Basics of Google Analytic

Yusuf Chowdhury

yusufchowdhury

Dose Google Analytics Scares you?

What is Google Analytics?

Google Analytic is a free web analytics tool thatis hosted by Google so it can help you create more effective websites and increase ROI on your marketing campaigns.

Why it's important?

- How are visitors using my sites?

- How can make my online marketing campaign more

effective?

- How can I create valuable and effective contents?

- Where and why my visitors abandoning my pages?

- How can I improve my site navigation and provide my

visitors best experience?

How to eliminate this fear?

- Understand the basics - Create a goals-focused method - Build a business analytics system.

What is business analytics system?- Focus on what really matters to your Business

- Generate value and improve growth

- Value comes from whatever generates results

for your business. The value of

one click that brings a visitor to your site.

- Growth is all about visit source and quality:

Where visitors come from, how long they stay

on your site, how many pages they look at,

and how engaged they really are.

How to Install Google Analytics

First step: If you don’t havea Google Account, get one.1. Go to www.gmail.com2. Click ‘Create an account'3. Fill out the form. All

done.

Next: Set up your Google Analytics account.

1. Go to www.google.com/analytics.

2. Click ‘Sign in’.

3. Log in using your Google Accounts

Password and you’re ready to set

up your first site.

4. Add your website

5. Get the tracking code

6. Add it to your website

Setting up and tracking goalsBefore you can start applying value and

measuring growth, you have to set up

Google Analytics to measure those

goals.

Once you’ve got your Google Analytics

account and code set up, then you have to

set up tracking goals. You just need to know

your business goals and goal page for each

one.

What is Goal Page?A goal page is whatever page a visitor lands on after they’ve taken a desired

action.

If you sell online, your goal is a sale and the goal page is the ‘thank you for

your order’ page at the end of the checkout process.

If you’re building an e-mail list, your goal is a signup and the goal page is the

subscription confirmation.

If you’re generating leads, your goal is a lead and the goal page is whatever

shows up after a visitor clicks ‘submit’ on the sales request form.

Setting up a page-based goalOnce you have the goal page’s address:

1. Log into Google Analytics.

2. Find the web site profile to which you want to add the goal.

3. Click Goal

4. Enter a name you’ll remember for the goal name.

6. Set Active Goal to ‘on’

7. Leave the goal type set to ‘URL destination’.

8. Under Goal Details, set the Match Type to Head Match.

9. For the Goal URL, type in everything but your web site address.

10. Click Save

Measuring and Building Growth

- Traffic sources- Best-performing content on your site- Worst-performing content on your site

Tracking traffic sources

Traffic sources are known asreferrers. They’re external sites that send visitors toyour site. In GoogleAnalytics, you can find them Under ‘Traffic Sources’

Traffic sources are broken into several categories and sub-categories.

- Referring Sites: Tells us which sites driving traffic.

- Keywords: Tells us what search phrases folks use to find our site via search engines.

- Social Media Sites: Tells us from which social media platform driving traffic to our site.

Continue-Tracking traffic sources

Continue-Tracking traffic sources

The Referring Sites report tells you the top web sites that are driving

traffic to you. It’ll show you:

- Total visits from each referring site;

- Page-views/visit for visitors from those sites.

- Average time spent on your site by visitors from those sites.

- The number of new visitors from each site; and

- The bounce rate for those visitors.

What is Bounce rate?

A bounce is any visitor who comes to your site, looks at the page on which they landed, and then leaves without clicking to any other site page. Bounces are, in most cases, a bad

thing.

Resources Tool:

http://www.clicktale.com/

http://www.crazyegg.com

http://getclicky.com

http://piwik.org/

Experts:

http://www.google.com/analytics/learn/

http://cutroni.com/blog/

http://www.kaushik.net/avinash/

http://www.seomoz.org/

http://www.portent.com/blog/