3rdplace.com

Artificial Intelligence for

3rdplace.com

Customer Data

GOVERNANCE

INTELLIGENCE

MODELING

3rdplace.com

FOR THE DATA-DRIVEN TRANSFORMATION AND GROWTH OF YOUR BUSINESS

“Digital era produces uncertainty for some organisations and open doors to either new or

existing businesses that are able to reinventthemselves by achieving a childlike state of mind

and rethinking the internal and externalworkflows.

In order to face the challenges in the digital era, a business strategy needs to start from a

complete online and offline client experience, both current and future.”

3rdplace.com

“Artificial Intelligence for the transformation of your company.”

The widespread multichannel technology subject tonecessary integration of virtual and physicalchannels and the possibility to connect fromanywhere have changed the use of products andservices, resulting in a shift of behaviour andexpectations of the current and potential customers.

Businesses can no longer be product-oriented.Customer is now the real protagonist of thepurchase experience, expecting transparency,personalisation, rapidity, emotion, involvement andinstant and future satisfaction.

The customer today expresses himself more easilyand rapidly; this facilitates his interaction withbusinesses that, in return, need to understandand anticipate his current, short-term andlatent needs with a proactive and long-termapproach.

Needs should be identified where competition isweak and through a careful use of both quantitativeand qualitative data based not on occasionalresearch but an untainted, continuousfeedback from current and prospective customers.

A business is more efficient when it identifiescertain segments or specific clusters of valuablecustomers that can be served better than the othersthrough the study of their habits, needs, interestsand pre-purchase and post-purchase behaviour (theinfamous customer journey).

Customer centricity is a 360° strategy implying ashift of internal and external processes that shouldbe automated in a smartest way possible in orderto: collect more online and offline data, remove the‘noise’, conduct a more rapid analysis and predictionand take action based on predefined rules.

CUSTOMER CENTRICITY, AN ESSENTIAL REQUIREMENT TO COMPETE.

3rdplace.com

“We transform data into business values.”

OUR CLIENTS are protagonists of Retail, Finance, FCMG,

Publishing, Fashion, Entertainment, Telco sectorsWITH US THEY SAVE TIME, INVEST BETTER

AND EARN MORE.

DIGITAL EMPOWERMENT & DATA GOVERNANCE

DATA INTELLIGENCE

DATA MODELING

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WE MAKE HARD THINGS EASY BY WORKING WITH DATA

Your business needs

Activities and solutions 3rdPlace

WHO WE ARE

3rdPlace is a data-driven tech company founded in 2010 by former senior Google managers, focusing on data governance & digital empowerment, data intelligence and data modeling solutions. Through the use of AI proprietarytechnologies we collect, analyse and translate data relatedto customer/users into business insights that are useful to improve operational decisions, actions and results.

Our solutions are quick to activate and easy to use, do notrequire complex integrations and avoid dependence on IT teams.

3rdPlace is part of Datrix group | AI applications.

3rdplace.com

“The Management.”

CO-FOUNDER &CEO

FABRIZIO MILANO D’ARAGONA

CO-FOUNDER & CHIEF SALES OFFICER

CLAUDIO ZAMBONI

CO-FOUNDER & CHIEF OPERATIONS OFFICER

MAURO ARTE

PARTNER & CHIEF PRODUCT/SERVICE DEVELOPMENT

PIERLUIGI VACCA

PARTNER & TECH SALES DIRECTOR

CRISTIANOCIRILLO

PARTNER & GENERAL MANAGER AT FINSCIENCE

ALESSANDRO ARRIGO

CHIEF MARKETING OFFICER

MARCO BELMONDO

CHIEF DATA INTELLIGENCE OFFICER

FILIPPO TROCCA

First DATA-DRIVEN TECH COMPANY founded by former GOOGLE ITALY

TOP MANAGERS

3rdplace.com

“Experience, method and rhythm.”

WE ARE A TEAM THAT THINK ABOUT DATA AND NOT ABOUT OPINIONS.

Over 35 people based in Milan, Rome and Cagliari with strong experience in the digital technologies field and united by a shared, solid data-driven methodology.

We work minute-by-minute to make sure that things happen in a set time.

We interpret data and develop machine-learning algorythmsbased on the most advanced cloud technologies.

At 3rdPlace work:· DATA SCIENTISTS· DATA ANALYSTS

· DATA DESIGNERS· DIGITAL EXPERTS

· SOFTWARE DEVELOPERS· CUSTOMER-SERVICE MANAGERS

READ OUR CVS ON

CERTIFICATIONS

PARTNERSHIPS

SALES & SERVICES

EUROPEAN CONSORTIUMS

3rdplace.com

“Our activities of DIGITAL EMPOWERMENT & DATA DATA GOVERNANCE.”

3rdPlace applies its specialised skills and proprietarysolutions to:

1. DESIGN STRATEGIES THAT PROMOTE THE DISTRIBUTION OF DIGITAL DATA ACROSS DIFFERENT BUSINESS LEVELS.

2. BOOST THE VALUE OF ONLINE MARKETING ACTIVITIES AND PERSONALISE THE USER EXPERIENCE (SEO, DIGITAL ADVERTISING, CRO…).

3. ELEVATE DIGITAL SKILLS THROUGH TRAINING ACTIVITIES ON 4.0. TECHNOLOGIES (BIG DATA AND DATA ANALYSIS, CLOUD COMPUTING, CYBERSECURITY, DIGITAL INTEGRATION OF BUSINESS PROCESSES).

4. MAXIMISE THE OMNICHANNEL BUSINESS PERSPECTIVE BY DIGITIZING THE PHYSICAL CHANNEL (SHOPS, CALL CENTRES…), PERSONALISING THE EXPERIENCE OF POTENTIAL OR EXISTING CLIENTS, MEASURING THEIR BEHAVIOUR AND RESULTS AND CONNECTING THEM TO THE PREVIOUS OF FUTURE ONLINE CHANNEL ACTIVITY.

3rdplace.com

“Our solutions of DATA INTELLIGENCE.”

ANALYSES, LEARNS, PREDICTS AND SUGGESTS ACTIONS.

It’s the Customer Data Platform powered by AI for the data-drivengrowth of your business. It consists of two parts.

1. CUSTOMER INTELLIGENCE to know more precisely andanonymously granular interests ( e.g. not generic “car” but “vintagecar”), characteristics, paths and behaviour of who interacts with yourbusiness.

2. MARKETING OPTIMIZATION with action plan and clustersactivation. The learning process and automated predictions lead to aplan of action that aims to acquire new clients, make the currentones

onesloyal, optimize marketing investments and improve the

navigation and purchase experience on websites and apps.

3rdplace.com

“Our solutions of INTERNAL DATA INTELLIGENCE.”

WITH DATALYSM YOU CAN: to know more deeply and anonymously the specific and granular interests of those who interact with your

business, starting from sites and apps;

identify the multi-device and multi-session navigation paths that generate the most value, so as to enhance them

(e.g. with SEO);

automatically segment users into clusters with similar characteristics (personas), so as to differentiate

communication and commercial initiatives;

predict who are the users closest to the conversion and the customers with the highest probability of

abandonment, so as to focus on them actions (e.g. positive and/or negative remarketing);

encourage the acquisition of new customers, creating look-a-like advertising audiences, always updated, on the

basis of clusters of greater value;

to establish which elements, on the other hand, cause the loss of more turnover and profitability, so as to

intervene promptly, for example, in the product catalogue;

Integrate CRM for insight and customer data enrichment, also to increase up and cross-selling opportunities;

reduce marketing expenses by removing from campaigns (those who have already purchased and) those with a

low probability of conversion.

3rdplace.com

“Our solutions of DATA INTELLIGENCE.”

LET THE NUMBERS TALK.

3rdEye is a 360° solution to control your digital business. A complete view of the trustworthy data.It’s not a tool for dashboard creation, it’s an automatedconsole available for your specific business.3rdEye consists of three parts:

1. AUDIT. We verify the reliability and accuracy of the web analytics tracking.

2. KPI. We help you build key performance indicators(KPI) to enable fast and efficient decision-making.

3. DATA VISUALIZATION. We present data from different sources on a complete dashboard and weprovide you with precise recommendations on the priority action areas to optimise your business results.

3rdplace.com

GIVE BUSINESS VALUE TO PUBLIC DATA COLLECTED ONLINE.

The volume, the velocity and the variety of public dataproduced on internet and related to single businesses’properties are impressive. It is possible to extract preciousinformation from this data which islargely unstructured (the so-called Alternative Data)and spreads across both local and international platforms(e.g. social networks, blogs, forums, e-commerce, satellitemaps).

Thanks to our advanced analytical skills combined withbusiness experience, we work continually on the AlternativeData Intelligence (A.D.I) in the following forms: sector andbenchmark studies, trend analysis focused on usefulinsights for the launch of new products and markets,choice of innovative distribution and promotion channels,identification of client needs that have not been met bythe competitio, influencers’ recognition.

“Our services of ALTERNATIVE DATA INTELLIGENCE.“

3rdplace.com

“Our activities of DATA MODELING.”

3rdPlace’s Data Science team supports organisations to open up to new business frontiers and obtaincompetitive advantages with customised algorithms and analysis models.

WHAT DATA WE USEOur unique value proposition comes from the structuring in our data lake and from the activation withproprietary machine learning algorithms of the following:

3rdplace.com

“Some examples of DATA MODELING.”

Insurance

Improve the measurement of drivers’ risk propensity in order to redefine insurance premiums.

By applying the Artificial Intelligence to datasets extracted from blackboxes on board of cars.

Business Information & Credit Management

By applying the Artificial Intelligence to datasets extracted from blackboxes on board of cars.

By applying the AI analysis to the traditional datasets and enriching them with digital data (e.g.presene score, digital practice and reputation of companies).

Consumer goods

Measure the potential and/or effectiveness of cross-country physical points of sale byidentifying basins of potential buyers.

characterizing the real users of one or more points of sale within specific markets through thecombination of socio-economic spatial data, characteristics of distribution chains, alternativedigital signals. Creating a score of alignment of the points of sale with respect to the targetpoints of sale.

SECTOR

OBJECTIVE

HOW?

SECTOR

OBJECTIVE

HOW?

SECTOR

OBJECTIVE

HOW?

See also FinScience for Investment Artificial Intelligence solutions.

FinScience analyzes, interprets and weighs Alternative Data from digitalenvironments (social, blogs, forums, e-commerce platforms, maps,...) to enhance Asset Management and Financial Advisory, Investor Relations, Financial Analysis and Family Offices, ESG, Marketing and Sales actions.

FinScience enables to:- select strong and weak signals both regarding companies and specific topics helpful to financial decisions (long term alpha generation),- build up alternative indexes (i.e. smart beta products) redefining the traditional taxonomy,- elaborate Portfolio Management models and investment strategies on different financial assets leveraging both alternative and financial data.

Finscience is part of Datrix group | AI applications.

THANKS FOR YOUR ATTENTION

Milan Headquarter

Foro Buonaparte 71

20121 Milano [mappa]

Tel +39 02 76281064

Rome

Via della Serra Nevada 60

00144 Roma [mappa]

Tel +39 06 48905684

Cagliari

Via Sassari 3,

09123 Cagliari [mappa]

Tel +39 070 2330203