gov mass media
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Gov Mass MediaTRANSCRIPT
7/21/2019 Gov Mass Media
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News Media
7/21/2019 Gov Mass Media
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Key Defnitions
1. A medium is a means o communication.
2. Media is the plural o medium.
3. The mass media are means ocommunication, such as newspapers, radio,television, and the nternet, that can reach
lar!e, widely dispersed audiences.
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Key "unctions o Mass Media
1. #ntertainment
$the mass media emphasi%eentertainment.
$&opular pro!rams are continued, whilepro!rams that receive low ratin!s are
cancelled.
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Key "unctions o Mass Media
'. News reports
$American newspapers have reportedpolitical news since the late 1(th
century. "or e)ample, newspapers
printed the "ederalist &apers as part otheir covera!e o the de*ate over the
ratifcation o the +onstitution.
$adio and television stations provide
their audiences with varyin! de!rees onews pro!rammin!.
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Key "unctions o Mass Media
3. +reation o political orums
$&oliticians use the mass media topromote their careers and draw pu*lic
attention to their issues.
$The president has direct access to themedia and is thus a*le to use it to help
set the policy a!enda.
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The Mass Media +onnectin! to the&u*lic
1. The mass media connect people totheir !ovt o-cials *y interviewin!
citi%ens, presentin!, poll results, and
coverin! protests.'. The mass media connect !ovto-cials to the pu*lic *y interviewin!
political leaders and reportin! on
!overnment committees andpro!rams.
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Types o Mass Media$&rint Media1. Newspapers
$The New or/ Times, 0ashin!ton &ost,and 0all treet 2ournal are Americas
most in4uential newspapers.
$Most newspapers rely on theAssociated &ress news a!ency ornational and international stories.
$Newspaper circulation rates have
steadily declined as a result ocompetition rom television and the
nternet. n 1567$879 o adultsre!ularly purchased a newspaper.
Today its '79.
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Types o Mass Media$&rint Media
'. Ma!a%ines$Time and Newswee/ are Americas
most widely read and in4uential newsma!a%ines.
$Ma!a%ine circulation rates have allensharply as a result o competition rom
the nternet.
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Types o Mass Media$:roadcast Media
1. adio
$"D was the 1st president to ta/eadvanta!e o radio. Durin! the ;reat
Depression, "D used what he called<freside chats= to reassure the
American people and discuss his NewDeal pro!rams.
$Most radio stations now devote littletime to reportin! political news.
$0ithin recent years, nationallysyndicated tal/ show hosts have *e!unto play a prominent and controversial
role in discussin! political issues.
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Types o Mass Media$:roadcast Media
'. Television
$The 1567 presidential de*ates *etweenenator 2"K and >ice &res ichard Ni)on
mar/ed a watershed event whentelevision replaced newspapers and
radio as Americas principal source opolitical news.
$?ver 5(9 o American households ownat least 1 television.
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Types o Mass Media$:roadcast Media
'. Television
$The 3 ma@or networ/s$N:+, +:, andA:+$have historically dominated
political covera!e with their ni!htlynews pro!rams and news specials.
owever, the networ/s are e)periencin!a steady decline o viewership as people
turn to ca*le stations and the radio.
$+a*le networ/s such as +NN, "?BNews, and MN:+ now provide
continuous covera!e o national andinternational news.
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Types o Mass Media$:roadcast Media
3. The nternet
$Althou!h television continues to *e themost widely used source or political
news, the nternet is rapidly *ecomin! a/ey source o inormation or the
American people.
$Many we*sites such a &olitico.com and
the u-n!ton &ost provide e)tensivecovera!e o political issues andpolicyma/ers.
$0e* *lo! now acilitate rapidcommunication *etween the pu*lic and
!overnment policyma/ers.
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The Media and &olitics
1. A!enda ettin!
$The policy a!enda consists o issuesthat attract the serious attention o
pu*lic o-cials.
$The mass media play an important rolein drawin! pu*lic attention to particular
issues.
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The Media and &olitics
'. +andidate$+entered &olitical +ampai!ns
$&olitical campai!ns have *ecome more centeredon candidates and less ocused on the issues.
$The mass media contri*ute to the candidate$centered campai!ns in the ollowin! waysC
1.:y replacin! speeches and dialo!ues with sound*ites that avera!e @ust .( seconds in len!th.
'.:y ocusin! on day$to$day campai!n activitiessuch as rallies, !aEes, scandals, and ne!ative
commercials.
3.:y en!a!in! in <horse$race @ournalism=, which
emphasi%es how candidates stand in the polls