gnossem feel independent feel alive

13
THIS IS THE TIME OF INDEPENDENTLY MINDED

Upload: eleonora-graziani

Post on 06-Apr-2016

233 views

Category:

Documents


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Gnossem Feel Independent Feel Alive

THIS IS THE TIME OF INDEPENDENTLY MINDED

Page 2: Gnossem Feel Independent Feel Alive

Our raison d’être

Gnossem was launched in Singapore by our founder Lisa Crosswhite to provide fashion lovers around the world with sharply curated Independent fashion.We now work out of our pre-war shophouse in Singapore and our Soho office in New York.

Page 3: Gnossem Feel Independent Feel Alive

“Independent designers have so much to offer in terms of unique design and value; and yet, the fash-ion world is still largely polarized between mass fash-ion and luxury. I began wearing independent fashion because it felt more real, more personal... I was close to designer and the story I resonated with. I wanted to treasure each piece in my wardrobe, as an exten-sion of myself and my life. Gnossem was born out of this passion to have more significance in dressing, and an immense admiration for designers that blaze their own trail.” - founder and CEO Lisa Crosswhite

Page 4: Gnossem Feel Independent Feel Alive
Page 5: Gnossem Feel Independent Feel Alive

Brand VisionOur vision inspires the way we see our shoppers, our partners, and our culture. Gnossem seeks to bring you a sense of self and individu-ality through our curation of Independent Designers.

Independent: Non-mass, rare, unique, niche, artisan

Exquisite Self: A particular celebration of one’s individuality, a nod to ‘self’ - or what makes on different and unique

Independent fashion for the exquisite self.

Page 6: Gnossem Feel Independent Feel Alive

The Gnossem Women

The Dreamer The Hunter The Climber

Wear the story

Unique

Feminin

Curious

Worldly

Spiritual

Romantic

Become part of the story

Ambitious

Admirer

Aspirer

Driven

Smart

Girlie/Youthful

Be the story

Ambitious

Independent

Loud

Proud

Sexy

Attitude

Page 7: Gnossem Feel Independent Feel Alive

The Dreamer The Hunter The Climber

Fashion is wearing pieces that tells a story I can belong to, that accentuates who I am and the

values i hold.

Content she relates to:

Women achievement

Designers with a story

Fashion for greater good

Unique situations, unique stories and

unique designs.

Fashion is having my friends and peers sit up and take notice, it’s quality, exclusivity and

individuality.

Content she relates to:

Female power stories in profiled roles

Bold statements and positions

High end quality in unusual context

Fashion is first to know, first to get and first to

share, it’s building myself in my heroes image.

Content she relates to:

Perception of luxury and

Aspirational situations and

stories power without the

price-tag

of women who have ‘arrived’

Page 8: Gnossem Feel Independent Feel Alive

Celebrating individuality, together

As curators of independent fashion with a belief that style goes beyond appearance; we strive to provide women to-day with designs, pieces and collections that reflect their uniqueness and personalities in new and inspiring ways.

We are therefore constantly looking for like-minded people to join our community and help us show all the amazing women out there that there are designers and collections beyond the main street brands, accessible in one carefully defined and cul-tivated place. Created with passion and purpose. Curated for them.

Page 9: Gnossem Feel Independent Feel Alive

Gnossem and You

We recognise you as a like minded soul, with a style and drive that reflects the Gnossem woman and the type of people and company that we strive to be. We therefore wish to invite you to work with us on further curating and promoting the uniqueness and exclusivity of our independent designers, their stories and their styles.

Through exclusive content and carefully selected designers, inspiration and ambassadors, we believe we have a formula and a concept that sets us apart, and relates to our con-sumers on a very personal level. Working with partners who posses the same values and ideas is therefore important to us.And why we’ve asked you to join the family.

Page 10: Gnossem Feel Independent Feel Alive

How it Works

Our Core Pillars

We have 3 core pillars from which we create and curate the majority of our content, and these form the basis on how we structure and plan our communication and conversations with our community.

Prior to the launch of a coveted collection, or the introduction to a new exclusive designer into the family, our content team prepares a brief on all relevant information and angles, all visual and existing content relevant to curation across the channels, and any other sources that is likely to inspire our partners.

1. COLLECTIONS 2. DESIGNERS 3. AMBASSADORS

Page 11: Gnossem Feel Independent Feel Alive

Rewarding our partners As we value having the right partners with us, we also value their time and efforts in help-ing bring independent design to the front, and we reward our contributors and our part-ners for all their efforts.

We have a standardised metric that works for all parties and that we feel comfortable in bringing into new relationships.

All sales through referral <$5000! 5%!

All sales $5,000 - $9,999! 8%!

All sales $10,000 - $14,999! 10%!

All sales above $15,000! 12%!

Commission Structure Referrals Sales

Page 12: Gnossem Feel Independent Feel Alive

Where to from hereIf you also feel a connection of ideas and believes,

then we would love to get in touch to discuss the opportunity of working together further.

Contact us on:E: [email protected]

P: (65) 6396 6951

Please also check out what we are doing on our website, FaceBook and Pinterest for more insights on us as a brand and as individuals.

www.gnossem.com

https://www.facebook.com/Gnossem

http://www.pinterest.com/gnossem/

We are very excited about this opportunity, and hope you want to join us in celebrating individuality by bringing forward unique independent fashion and

designers.

Page 13: Gnossem Feel Independent Feel Alive