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Google “Marketing Next” Live Event - 5/23/17

B IN G O

@NeptuneMoonwww.neptunemoon.net

Google Assistantwill begin pushingads to phonesbased on location& search history.

Buzzword bonus:moment, delight,innovation,

success, simplified,machine learning,Google Assistant.

All of ourattribution modelsuse the sameformula.

Ok, there really are only 2 keyword matchtypes now - broad & modified broad

match.

You can createads just formobile usersagain for all ofthose micro moments!

Custom analyticsreporting will only be availablethrough Data Studio.

Conversions arereally overrated -it’s volume youshould really be chasing!

When we don’twant to explainthings, we willsimply say it ismachine learning.

Ad groups won’trun without aminimum of 5active ads.

We are sunsettingnon-responsivead creation forGDN in 2017.

Ads on ournetwork will delight people somuch, ad blockerswon’t block them.

We are goingto actually look at sites inGDN & dropthe truly terrible

ones.

We are focused onamazing new B2B advertisingcapabilities - just kidding!

Announce apartnership w/ major data

aggregator & hyper personalizationof ads.

We are showingQS historical data,but don’t worry -it has way lessimpact now!

We will determine the attributionmodel to be usedfor all of

your campaigns.

We will run ourauto-created adsalongside yourswith no way todisable them.

Premium Retargeting Ads: people from

your competitors’ Customer Match

data.

You can providefeedback forbad “close

variant” matchingin AdWords UI.

New! Fat FingerDefense Systemto control garbage clickson mobile.

All of the casestudies we shareare for megabrands.

Please keepadvertising on YouTube.

Daily budget limitswill now only besuggestions ofwhat you’d likeyour total spendto be.