gourmet ads 2014

GourmetAdsfood & wine advertising online

TM

Media Kit 2014

Grocery Buyer Online

Reaching the


TM

50MONTHLYTOTAL VISITORS

mil

38mil MONTHLYUNIQUE VISITORS

200AD IMPRESSIONS

mil

Source : Appnexus - September 2013

350RECIPE &FOOD SITES

Engage & Influence with Grocery Buyers Online

Standard IAB & Beyond the Banner Units

Hundreds of Food, Recipe & Cooking Sites

Contextual Recipe Targeting

Use 1st & 3rd Party Data Segments

Brand Safe / Top Level Domains Only

High viewability & Above the Fold

01 Reaching Millions of Grocery Buyers SNAPSHOT


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TRAFFIC

Unique Users and Impressions are the Maximum Monthly across Gourmet AdsImpression levels vary on a daily basis

As at 1st March 2014

AMERICA

AUDIENCE

18m

IMPs

100m

NZ

AUDIENCE

165K

IMPs

880K

CANADA

AUDIENCE

8m

IMPs

35m

LATIN AMERICA

AUDIENCE200K

IMPs

800K

MIDDLE EAST

AUDIENCE350K

IMPs

3m

UK

AUDIENCE

3m

IMPs

9m

GLOBAL

AUDIENCE

50m

IMPs200m

ASIA

AUDIENCE

3m

IMPs

8m

AUSTRALIA

AUDIENCE

3m

IMPs

8m

EUROPE

AUDIENCE

350K

IMPs

3m


TM

Gourmet Ads reaches an

audience of women who are

family oriented, the primary

grocery buyer and make

household meal decisions.

They enjoy creating new dishes

and frequently search the

internet for new recipe ideas

$50k+Household Income

$£€Spend between $200 to over $500 a month on Groceries

91%are Primary/Dual Primary Household Grocery Buyers

Over 50%say Cooking is their Favourite Leisure Activity

FamilyOriented and have 2+ Children in Household

Drinks WinePrefer White Wine compared to Red

Majority Aged Between

25-54 yrs

Largely Female Audience

Regularly Searchesfor Recipes Online

Purchases Quality Cookware, Gadgets and Kitchen Appliances

DEMOGRAPHICS

70%


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> 300x600> 300x250> 160x600> 728x90> 970x250 / 970x90*

Available Display Units

> Over the Page*

> Background Skins> Video Interstitials*

Brand Solutions

* Limited Inventory

Our Brand Solutions team can develop something different for your next campaign.

Using a combination of display advertising units and high visibility creative units,

we’ll deliver much more than your usual campaign or RTB campaign.

CREATIVE UNITS

04


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ADVERTISERS

05 Our AdvertisersIn addition to endemic food, kitchen, beverage, wine & supermarket

advertisers, Gourmet Ads regularly runs campaigns for automotive,

beauty, fashion, finance, retail, pharmaceutical, pet and travel brands.


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These are the most popular contextual recipe segments of the 170+ Gourmet Ads can offer for your campaign. We can also create a custom targeting segment just for your campaign.

Baking BBQ BreadBreakfastBrunchCakeDessertDiet

CasseroleGluten FreeHealthy Quick & EasySaladSandwichSoup Vegetarian

Recipe Category

MushroomPastaPorkPotatoRiceSalmon SeafoodVegetable

Ingredient Targeting

BaconBeefCheese ChickenCitrusEgg FruitLamb

Asian AmericanChineseCubanFrench GreekIndianItalian

Cuisine Targeting

Japanese JewishKorean Mexican SpanishTex-MexThai Vietnamese

CONTEXTUAL RECIPE TARGETING

06 Contextually target relevant recipesfor your campaign. Gourmet Ads offers the ability to advertise right next to recipes which our publisher team determine as contextually relevant for your campaign. For example, if you wanted to advertise a pasta sauce we will target your advertising to run alongside pasta recipes.


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Geo TargetingTarget by Country, State, DMA, City or Zip/Post Code

HomePage Target Homepage Placements across selected Publishers

Above the Fold Target Placements Above the Fold across Publishers

Time & Day PartTarget audiences depending on the time and day.

Our targeting solutions include:

TARGETING SOLUTIONS

07 Working with the best food and recipewebsites is only the beginning. Gourmet Ads offers a combination of 1st Party Data, 3rd Party Data and Ad server targeting solutions

allowing you to reach and engage with only relevant target audiences.

Viewability Target Placements rated as 80%+ or 65%+ Viewable

Retargeting Target Audiences that have visited but haven’t converted


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Age Children in HouseholdEducation Employment Ethnicity GenderHome OwnershipHousehold size House Hold Income Language SpokenMarital Status Pet Owners SmokersVehicle Owners

Demographic

Baking Cooking Coupon Enthusiasts Fashion, Style & ClothingGourmet Foods & Recipes Health Food Home EntertainingHousehold CooksHousewares Reads Cooking Publications Restaurant & Dining Out Travel Vegan / Vegetarian Weightloss / Diet Programs

Interest / Hobbies

BakewareConsumer Package Goods Cookware (Pots & Pans) Dinnerware (Crockery) Drinkware (Glassware) Flatware (Cutlery) Kitchen Consumables Kitchen Gadgets Kitchen Remodel Knives (Semi Professional) Major Kitchen Appliances Restaurants & Dining Out Speciality Kitchen Appliances

In-Market / Intent

Coffee Dietary SupplementsFrozen Foods Grocery Buyers (General)Mastercard Grocery Buyers Mastercard Restaurant DinersMastercard Frequent Users Meat & Seafood Premium Brand BuyersSauces / Spices / Seasonings Snacks / Cookies Top Grocery Spenders Used Coupons Vitamins

Previously Purchased

DATA SEGMENTS

08 Use Big Data to Target Specific AudiencesUsing a combination of Gourmet Ads own 1st Party Data and selected 3rd Party Data from our partners, we can layer in any type of data into your campaign. We also have access to Branded Data such as Mastercard Frequent Transactor usage data. Each of the data segments can be used alone or grouped together for de-duplication. By adding Data Segment Targeting, the Audience pool is highly relevant and targeted, however often the volumes are significantly reduced.

Some Data Segments are only available in specific countries

2 Tier Auction – Appnexus & Rubicon Project

Open Exchange & Private Marketplaces

Target by Viewability & Above the Fold

Target by Categories or Contextual Targeting

100% Transparency at both Page & Domain Level

REAL TIME BIDDING

09

For more information Download our dedicated RTB / Programmatic Media Kit. http://www.gourmetads.com/rtb-media-kit-exchange-enquiry

Programmatic Advertising Solutions Gourmet Ads allows advertisers and agencies using RTB to reach our audience of household grocery buyers in a programmatic environment. Advertisers can run campaigns at scale, quickly and achieve efficiency gains through programmatic buying.

http://www.gourmetads.com/rtb-media-kit-exchange-enquiry


TM

> Health/diet

> Vegetarian & Vegan

> Superbowl

> Cinco de Mayo

> Mother’s Day

> Memorial Day

May

Janu

ary

Sept

embe

r

June

Febr

uary

Oct

ober

July

Mar

chN

ovem

ber

Aug

ust

Apr

ilD

ecem

ber

> Comfort Foods

> Soups

> Tailgaiting

> Valentine Day

> Cakes & Cookies

> Coffee & Tea

> Outdoor Entertaining

> Father’s Day

> Healthy Salads

> Casseroles

> Crock pot Cooking

> Halloween

> Spring Entertaining

> Quick & Easy Cooking

> Cheese & Dairy

> 4th of July

> Summer Grilling

> Ice Cream

> Thanksgiving

> Side Dishes

> Fall Foods

> Easter & Passover

> Breakfast & Brunch

> Restaurants & Dining Out

> Back To School

> Labor Day - grilling,

> Wine & Spirits

> Christmas & Hanukkah

> Gourmet Gifts

> Celebrations & Entertaining

ADVERTISING CALENDAR


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Linkedin.com/companies/gourmet-adsTwitter.com/gourmetadsFacebook.com/gourmetads

Stacy Hooper Senior Account Manager [email protected]+1 917 259 6843

National USA

Andrew Waiser Director - Strategic Partnerships [email protected] +1 416 263 6790

Toronto & Montreal / Canada

Nicholas JerzembeckNational Sales Manager [email protected]+61 2 8667 5806

Sydney / Australia

Lisa IsonCountry Manager [email protected]+64 9 358 4114

Auckland / New Zealand

Adam London Global Programmatic [email protected]+1 415 717 0909

Real Time Bidding (New York)

David BarrCommercial [email protected] +44 207 4010377

London / United Kingdom

Kate TildenCommercial Director [email protected]+61 3 8696 5888

Benjamin Christie President & Founder [email protected] +1 917 259 6842 (New York) +1 917 259 6841 (Assistant ) +61 2 8090 5200 (Sydney)

Global

Melbourne / Australia

LET’S TALK

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gourmet ads 2014

Documents

audience of women

female audience

nz audience

canada audience

uk audience

global audience

asia audience

australia audience