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Corporate ID...because Identity Matters

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Corporate ID

LALIZAS CORPORATE IDLALIZAS is a manufacturing company of marine equipment which stands as a leading firm

in the European market with over 30 years of experience in boat safety equipment. One of LALIZAS’ major assets is its innovative marine products, which hold the leading position in the global marine market, regarding marine safety equipment and thus expanding its brand awareness. LALIZAS manufactures and distributes in the global market over 10.000 products of marine equipment, life saving equipment and miscellaneous items directly related to various sea sports and activities.

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Corporate ID

VISIONLALIZAS vision is to produce high quality

products at competitive prices and distribute them in international markets through its well-established distribution network. This vision, along with the care for the customers and the indispensable input of the employees, have re-sulted to the company’s growth and will con-tinue to contribute positively in the continuous development of LALIZAS.

PRODUCTSLALIZAS has the ability to manufacture

and distribute through it private logistics net-work a product range of over 10.000 items.

This wide product range consists of 18 dif-ferent categories which are related to marine and safety equipment and also to miscella-neous items which are directly linked to sea sports & activities.

All products are designed and manufac-tured in LALIZAS Headquarters, with the strictest control and highest quality standards, before their distribution to all the commercial branches. In this way, the company can main-tain competitive prices and control every pro-duction procedure.

ISO CertificationsLALIZAS complies to all the standards

that have been set by the international organi-zations such as Germanischer Lloyd, Bureau Veritas, Lloyd’s Register and also acquires the ISO certifications from BM Trada which are the:

• ISO 9001:2000 Verification for the manufacture and trading of life-saving equip-ment and marine products

• ISO 9001:2000 Verification for the company’s Quality Control System

• ISO 9001:2008 Quality Management Certificate

ISO Certifications

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Global NetworkLALIZAS’ distribution network is spread to 106 countries such as Greece, Great Britain (UK), Neth-

erlands, Spain, Portugal, Italy, Croatia, Bulgaria, Ukraine, Turkey, Middle East (UAE), South Africa, Australia, Thailand, China, USA and more.

LALIZAS HISTORYBeginningIt all started in the spring of 1982, when the young Na-

tional Sailing Champion in Greece, Mr. Stavros Lalizas no-ticed, that the lifejacket he was wearing during his training and races, was inadequate to achieve optimum performance. Therefore, he decided to make certain changes in the origi-nal design, which would meet the necessary preresiquites and reach the desired performance standards.

This endeavor was carried out with the contribution of his mother, who was a seamstress and helped him fabricate the very first custom made lifejacket, which received all the approvals since it complied with all the regulations. During the next days all of his co-athletes were impressed and expressed their desire to make the same lifejacket for them and that was just the start of the 30 successful years that were to follow.

At a very short period of time, Mr. Stavros Lalizas had an unexpect-ed demand for his lifejacket, from other sailing teams. This very demand prompted him to initiate a small home business, whose reputation reached the entire region of Greece.

LALIZAS’ “journey”, since 1982 until nowadays, has been full of challenges, milestones and successes that made the company become one of the leading firms in the global marine market. In the beginning, the com-pany was able to produce just a single racing lifejacket, then moved on to windsurfing and boat accessories and nowadays has a product range of over 10.000 high quality marine products.

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Time line

1985 – Business ExpansionWithin 3 years the brand name LALIZAS became renowned and identical to “safety” regarding Sail-

ing. Due to a vast de-mand for marine ac-c e s s o r i e s

and safety equipment,the home based facil-

ity was transferred to new premises and became a small factory. By that time,

the personnel reached the number of 15 persons and the production line consisted of 150 product codes.

1986 – Crossing the Borders

Due to continuous development and rapid growth of sales, LALIZAS set its first exporting activities and established a commercial presence to Australia and afterwards to Netherlands, where participated in the International Expo for the first time.

1995 – A Giant LeapNearly after a prosperous de-cade, the com-pany had to respond effec-tively to a sig-nificant increase of demand from the national and global markets. For that reason, the company

was transferred to new premises. This investment gave the company the opportunity to establish a bigger factory, which allowed a substantial growth of production capacity.

1996 – Commercial ExpansionAfter being able to meet the in-creased requirements of the lo-cal and abroad markets,the company managed to reach its commercial presence to 45 countries.

2000 – Ground Zero for LALIZAS S.A.

On the 23/10/2000 the company faced upon an un-fortunate incident. For unknown reasons,the factory facilities caught on fire, which resulted to an immense disaster. The outcome was a total loss which literally almost put the company out of business.

2000 – Moving Firmly Forward and Setting

new GoalsAlmost two weeks later, on the 4/11/2000, LALIZAS S.A. participated in Athens Boat Show by stating that will not give up and will continue all over again with the same corporate vision and vigor. The main goal at the time was to be 100% operational within 90 days.

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2008 – ISO 9001-2008LALIZAS S.A. acquires once again the new ISO 9001-2008 for Manufac-turing and Trading Rescue & Mari-time Equipment.

2010 – ActionAid welcomes a new AllySharing the same vision with ActionAid, LALIZAS S.A. takes part in this social en-deavor by making donations and sponsoring children and contributing to their right for a better and promising future.

2011 – New ISO LifejacketcollectionOne of the first lifejacket manu-facturers that develops lifejackets according to the new standards, showing once again its firm posi-tion in the market.

2012 - Against the odds.

Despite the economic recession that endured in the European market, LALIZAS due to its irrevocable corporate DNA and effective day-to-day business operation, maintained a firm commercial pace and remained intact.On the contrary, due to the company’s financial sustainability and the private funds of Mr. Stavros Lalizas, LALIZAS managed to acquire 4 companies that thrived in the global marine market. These com-

panies were Lofrans’, Max Power,

Nuova Rade and Ocean and from now on, LALIZAS has been transformed to one the lead-ing group of companies in the marine manufacturing business.In addition, LALIZAS has managed within the year 2012 to acquire also Lalizas USA, Lalizas Middle East, Lalizas Croatia and Lalizas Espana which were the company’s franchise commercial branches.

2001 – Goal Achieved

Under great endeavors and with a solid commit-ment to the company’s main target,LALIZAS S.A. was back in business with new and modern premises. All the employees at that time and later on, contributed both diligently and efficiently towards the recovery of the company, along with the company’s customers who provided impartially their support. As a result, the turnover at the end of the year was double from the previous year.

2004 – MARINA Stores Retail Chain / New HQ premises

By gaining a substantial impact and brand ac-knowledgment nation-ally and globally, the

company introduced to the retail market, MARINA Stores. A retail chain of one-stop shopping stores, where every individual who has a passion for the sea and boats, can find almost any product related to marine and safety equipment. Furthermore, the company considered essential the transfer of its HQ to a new and bigger facility, due to the significant expansion of personnel.

2007 – MARINA Stores booming

The retail chain of maritime products MARINA Stores, expands to 6 stores in Greece and 10 stores across the Balkans. Within 5 years later the number of stores increased, reaching11 in Greece and 15 in the Balkan territory.

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Present StatusIn the present time, LALIZAS is a self financially dependent company with a firm commercial sustain-ability, which offers the capability to be more than ready to meet the needs of the global marine market.In other words…

5 Leading brands in the Marine Industry:

Italy: Busalla: 7.000m2

Monza: 3.500m2

Belgium: 3000m2

Greece: 6.000m2 China: 8.000m2

USA: 4.000m2

TOTAL: 31.500m2

Marine & Safetyequipment:

Polymer technologies: Electromechanics:

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Integral flexible skin foam technology:

Over 10.000 products manufactured internally 4 State of the art production sites:

• Busalla (IT): Injection molding, Blow molding and skin foam technology

• Monza (IT): electromechanical assembly for bow thrusters and windlasses

• Xiamen (CN): plastic assembly, sewing department, welding, metal

• Pireaus (GR): inflatable life jackets, plas-tic assembly, metal

Logistic & Warehouse premises:

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