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Going Mobile

Insights Into A Moving Target

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Background and ObjectivesIn 2010, the number of people using smart devices increased exponentially. To understand its impact, we engaged in an ongoing dialogue with 135 mobile-forward people from our nationwide Mobile Think Tank. We wanted to know…

• How can brands keep up with a moving target?• How can we develop products that anticipate and serve mobile users’ needs? • How can we stand out in a crowded field of competitors?

We also covered the nation with:• Ethnographies• Self-reported video diaries• Focus Groups• Online Focus Groups

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Life Before Mobile:

Wait in lines, miss flight/hotel opportunities

and sales.

Plan activities, route, and daily schedule.

Wait hours to give feedback

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Life with Mobile

It reflects “ME”.

It is a clone or personal assistant.

It entertains and is a constant companion

It holds all “MY” preferences

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Key takeaways: Mobile & “YOU”

How can your brand be a mobile lifestyle optimizer? Consider solutions to service / tech issues.

Use this platform to engage with consumers at all times… Be a 24/7 Brand.

Leverage chances to be an innovator and exploit the mobile platform, or you might be left behind.

Acknowledge that mobile is constantly changing. How can your brand evolve with the technology.

Mobile Empowers

“Me”Mobile Empowers

“Brands”Maximizing Mobile

TechnologyMobile In

Transition

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Thank You!

www.sachsinsights.com

Sachs Insights

@sachsinsights

Sachs Insights