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    Google Inc.

    An American multinational corporation .

    Provides Internet-related products and services(internet

    search, cloud computing, software and advertising

    technologies).

    Leads the development of the Android mobile operating

    system, as well as the Google Chrome OS browser-only

    operating system, found on specialized net books called

    Chrome books.

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    C.E.OS OF

    Larry Page

    Sergey Brin

    A Ph.D Students From

    Stanford University

    California.

    Larry Page and Sergey Brin, often dubbed as "Google

    Guys.

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    The Vision To make search engines so powerful they would

    understand "everything in the world".

    The Mission To organize the world's information and make it

    universally accessible and useful And Dont be evil isthe unofficial slogan.

    The Focus Google continues to focus on innovation and on theuser experience.

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    How Google Is Evolved?

    Larry and Sergey delivered a paper an academic

    study on Google to their Stanford professors in

    January 1998.

    It was called the anatomy of a Large-Scale

    hypertextual Web Search engine, and can still beseen at

    http://infolab.stanford.edu/~backrub/google.html.

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    Head Quarters -California

    Mountain View, Californiabetter known as the

    Google plexin 2004. Today Google has more

    than 80 offices in more than 70 countries around

    the globe.

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    Google Culture

    Google Named Best Place to Work

    & Aims for Top Talent.

    Pleasure in the job puts perfection in the work.

    Focus on innovation.

    Google is very planned but also very open.

    http://www.youtube.com/watch?v=9bJBeCI0e3U
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    Larry PageCofounder and

    President, ProductsI realized I wanted to invent things, but I also wanted to change the

    world. Inventing things isnt enough. You have to get them out into the

    world and have people use them to have any effect. So probably from

    when I was 12, I knew I was going to start a company eventually.

    Larry

    Larry Page was Googles founding Chief Executive Officer (CEO). He

    grew the company to more than 200 employees and increased profitability before moving into his role as President of Products in April 2001.

    In April 2011, he took over his original position as Chief Executive Officer,

    replacing former CEO Eric Schmidt.

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    Sergey BrinCofounder Sergey has published many academic papers

    on search engines and has been a featured

    speaker at several international academic, business andtechnology events.

    Sergey cofounded Google in 1998, and directs special

    projects. While Larry focuses on leading the company,Sergey loves to explore the technology! Among other tasks,Sergey tries to find ways to improve Google Search, makingit faster and more accurate than ever.

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    Google Products

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    Secret behind Google success

    Googlers are using to make them Innovative as

    1. Ideas come from everywhere

    2. Share everything you can

    3. Youre Brilliant. Were Hiring 4. A license to pursue dreams (Google's 20% time policy)

    5. Innovation not instant perfection (get something out

    there, get feedback, and iterate quickly and often)

    6. Creativity loves Constraints 7. Users not money

    8. Dont kill projects, morph them

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    Key Terms to reach that Peak Level

    The Internet makes information available,but Googlemakes information accessible.

    It deliver the worlds information in one click

    This financial windfall turned Google into an

    incredibly successful and powerful company.

    It took software giant Microsoft 15 years to

    reach one billion dollars in revenues. It took Google only

    six years!

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    Business MattersRuth kedar & Denis Hwang

    Artist and designer Ruth Kedar is the

    Person responsible for the distinctive Google logo.

    Branding All the qualities and features of a product, including itsname and its appearance, are presented to the customer as a brand.

    Everyone recognizes Googles simple white homepage andmulticolored logo!

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    The Google logo

    since May 6, 2010

    The Google logo in

    1998, used until May 30,

    1999.

    http://en.wikipedia.org/wiki/File:Googlelogo1997.jpghttp://en.wikipedia.org/wiki/File:Googlelogo.png
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    Google introduced the Adwords advertising system that the cash really

    started to flow.

    Google Adwords is literally a money making machine with Google acting

    as the ultimate middle man for billions worth of online transactions

    every year.

    AdWords, introduced in October 2000, allows potential advertisers to bid

    to place small text ads (the ads you see as sponsored links on the right-

    hand page of a Google search) next to the results for key word searches.

    AdSense is a separate program that brings together Web advertisers with

    Web sites that want advertising.

    In 2008, Google paid out $5 billion to its hundreds of thousands of ad

    partners while still making a significant profit.

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    Brains Behind The Brand

    Dr. Eric SchmidtExecutive Chairman

    With founders Sergey Brin and Larry Page, Eric oversaw Googlestechnical and business strategy. Under Erics leadership, the

    companys business has extended far beyond search.

    One of Erics roles was to remaincustomerfocused this means

    he had to make sure thatall Googles new

    products were useful

    and, most importantly, easy to use.

    In 2011, he stepped down as CEO and took on the role of

    Executive Chairman.

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    Googles Performance in the first 8

    years

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    Business MattersGooglers

    Wi-Fi equipped buses bring employees to and from work, runningfrom early morning to late at night.

    Employees all get a free laptop, and most are also given oneday per week (20 percent of their time) to work on projectsthey feel passionately about.

    Google expects great things. It wants brilliant people who

    can come up with innovative ideas that anticipate trends inthe market and the future desires of Google customers.

    You can immense your Skills and grow up in with 10x TimesFaster in Google .

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    Google Office and

    Environment

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    Why does Google offer these things?

    They want to attract the very best people with thebest ideas.

    If more convenience for employees and more workperformed for Google.

    Great Place to Work is one where employees trustthe people they work for.

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    AcquisitionYou Tube

    In October 2006, Google bought video-sharing Web site Youtube for a

    massive $1.65 billion. the media world was stunned.

    Youtube was attracting 34 million monthly views, and four out of every

    ten video Web site visitors. But it was making no money!

    Chad and Steve built YouTube as aquick and easy way for them to uploadand share video clips with their friends.

    The site soon became somewhere millions of visitors could watch a large

    selection of user-generated content.

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    Googles strategy wins in the market

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    New Strategy in the Business They watch the market closely and take note of any changes. For

    example, when people started spending more time online through their

    mobile phones, Google launched a mobile search service.

    Theres now much more to Google the searches. In this spread we focuson some of Googles other products.

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    Diversifying the Business Google TV

    Google earth

    Google Chrome

    Google Maps Google Videos

    Google Docs

    Gmail

    Google eBooks Google News

    Nexus

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    Google in india

    Google Bangalore

    Google India Pvt. Ltd

    No. 3, RMZ Infinity - Tower E

    Old Madras Road

    3rd, 4th, and 5th Floors

    Bangalore, 560 016 IndiaPhone: +91-80-67218000

    Google Hyderabad

    Google India Pvt. Ltd

    Block 1

    DivyaSree Omega

    Survey No. 13

    Kondapur Village,

    Hyderabad, India

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    Revenue: US$ 37.905 billion (2011)

    Operating income: US$ 11.632 billion (2011)

    Profit: US$ 9.737 billion (2011)

    Total assets: US$ 72.574 billion (2011)

    Total equity: US$ 58.145 billion(2011)Employees: 73,546 (2012)

    Subsidiaries : AdMob, Double Click, Motorola

    Mobility, Picnik, YouTube, Zagat

    Website Google.com

    Google Revenue Details

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    Booming in multiple Roles

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    Tough & Perfect competitor for

    Google

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    Conclusion

    Google has been a big winner from the Internet generation,

    but they are also aware that nothing lasts forever.

    To maintain its success in ten, 20, even 50 years from now,

    Google is devoting a lot of time planning for the future.

    Google has always been known for product innovation, and

    the quality of its search, and it reinforced those qualities

    with the launch in 2011 of Google Instant.

    Google will continue to focus on boosting its revenue from

    advertising sales, and hope to increase its dominance of theonline advertising market.

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