google analytics-workshop
DESCRIPTION
TRANSCRIPT
How to Setup Google Analytics For Actionable Business Insights
Format
• Introductions• Demonstrations• Practical Work• Questions
Attendees
• 1 Lead Generation– Sentel – Rachel Bigger
• 1 Ecommerce– Premium Sawchain – Darren Wilson
• 1 Media– Down News – Jim Masson
• 3 SAAS– Get Invited – Emma Leahy– Airpos – Marty Neill– Performa Sports – Danny Turley
Why Use Google Analytics
• Track Success• Identify Problems• Plan for the Future
TRAFFIC + CONVERSION = PROFIT
What is a Conversion
Your Web Page
What Affects Conversion?
• Usability– Website Design– Page Structure– Forms & Funnels
• Persuasion– Visitor Motivation– Understanding Objections– 5 Principles
Research
Web Analytics User Tracking Surveys
Google Analytics Setup
• Setup Goals• Create Dashboards• Link Google Adwords• Link Google Webmaster Tools• Setup Search
Actionable Business Insights
• Where are People Coming From?• What Devices are People Using?• What is Working Well?• Where are People Having Problems?• Where are the Biggest Opportunities?
Avinash Kaushik- Occams Razor
Defining Business Objectives
• Business Objectives• Goals• Key Performance Indicators• Targets• Strategy
Write Down your Business Objectives
Setting up a Goal in Google Analytics
• Everybody– Contact Us Page Visit– Contact Us Form Completion– Location– Newsletter Signup
• Lead Generation Websites– Download Brochure– Enquiry Form Completion
• Ecommerce– Shopping Cart Page Visit– Order
Calculating Goal Value
For Sale GoalTotal Sales From Website
--------------------------------- = Average Order Value Unique Visitors
Weighted– Purchase – 100– Lead – 50– Contact Us Page- 30
Problem with Conversion Rate in GA
Google Analytics Uses Visits Instead of Unique Visitors
Other Setup
• Link Google Adwords• Link Google Webmaster Tools• Setup Search• Create a Dashboard
Compare to Past
Creating a Dashboard
Site Search Settings
Tracking Searches
Analysis
Visitor Type Analysis
Traffic Source Analysis
Attribution
Assisted Conversions
Atribution Types
Country Analysis
City Insights
Day of Week Insights
Time of Day
Device Insights
Browser Insights
Browser Insights
Landing Pages - Highest Revenue
Landing Pages - High Bounce Rate
Exit Pages
Referrer Analysis
Schedule Emails
Creating a Custom Report
Custom Alerts
• Setup a 404 Alert• Setup a No Visits Alert
Real Time
Other Tools
• Optimizely• Clicktale• CrazyEgg• Survey Monkey• iPerceptions
Contact
[email protected]@ConversionRate_
Download the White Paper:How You Can Increase Conversion By
20% in 10 Weeks