www.goodordering.com

Introducing Jacqui Ma’s capsule bag collection, bridging the gapbetween performance and fashion. These highly versatile, practical,and stylish accessories are perfect for a life on the go.

The launch collection features adaptable styles with integrated fastenings. Meaning a shopper can be turned into a rucksack, or a satchel transformed into a handlebar bag.

From the signature, prep-inspired crest and staple colour palette through to the traditional structure, Goodordering bears the hallmarks of a design classic to be.

Handlebar Bag

A covetable alternative to the cult satchel, this style can be worn as a shoulder or across body bag, then adapted to fasten on to handlebars. Padded tablet compartment within.

26cm x 19cm x 13cm

Market Shopper

The most versatile of Goodordering bags. This classic shopper can also be used as a backpack, shoulder bag or attached to a bicycle pannier rack. An integrated compartment fits up to a 15 inch laptop.

35cm x 32cm x 14cm

Backpack

A durable and lightweight classic rucksack. Its boxy shape and plenitude of pockets keep your things organised. Separate laptop section to fit up to a 15 inch display.

38cm x 28cm x 13cm

Pannier

High quality bicycle pannier which can transform into a shoulder bag. No hard hooks to stop you from carrying with ease, added reflective strips to for safety on the go.

40cm x 30cm x 14cm

Design inspiration

The Goodordering capsule collection is inspired by Japanese

school bags and airline bags from the 70s and 80s. As a set,

the range is a contemporary take on matching luggage trends

of that era.

The minimal, boxy construction is ultra practical. Signature

details include white binding, easy access velcro fastenings for

multiple pockets and wood effect nylon fabric. Inside, the bags

feature padded gadget and laptop compartments.

With a palette inspired by classic school ‘house’ colours –

green, maroon, brown and orange – the range is youthful

and designed to appeal to a wide audience.

Art Direction - Jacqui Ma & Canvas London / Photography - Hannah Garrod / Styling - Georgia Boal-Russell / Graphic Design - Wai Lee / Make Up - Steph Breen @ Pink Lily Makeup / Hair - Pierguiseppe Graziano @The Painted Lady, London /

With thanks to Hidden Agency www.hidden-agency.com

For sales and stockist enquiries contact: Jacqui Ma

goodordering@gmail.com | +44 (0) 7986 879446

For Press enquiries contact: Daria Wilcocks

Canvas London daria@canvas-london.co.uk | +44 (0) 7894825907

www.goodordering.com | www.facebook.com/goodordering | Twitter/Instagram @Goodordering