Golden rules of YouTubeFola Daniel Adelesi

1. Get on YouTube – www.youtube.com

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2. Name your channel

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Channel name

3. You don’t need the best of cameras Your smart phones will do for a start That saves you some cost It’s always at your disposal It will not be too technical to handle

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Keep your videos short In a place like Nigeria, and many other

countries, many viewers bear the cost of their data unlike getting access of free wifi as it is in many other places.

People in countries like this are more likely to watch short videos because of their data

People are also very busy and keeping it short helps a lot

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Be creative with titles

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Title

1. Creative titles catch the attention of prospective viewers

2. A video with a creative title is more likely to be watched over the ones with just a name

3. Titles can also reflect people in the video or content

Give your videos descriptions

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Description

Describing your video is A very important part ofPutting the video online.

Viewers may choose What to watch based on the description of the Videos they find online

Don’t forget to tag your videos

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Tagging your videos makes it so easy to Find your videos online.

When tagging, add names of people in The video and tag the topic of discussion too.

When viewers search names of the people in the video, yours will also come up even if they were looking for something else.

Tags in this

video

Get a custom YouTube link

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Custom link

It might take you a while to get to this level but its not hard.

Visit settings, click on advanced settings and follow the instructions.

Having a custom link makes it easier to give your link to viewers

Choose an attractive thumbnail

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thumbnails

Youtube will usually give you at least three custom thumbnails to choose from.

Choose a nice one because it helps people to identify your channel and some people might watch your videos just because of the thumbnail

Promote your videos You need to promote your videos in as many

ways as you can. Some options are: Sharing your video links to facebook, Twitter LinkedIn Instagram Embed in your website Promote directly on YouTube Insert in presentation slides

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Start with free editing softwares You don’t have to look for big editors

who will ask you to bring your head just to edit a short video for you.

Download a free editing software online to do your own little editing

You can also try the YouTube Editor If you focus too much on editing it may

deter you from sustaining the channel

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Have a call to action Create a call to action in your videos That will be a way to engage your

viewers Before you even create the video, ask

yourself what you want the viewers to do after watching the video and give them that assignment.

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Mention your social media accounts It is important to mention your social

media accounts where they can maintain an online conversation with you or see some of the other videos you are creating.

You must keep that online conversation going across different platforms

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Story tell, train or counsel When you advertise to people you bore

them. When you story tell, create trainings in

your videos or offer counsel then you will be able to engage the viewers

You can still advertising a skill or product but the viewer will not see a direct advertisement

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Create series

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If you create a series, it Will offer you the opportunity to have more content.

Your viewers will want more and will keep coming back.

In creating your series, let each video be independent of the other. Don’t ask them to go back and watch a video. Let each video be comprehensible without having to see another

Get a channel art

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Call it a banner or header, YouTube calls it a channel art. The imageHelps your subscribers to identify your channel and in some cases getAn idea of what your channel is about.

In this world of many similar names and titles, your channel art will make a huge difference in standing you out.

Organise with a playlist

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Playlist

Your videos are more organised with a playlist. A playlist is like creating a categories for your videos and putting the videos in the right group. With that, viewers don’t have to scroll endlessly in search for videos they don’t want to watch.

Stay within the comfort zone I don’t always ask people to stay in their

comfort zones but when it comes to creating videos, getting a YouTube channel and sustaining it, your best bet is to stay within your comfort zone.

Choose topics you understand and know a lot about

With this, you will be able to do very many videos over several years.

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Regular upload schedule Once you are in your comfort zone and

you do a lot of videos, create an upload schedule.

When viewers know that you have an upload schedule, they know when to come back to your channel and get new materials.

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What are you waiting for? Go on to your YouTube channel Get started And be sure to check

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