go home library. you're drunk!
DESCRIPTION
ALA Annual 2013 presentation with Brandi Hodges on library marketing.TRANSCRIPT
Ben Bizzle
Go Home Library
[email protected]@benbizzle
You’reDrunk
Brandi [email protected]@brandimhodges
Didn’t have to market
Shift in medium
In the beginning
Today’s website
• Fully Responsive• Clean• Elegant• Simple• Information and entertainment portal
New approach
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
CreativeTeam
Overarching Theme
eCards WORDS
Billboards
Posters
In-House Around Town
Postcards
Front & Back
Push Limits
Respect their senseof humor
The Line
Don’t go too far!
Informative
Creative delivery
Memorable
R.S.V.P
Branding
Logo goeson everything
Newspaper
Stories, not ads
Radio
Drive-time, Morning Shows,Talk Radio
Television
News Stories& Interviews
Images & Text
Facebook tips
Engage
Postcompelling
content
Images, Images, Images
Entertain
Be theGeorge Takei
of your community
Advertise
Meet $10
Follow
Learn from others
www.facebook.com/ccjpl
Conclusion
Change
We’re trying to transform animage, not reinforce one.
Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!
