TRANSCRIPT
e-TOURISM
e-Volving with the consumer
2013
Kristy GrantIndustry Manager (Travel & Tourism): Google South Africa
@Kristy_Grant
What we know about today’s Travellers
Driving Awareness
They’re looking to be inspired… so INSPIRE them!
SA Travel consumers are hyper-informed
% of purchasers who used a search engine to do research before purchasing:
61%
of SA Internet users go online to search for information
about products and services before purchasing
72% Business Travel
Source: Consumer Barometer with Google, South Africa – June 2013
71% Hotel Stays
66% Package Holidays
66% Travel
55% Leisure Flights
SA consumers are relying more on Online in the purchase decision for Travel
Source: Consumer Barometer
When people search for you, what do they see?
More access points
More activities
More convenience
More real-time content
Understand the needs and desires of Travellers
Center Parc’s increased conversions x3 through the use of Re-marketing
“The Remarketing initiative has been very successful: the conversion rate has tripled since the start of the campaign compared to regular content network campaigns”
Mira LeensenE-Commerce & Direct Sales ManagerCenter Parcs Europe N.V.
Source: The Traveler’s Road to Decision, Google and Ipsos MediaCT. (Q6B) Specifically, what types of travel-related videos do you watch online? (Select ALL that apply). Base: Watched/Uploaded/Commented on Travel-related Video. (Leisure n=1425, Business n=894)
Travellers want rich content & engaging experiences
All your basic business information is still available but by streamlining the layout and putting more focus on photos and reviews, we hope to create a simpler, more engaging experience for your customers that helps your business stand out.
Basic information and reviews placed
front and center
More focus on photos to help make your listing come to life
Google+ Local Combines Maps, Photos & Reviews
• Tuscany region, one of the most popular tourist destination in Italy, offers an interactive Google map that shows videos according to the geo category.
• Users can choose to toggle between English and Italian
Visit Tuscany uses interactive Google Maps on YouTube
Bringing the Experience of Canada to life
Share what you love…and hate
South Africa Tourism – Plan Your Dream Holiday Todaywww.southafrica.net/TripPlannerBig 5 Safari Adventure ToursWine Tours Testimonials
• My favorite places in SA – Live interactive hangouts and recorded broadcasts
Share Experiences as they happen
Google+ made #greekphotos more popular than #greekcrisis
Visit Greece has already surpassed 1mn followers on the platform, more than any other tourism association
• More than 700k followers in 4weeks• Gained 18k new followers in a single day• Most popular post recorded 583 +1’s, 145 shares and
169 comments
Sharing the Best of Greece
e-Volve with the consumer
Kristy GrantIndustry Manager (Travel & Tourism): Google South
@Kristy_Grant
Thank You