google+
DESCRIPTION
My make up presentation for Google+TRANSCRIPT
KEY PLATFORMS: GOOGLE+ADVANCED SOCIAL MEDIA MARKETINGWEEK #2
Don Valdez
OVERVIEW
BACKGROUND
NEW IN 2011 BRANDS PAGES
PROBLEMS
FACTS & STATS
QUESTIONS ?
BACKGROUND
Social Networking & Identity Service
Launched on June 28, 2011
Similar to Gmail, initiated as an invite-only platform
Registration is available to users 18 years and older w/a Google account
NEW IN 2011
Integrates social services such as Google Profiles & Google Buzz
Includes Circles, Hangouts, and Sparks
Available only on Android and iOS operating systems as desktop & mobile applications
BRAND PAGES
Launched November 7, 2011- businesses receive corporate accounts
Smaller User Base- driven more by content of a professional, informational, & industry-specific manner
Unique Functionality – i.e. Hangouts allow direct customer interaction w/the brand
Future Integration with other Google Offerings
PROBLEMS
Discontinuing Google Buzz & Google Friend Connect
Remains unavailable in mainland China & Iran
Requires mandatory real-name & gender disclosure
Offers no control on who sees people’s +1s
FACTS & STATS
Currently ranges 26 – 40 million users and counting
72% Men, 28% Women $585 Million Cost- 500
employees working to build Top 5 Countries Represented:
USA, India, Brazil, UK, Canada
Top 5 Occupations: Engineer, Developer, Software Engineer, Designer, Teacher
Top 5 Companies: Google, Self-Employed, IBM, Infosys, Accenture
Don Valdez | Digital Ad AnalystJohn Wiley & Sons, Inc.(201) 748-6794 | [email protected]