google analytics - advanced tips for the non-technical user
DESCRIPTION
Google Analytics - Advanced Tips for the Non-Technical User - Learn more about the advanced reports that you can run in GA. Walk through a case study on how one association used their data to get results.TRANSCRIPT
Google Analytics - Advanced Tips for the Non-Technical UserDecember 8, 201110:00a.m.– 11:15a.m. Hub Tag: #Tech11 LH3
Heidi Hume & Laura Lacy
About TerpSys• We Delight our Customers!• We Help You Use Technology to Achieve Your Mission• We Offer Networked and Web Based Solutions
Including:– Website Design & Development– Interactive & Visual Design– Branding – Database Integration
• Founded in 2000, Profitable Since Inception• 235+ Employees, $20+ Million in Annual Revenues• “Great,” “Best,” “Most Philanthropic” in 2007
— SharePoint Development— Application Development — Search Engine / Usability Evaluations— End User Support / Network Services
Goals of this Session• To introduce you to the possibilities
within Google Analytics• To help you understand the
planning process and challenges you may face within your organization
• To help you answer questions about your organization using Google Analytics
About Worldwide ERC
Case Study – GWS11
CASE STUDY
Global Workforce SymposiumOctober 12-14, 2011
Denver, CO
Case Study – GWS11Campaign Report is an advanced report within Google Analytics that allows online marketers to define traffic sources to analyze exactly which elements within various campaigns drove particular results.
The GWS11 PlanALL LINKS SENT OUT would be tracked.
Print adsOnline adsCompany calendarsemailsSocial media postsemail signatures
Tool Builderhttp://www.google.com/support/analytics/bin/answer.py?answer=55578
The GWS11 Plan
The GWS11 Plan
The GWS11 Success
Reports – Campaign Tracking
Reports – Dashboard
Reports - Custom Variables
Advanced Segments
Reports – Advanced Segments
Reports - Advanced Segments
Reports - Funnels
Reports - Funnels
Reports - Social Media
Reports - Mobile Traffic
Lessons Learned• Communication, communication,
communication• Plan – Plan again – Plan some more• Look at things differently• Google Analytics is NOT plug and
play• Free ≠ Easy• Tool builder
We won’t even mention…• Document Downloads• Site Speed• Site Search• Multi-Channel Conversion• Event Tracking• Pay Per Click (AdWords)• eCommerce
…but we can talk about it if you want us to.
Reports – Site Speed
Reports – Site Search
Reports – Multi-Channel Conversion
Reports – Events
Helpful Resources• Conversion University –
www.google.com/support/conversionuniversity
• Google Analytics Blog - analytics.blogspot.com
• Advanced Web Metrics by Brian Clifton
Contact InformationHeidi HumeSenior ManagerWorldwide ERC(703) [email protected]
Laura LacySenior Web ConsultantTerpSys(301) 530-9106 [email protected]@LauraLacy