going digital with media and pr: integrating pr and social media strategies
DESCRIPTION
Peter Gilheany, Director, ForsterA leading high profile organisation exploring the importance of a digital strategy in managing press and media relations, responding to stories and managing crisis communications.Learn how to get your news out to journalists through online mediumsDiscover the power of user comments in the press and media and how to get your social media content noticed and used by journalistsThe vital importance of using social media to manage a media crisis and rapidly respond to journalist enquiriesTRANSCRIPT
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From shouting to sharing
Integrating PR and social
media
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It used to be lovely and simple
“I’ll fax my press release over to
you”
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Now it seems very complex
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It can lead to this
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Or even worse…this
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2001“We must change our website!”
2011“We must get on Twitter!”
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But it offers up great opportunities
Where once it was opportunities to see….
….now it is all about conversations
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But conversations are two-way
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Those you own, those you don’t, those you share
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Useful tips
Put the audience first
Apply the 80 / 20 principle
Go from the inside out
Put yourself in the driving seat, not the brand
Create cross-discipline campaign team
Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction
Do less but better
Have conversations and be human
Help people out
It’s okay to make mistakes, it’s not okay to cover them up
Use it as a taster, not the main meal
If you have nothing to say, don’t say it
Content is king – focus on the getting the idea right
Integrate, integrate, integrate
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Beware of false intimacy – it’s on the record
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If you are a dad, dance like a dad
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Be inspired by others
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Be inspired by others
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Be inspired by others