google+ for hotels and restaurants [slides]

©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023

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Google+ for Hotels and Restaurants

September 12th, 2012

Presented by:Ashley Chavez, Revinate

Benji Greenberg, BCV


What is Revinate?

The gold standard for online reputation and social media management for the hospitality industry

Designed specifically for hotels and restaurants by web and hospitality experts

Powered by sophisticated web technology, yet simple and intuitive for users to use

Tuned into how today’s hospitality consumer thinks and buys


Competitor

ACompetitor

BCompetitor

CCompetitor

DCompetitor

E

Sales

Mgmt

Operations

Marketing


Housekeeping

• You are on mute• Ask questions in the ‘questions’ section of

the screen to the right• Need a demo or more info?

Email [email protected] • Link to recorded version

of the presentation will be emailed out tomorrow


Why Engage?

Customers who engage with companies over social media

are more loyal and spend up to 40% more with those companies

than other customers.

Bain & Company


Guest: Benji Greenberg

• President and Founder of BCV• Speaks and blogs regularly on the topics

of online reputation management and social media engagement

• Joint clients with Revinate include One&Only, InterContinental, Four Seasons, and The Peninsula Hotels

• Specializes in social media management strategy


Google+ Basics

Why use Google+How to set up a Page

How to verify your Page


Why use Google+?

• Social Network for Enterprise Social Network of Search

• 170 million active users and over 250 million users worldwide (April 2012)

• Integration with Google services, such as Maps, Calendar, and Apps makes it an attractive social networking

• Provides one common notification system, contacts system, and sharing system across all Google products

• Google+ Circles provides better friend management for users and businesses


Why use Google+?

• Connect with your audience and up your search rankings

• Changes to Google search results page called “Search Plus Your World” merges results with Google+ suggestions

• Gain customers through online reservations on Google Hotel Finder and OpenTable

• Connect your AdWords account to your Page to gain valuable information such as age, gender, and geo-location of users in your circles

• Websites using the +1 button generate 3.5x the Google+ visits than sites without the button


Why use Google+

Google+

Gmail

Calendar

Search

Contacts Hangouts

Maps

Photos

Android


Setting up a Google+ Page

Live Demo


Google+ Best Practices: Adding Content


Google+ Best Practices: Verifying Your Page

• Click the “Verify Now” • Confirm your address and click

“Request Postcard” (Your postcard should arrive within two weeks)

• Once received, visit the website on the postcard to complete verification

• Enter pin listed on postcard, then submit

• Existing listing information on Google Maps will now be merged with Google+ Page


Google+ Best Practices: Website Badge

• Leverage the traffic from your website to gain instant exposure to your Google+ Page

• Although unconfirmed, it seems that having the Badge on your website positively influences your site’s search rankings

• Badge includes +1 button and allows your visitors to add your Page to their circles without leaving your website


Google+ Best Practices: Website Badge

• Visit the Google Developers site at developers.google.com

• Click the “Plug Ins” drop down and choose Badge

• Insert your Google+ Page URL in the Google+ User box

• Choose which Badge you’d prefer for your website

• Advanced options include: width, color theme, asynchronous, HTML5 valid syntax, and parse tabs

• Copy and paste the generated code anywhere you’d like the Badge on your website


Google+ Events

How to Make your Events Social


Google+ Events

• Share your event with your Circles or open the event to the public

• Automatically sync with users Google Calendars once they RSVP

• Google+ Events also integrates with Google Maps to allow guests to get directions directly from the event page

• Turn on Party Mode to enable guests to upload photos in real time to one album on the event page


Setting up a Google+ Event

Live Demo


Google+ Events

• In Google+ Party Mode, attending users are able to add photos directly to the shared event photo album

• Once the event has begun, users will receive an alert on their mobile device

• If you wish to disable party mode, visit the event page, click the Actions button in the upper right, select Event option and uncheck “Guests can add photos to the event collection”


Google+ Mobile

• Stay connected and share on the go

• Features: – Upload photos directly to your

Events– Video chat with up to 9 friends– Instant upload to sync photos

from your phone to a private Google+ album

– View a nearby stream to see what people near you are saying

– Web links in posts open in Chrome (if installed)

– Check out the What’s Hot stream to see popular post


Google+ Linked to AdWords

How to Enhance Your Ads with Google+


Linking Google+ with Ads

• Linking allows Google to show more endorsements for your business from your current customers and supporters

• Raises social awareness and increases relevance

• Enable linking through Social Extensions– Click the Ad Extensions tab – Select Social Extensions from the drop down

menu – Choose new extension– Add your connected Google+

Page URL and click save


Google+ Local

What is Google+ Local How to Merge Google+ Pages

with Local Listings


Google+ Local

• Google+ Local replaced Google Places• Google+ Local has many benefits, including

integration with Google Maps, Zagat reviews and Google+

• Google+ Local pages will be indexed in search engines, while Google Places were not

• Strong integration encourages more interaction between users and a business


Google+ Local

Hotels Restaurants


Google+ Local

• Verified Google+ Business Pages are now able to merge pages with Google+ Local, unifying your business’ Google Search, Google Maps, and Google+

• For merging pages seamlessly, your Google+ Page must fall into the category of local business or place

• Allows for multiple administrators on your page, either as owners or managers

• Only supports linking with one location


More Google+ Benefits

Effects on SEOCircles

Hangouts


+1 Button Effect on SEO

• Users can +1 different types of content• +1 items can be seen on the user’s +1 tab on their

Google+ profile, in Google search results and on websites with a +1 button

• Search Plus Your World• Content with more +1 typically shows up higher in search

results• Friends of users with+1 content are

more likely to click on same link• +1 links have a higher click-through-rates

(CTR) and greater potential to be shared• The more a link is shared on social

media, the higher the search rank of the page – better SEO


Google+ Circles

• Allows you to share links, pictures, and videos with only the people of your choosing

• Optimize your Page by creating relevant Circles for your business

• Examples of Circles– Local Customers– Business Travelers– Foodies


Google+ Hangouts

• Reach clients virtually with Hangouts

• Free video conferencing for up to 10 people

• Possible Hangouts:– Content giving away a virtual

meeting with your sommelier, event planner, etc.

– Virtual concierge to learn more about your properties’ destination

– Live broadcast of events on property


Brands on Google+

Beech Hill HotelFour Seasons Hotel Vancouver

The Reach


Beech Hill Hotel


Four Seasons Hotel Vancouver


The Reach


Final Tips

• Plan your regularly posted updates on Google+ with content that your customers would find interesting

• Utilize your Circles to segment your messages• Create a keyword rich About section to help with SEO• Link your other social media websites on your

Google+ page, along with other relevant links for your business

• Respond to users in a timely manner• Host Google Hangouts regularly• Add the Google+ badge prominently on your website


Questions?

Contact us: Ashley Chavez, Revinate

[email protected]@revinate

Benji Greenberg, [email protected]

@bcvbenji

google+ for hotels and restaurants [slides]

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