GOING DIGITALDigital Marketing

WHY GO DIGITAL?

Eyeballs are shifting from TV to mobile

Study says on an average we look at 150 times on our mobile/PC screen daily

WHY GO DIGITAL?

And Bangladesh is a ‘Mobile First’ country

mobile

users

mobile internet

users

smart phones growing at

double digit rate quarterly

130m i l l i o n

55m i l l i o n

15m i l l i o n

WHY GO DIGITAL?

You need to connect with your customers with…

Relevance Innovation Fun & Engagement

WHY GO DIGITAL?

And there are some benefits…

Targeted!

Cost efficient!

Faster!Greater Reach!

Measurable!

Skills

Experience

Strategy

5 Steps to get it done

Step 1: Contents

Blog on related topic

Offer something special

Step 2: Social Media

Facebook for individuals

LinkedIn for business

Step 3: Making Leads

Awareness

Engagement

Conversion

Loyalty

Step 3: Making Leads

Contents Call to Action

Thank them Measure Contact

Step 4: Paid Advertising

Paid Advertising

Step 4: Paid Advertising

Step 5: Measure

Step 5: Measure

Website performance

Traffic

Leads

Conversions

Customer Acquisition Cost

Visitor ratio

Channel Effectiveness

Rewind the 5 Steps

Contents Social Media Making Leads

Paid Ads Measure