Touching Potential CustomersFor Transformational Outsourcing - Social Media Department

Touching Potential Customers

The rule is that you want to increase exposure and customer return rate by:

Finding them Having them find you Reminding them you are there Giving them a reason to visit/buy Giving them an incentive to recommend you

to others

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How Clients Gather Leads

Either through local/mobile search or through local/mobile advertising as well as offering promotions

Define campaign purpose Do you want people to call? Do you want customers to go to your shop? Do you just want leads so that you can them? Are you just building a list (SMS or Email)?

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Traffic Sources

Remember that traffic represents real people – people who are potentially your customers.

Local Search (Google) Offline occurrences (print media) Purchased traffic (Google Ads, Admob) Social Media (Facebook/Foursquare)

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Mobile Traffic Comes From…

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Mobile Magnets

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These are things that will illicit someone to do something.

Text and SMS

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Set up a short code or mobile keyword with a reputable service

Make sure that you have all the capabilities you want (polls, trivia, tracking, etc.)

Most importantly, there must be a confirmation of opt in and the ability to opt out- it’s the law!

Text and SMS

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Set up a short code or mobile keyword with a reputable service (Example: BizM3) Make sure that you have all the capabilities you

want (polls, trivia, tracking, etc.) Most importantly, there must be a confirmation of

opt in and the ability to opt out- it’s the law! Pick a mobile keyword that communicates the

customer or their business name. Example: If customer’s name is John, use keyword

John123, or if it’s John’s Pizza, use JohnPizza123

Text and SMS

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Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.

Use a coupon or something that will incentivize your customer to opt in. People will not opt in if all you do is spam them.

Keep in touch with your customers with specials, coupons, and important information.

Text and SMS

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Drive them to landing pages or to come in directly

This is immediate – 95% of all text messages get opened within minutes

Send out a promotion that expires within a few hours

What mediums can we use to promote mobile SMS campaigns?

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Business cards

Going MobileFor Transformational Outsourcing - Social Media Department

Mobile Elements

Mobile Pages Mobile Coupons Maps Click to Call SMS Specific Mobile Landing Pages Mobile Traffic Generation

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With Google Places

Maps Directions Landing Page Coupon Click to Call Tags Google Boost

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With Google Places

Maps Directions Landing Page Coupon Click to Call Tags Google Boost

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With Google Places

Use Goo.gl to create shortened URLs and create a QR Code

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