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How Businesses Attract Clients through Social
Networks
With Amy Chorew
Amy Chorew
Mompreneur
CEO
Social Media Marketingwill one day be called . . .
Marketing
The Consumer in Online
Ivy Bean has 27,000 Twitter followers and tweets from the care home where she lives
in Bradford, England.
TheTechByte.com
Women between the ages of 50 and 70 are now the largest and wealthiest consumer segment.
Women are more likely to go to social networks for beauty, entertainment and dating advice. But for the majority of other categories they look to blogs.
TheTechByte.com
Women spend more time on social networks building relationships,
communicating with friends, making new friends, and more.
Generation X(1965-81)
Consumers between 18 and 42 are driving the technology revolution and agenda today. How is your company
adapting its marketing message to appeal to these two digital generations?
Generation Y(1982-2000)
What is Web 2.0
Web 2.0 refers to a second generation of technology, services, and tools that facilitate communication, creativity, collaboration and sharing between users.
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“A website can beis your business’s hub, but
Social Media Sites letyou create spokes to drivepeople back to your site.”
- John Jantsch- Ducttape Marketing
Website Ties it all Together
Website
FacebookFan Page
Blog
Flickr
Youtube
Yes!!
ROI?
Time Drain
Please join me
Exercise
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Website vs Blog
What’s the difference?
Website = Static
Blog = Dynamic
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YEO?
“You Engaging Others”
Focus first and foremost on
providing value to the reader. Instead of being a “writer,”
think about being an “educator.”
55 Comments
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Become Source for Media
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Blackberry Magazine
http://www.americantowns.com/ca/santabarbara
Local Social NetworksConsumers Use to find Businesses
Yelp.com – Social Proof
“Community”
Fan Page
Facebook Fan Page
Create Fan Page - Community
Do Something Remarkable
@CoffeeGroundz
Build Community – Make Profit
Gary Vaynerchuk – Crushit!
CREATE A GREAT PROFILE
Your profile is essentially a combination of your blog, website,
business card, online brochure, virtual storefront, photo album,
and more.
Profile Prep
• Your profile must represent you and your business extremely well. It could be the first and *only* thing your prospects see about you before making a decision to do business with you or not.
• It should be obvious within seconds (a) what you do (b) how to find out more about you (e.g. links to your main site, blog, etc.)
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Preparation
• Review others• Use Word• Reviewed by 3• Photo Ready
• Call to Action• How to Contact
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You need a Great Photo!100 x 100 pixels
© TheTechByte.com
Can you pass the elevator test?
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Make New Friends, Keep the Old
Connect with DatabasePast Customers
ClientsSphere of Influence
Connect with Database
• Import your contact lists– Outlook– Yahoo– Hotmail– Gmail
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Use Applications
Linkedin Applications
What Are You Doing?
http://twitpic.com/135xa
Sign Up – Create Profile
Start Listening
By Following
By Searching
Search.twitter.comMashable.com – Tweet lists
Listorious.com
PUTTING IT ALL TOGETHER
Social Media On the Go
www.facebook.com/mobile
www.knowem.com – Claim Identity
Don't start a conversation, join in the
online conversations they are already having
Don’t sellBe Yourself
On your Website
In your Email Signature
Create Badges - Facebook
On Blog or Website
Training Special
• Three Webinars–Facebook–Blogging–Twitter
–$29.99 each or 3 for $75.00
You need a Technology Coach!
Winning the Technology Game
7 Secrets to Master Social Networking
Building Your Online Business
www.thetechbyte.com/products
“Life isn't about waiting for the storm to pass... it's about learning to dance in the rain.”