Golden Glow Candles, Inc. Golden Glow Candles, Inc.

Improvements of the Improvements of the

Golden Glow Candle Making Golden Glow Candle Making Kit ®Kit ®

Prepared by: Team CommunicatorsPrepared by: Team Communicators

Presentation OutlinePresentation Outline

IntroductionIntroduction Growing number of customer concerns with the Growing number of customer concerns with the

company’s candle making kit. company’s candle making kit. PurposePurpose

Address customer concerns with the company’s candle Address customer concerns with the company’s candle making kit.making kit.

ResearchResearch Investigate the effectiveness and cost of redesigning the Investigate the effectiveness and cost of redesigning the

candle making kit. candle making kit. RecommendationRecommendation

Replace existing candle making kit with a new design.Replace existing candle making kit with a new design.

Introduction: Customer Introduction: Customer DissatisfactionDissatisfaction

Increasing number of Increasing number of emails and letters emails and letters with customers’ with customers’ concerns:concerns: Environmental safetyEnvironmental safety Stronger scentsStronger scents Wider variety of colorsWider variety of colors Confusing instructionsConfusing instructions

Purpose: Address Customer Purpose: Address Customer ConcernsConcerns

It is the company’s responsibility to It is the company’s responsibility to insure customer satisfaction. insure customer satisfaction. Research and experimentation is Research and experimentation is

conducted by the design department, conducted by the design department, Team Communicators. Team Communicators.

Areas to research:Areas to research: Environmental safetyEnvironmental safety Increase in scent and colorsIncrease in scent and colors Ease of candle kit instructionsEase of candle kit instructions

Research: Environmental Research: Environmental SafetySafety

Soybean WaxSoybean Wax Biodegradable.Biodegradable. Does not emit toxins Does not emit toxins

while burning.while burning. Slower burning.Slower burning. Renewable resource.Renewable resource. Stimulates economy Stimulates economy

by providing income by providing income for local farmers.for local farmers.

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Research: Variety of dye Research: Variety of dye ColorsColors

Combinations from Combinations from dye colors the dye colors the company already company already uses created:uses created: PurplePurple GreenGreen OrangeOrange

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Research: Stronger ScentResearch: Stronger Scent

With the change from paraffin wax to With the change from paraffin wax to soybean wax, the candles will burn soybean wax, the candles will burn more slowly causing the candles to more slowly causing the candles to give off a stronger scent. give off a stronger scent.

Research: Candle Kit Research: Candle Kit InstructionsInstructions

Previous Previous Instructions:Instructions: Hard to follow.Hard to follow. Cluttered on one Cluttered on one

page.page. No illustrations.No illustrations. Did not list kit Did not list kit

components. components. Steps were not Steps were not

numbered.numbered.

New Instructions:New Instructions: Flip book styleFlip book style Components listed Components listed

on one page.on one page. Instruction steps on Instruction steps on

their own page and their own page and numbered.numbered.

Retested for Retested for accuracy.accuracy.

Recommendation Recommendation

Create new, improved Create new, improved candle making kit for the candle making kit for the company. The kit will company. The kit will include:include: Easy to follow Easy to follow

instructions.instructions. Pouring PotPouring Pot ThermometerThermometer Glass jars and moldsGlass jars and molds Soybean waxSoybean wax Candle wicksCandle wicks Fragrance oilsFragrance oils Wax dyeWax dye Pot holdersPot holders

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Conclusion Conclusion

By making a few minor changes to By making a few minor changes to the the Golden Glow Candle Making Kit Golden Glow Candle Making Kit ® ® the company will:the company will:

Increase customer satisfactionIncrease customer satisfaction Save money in the manufacturing Save money in the manufacturing

processprocess Provide a quality, environmentally safe Provide a quality, environmentally safe

product that will increase sales.product that will increase sales.