google+ - it's where you need to be
DESCRIPTION
TRANSCRIPT
![Page 1: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/1.jpg)
Google+By
Kathy Long
Kat & Mouse Co.
www.katandmouse.com
![Page 2: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/2.jpg)
What were they thinking?955,000,000 Facebook users
![Page 3: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/3.jpg)
![Page 4: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/4.jpg)
![Page 5: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/5.jpg)
2.8 billion searches in Google for local businesses each month.
That’s 93 million per day.
That’s 93 million looking to
buy.
![Page 6: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/6.jpg)
What were they thinking?
![Page 7: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/7.jpg)
Before
![Page 8: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/8.jpg)
After
Google+ Local pages are being integrated to Google Search, Google Maps, and Google Mobile.
![Page 9: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/9.jpg)
Find local recommendations from your circles
![Page 10: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/10.jpg)
Integrated tools with more to come!
![Page 11: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/11.jpg)
![Page 12: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/12.jpg)
![Page 13: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/13.jpg)
Build out your personal Google+ profile and begin forming connections via Google+ circles in order to develop your individual authority beyond your Google+ Page and Google+ Local page.Get in the habit of posting updates and connecting with followers on your Google+ Page.Encourage customers at your local business to leave reviews on your new Google+ Local page, although they’ll need to have active Google accounts to leave feedback.Email all of your newsletter subscribers who signed up with Gmail accounts and ask that they “+1” your Google+ properties and leave reviews on your pages.
![Page 14: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/14.jpg)
Use a phone number in your Google+ Local listing that contains the area code of the city you’re in, as proximity is a major factor used in the local ranking algorithms.Minimize keyword usage in your business title, as extra words here can result in data center mismatches between your business name and keyword-optimized title.Use your “Contact” or “Location” page in the “Website” field, as these particular landing pages tend to have stronger geographic signals.Incorporate target keywords into the “Description” and “Category” fields of your listing, while still clearly articulating your business’s objective for readers.Upload as many pictures as possible in order to make your profile as appealing as possible to new visitors.
![Page 15: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/15.jpg)
• Get a page• Get in as many circles as possible
– Put in signature, on business card, above fold on website
• Stuff page with keywords• Get a +1 button
![Page 16: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/16.jpg)
Authorhttp://adwords.blogspot.com/2011/11/get-closer-to-your-customers-with.html?t=1320691184
http://www.google.com/+/business/
http://www.google.com/+/business/promote.html
![Page 17: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/17.jpg)
"From my perspective, Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it, and the pundits prophesy that it will fail.”
Guy Kawasaki
![Page 18: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/18.jpg)
Kat & Mouse
Please connect with mewww.katandmouse.com
408-694-3706
www.facebook.com/katandmouseo
Twitter: @katndmouse
LinkedIn - Kathy Long
LinkedIn: Join Local BizBuzz Grouphttp://www.linkedin.com/groups/Local-BizBuzz-3215677
To your success!
![Page 19: Google+ - It's where you need to be](https://reader031.vdocuments.mx/reader031/viewer/2022020115/54825946b4af9f5a1e8b481b/html5/thumbnails/19.jpg)
Need help?
Kat & Mouse takes you to the next level:• Website & Google Places optimization to get Google to take
note
• Link building to move your site above the competition
• Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises
• Mobile Marketing to capture the crowd on the street in the new internet
• Monthly monitoring and improvements to keep you on top
My business has improved 17-fold since we started working with you and Kathryn! Thank
you!Dr. Katie Griffin
I’ve not gotten a dime back from my marketing dollars in 25 years
until now. I signed 5 new clients in the 5 days since we went live.
Thank you.Tom Sokat, Attorney