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As social researchers at McCrindle Research we love to track not only

demographic trends, but also the mood of the nation and what

Australians care about.

One interesting exercise to monitor this is to find out what Aussies are

looking for on Google. This also uncovers some interesting perspectives

state by state...and indeed validates a few stereotypes. We like to think

of this as a form of qualitative research on a larger scale.

Top three trends nationwide:

1. It wouldnt be Jubilee week without Queen Elizabeth slipping

into the top ten, while obviously not ranking as highly as the UK which achieved four trending

search terms for the Queen in the top ten... compared to other English speaking nations in the

Commonwealth (Canada, South Africa and New Zealand) we love our royalty, with none of

these countries featuring any jubilee-related search terms.

2. It seems Aussies are a nation of tech-heads, with three smart phone searches currently

trending. We seem to love our technology even more than our cultural friends in the USA and

the UK, with neither of these seeing a tech-trend in the past week.

Its no surprise that were a sporty crew and our search terms reflect this, with AFL, more AFL

and the tennis coming up trumps. State by state analysis shows the heartlands of several

sports, for example; Victorians have four trending AFL searches, compared to just one in

NSW, QLD and WA! In Adelaide of course the South Australian National Football League is

popular, while in Tassie the National Basketball Association ranked well!

While the search terms were similar across all the states, there were a couple of interesting searches

that reveal differences across the nation.

In NSW the ASX slipped in, showing the strong influence of the financial sector in this state.

Transit of Venus

Galaxy s3

Queen Elizabeth

Samsung galaxy s3

French open

Prometheus

iPhone 5

AFL scoresAldi

AFL ladder

http://www.google.com/search?q=%22transit+of+venus%22http://www.google.com/search?q=%22galaxy+s3%22http://www.google.com/search?q=%22queen+elizabeth%22http://www.google.com/search?q=%22samsung+galaxy+s3%22http://www.google.com/search?q=%22french+open%22http://www.google.com/search?q=%22prometheus%22http://www.google.com/search?q=%22iphone+5%22http://www.google.com/search?q=%22afl+scores%22http://www.google.com/search?q=%22aldi%22http://www.google.com/search?q=%22afl+ladder%22http://www.google.com/search?q=%22afl+ladder%22http://www.google.com/search?q=%22aldi%22http://www.google.com/search?q=%22afl+scores%22http://www.google.com/search?q=%22iphone+5%22http://www.google.com/search?q=%22prometheus%22http://www.google.com/search?q=%22french+open%22http://www.google.com/search?q=%22samsung+galaxy+s3%22http://www.google.com/search?q=%22queen+elizabeth%22http://www.google.com/search?q=%22galaxy+s3%22http://www.google.com/search?q=%22transit+of+venus%22

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Queenslanders have always had a strong affinity with Credit Unions and interestingly CUA

was trending this week as one of their top searches.

Perhaps its been raining in WA, as a night in with a movie and a pizza seemed to be on the

cards for many west Australians (as well as the weather report!), with dominos, BOM and

Game of Thrones all trending in this state.

Its no surprise that with winter on its way, many Australians seem to be off to the movies...indeed the

new science fiction movie Prometheus is rating highly across the globe at the moment. Interestingly,

different movie theatres are trending in different states, with Hoyts rating well in WA, Event cinemas in

QLD and the Dendy in the ACT where arty movies rate well, and indeed with all those embassies

foreign films are a must!

NSW VIC QLD WA SA ACT TAS

Samsung galaxys3 galaxy s3 galaxy s3 galaxy s3 galaxy s3 Dendy Diablo 3

galaxy s3 French open Samsung galaxy s3 Samsung sanfl St George Master Chef

French openSamsung galaxys3 French open bom

Facebooklogin apple Netbank logon

iPhone 5 Aldi AFL

Facebook

login Supercoach Minecraft Mathletics

Prometheus ALF scores david Jones AFLAdelaide TVguide Samsung the block

Samsung AFL ladder Aldigame ofthrones iamb AFL ladder

Aldi AFL live BOM Hoyts the age the advocate

asx dream team BOM radar oasis AFLcool mathsgames

AFL iPhone 5 CUA weather Perth dream teamgumtreeHobart

EB games David Jones event cinemas dominosflindersuniversity NBA

Thanks for checking out McCrindle Researchs analysis of Google trends. Well continue to keep an

eye on these so stay tuned to see if anything interesting pops up.

www.mccrindle.com.au.

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