gma/dpn media information · 2018. 11. 8. · the gma’s international audience are all...

REACH

Data ProtectionProfessionals

PrivacyPractitioners

Data DrivenMarketers

DataProtectionNetwork

MEDIA INFORMATION

The Global Marketing Alliance and Data Protection Network have a combined reach of over30,000 data protection practitioners, specialists and data driven marketing professionals.

This new network provides the opportunity to reach both audiences who have a variety ofneeds for technology, services and information.

By associating your organisation’s message with our trusted and independent content, you willbe front of mind to our audiences who regularly engage in our insight, analysis and resources.

You can partner with the DPN and GMA to promote your organisational aims and work with usto produce co-authored content to reach out and engage our audiences.


Data Protection Network

Reach by Job Function

n CEO/Director Level n Manager Level - Marcom/Fundraising n Management -Business Systems &

Database/CRMn Data Protection Lawyers, Legal Counsel,

Legal Executives n Manager Business, Strategy, Intelligence n Data Protection Officers, Data Governance

Officers, Privacy Officers, ComplianceOfficers

n Risk and Information Security Directorsand Managers

11%20%

26%

13%

10%

7%

13%

Reach by Sector

Technology

IT/Telecommunications

Retail

Publishing

Legal/Compliance

Marketing

Not for Profit

Finance

The DPN Reach

DPN Website

n 17,000 + registeredusers (increasingeach day)

n 6,800 unique usersessions per week.

n 3.39 minutesaverage time onsite

DPN Briefing

n 10,500+ Recipientsn 200+per monthCurrent list growth

n 36% Average Open rate

n 14.7% average CTR

Social Channels

n 2,500+ andgrowing

The Data Protection Network (DPN)delivers opinion, analysis, guidance andresources combined with thought-leadership on emerging issues around theuse of personal data. It also hosts regularevents, both live and online, on topicaldata protection issues.

DPN content is aimed at both dataprotection professionals and non-experts. It is all written, developed andedited by experts in the field.

Many who work in data protection andprivacy are not necessarily lawyers orspecialists but are employees who havebeen handed the baton and asked tomake a difference. The DPN aims to givethem the tools and information they needto master their roles.


Global Marketing Alliance

The Global Marketing Alliance (GMA) provides insight, analysis andopinion addressing the strategic, commercial and leadership challengesfacing data driven marketers and their teams today.

Independent and established, the GMA has been delivering expertcommentary, live events and international networking opportunities forover 35 years.

Our alliance of globally influential contributors share their wisdom byexploring and explaining the opportunities and issues surrounding thenew data economy. They offer top-level guidance, research andthought-leadership inspiring our ever growing readership to engageevery week.

The GMA’s international audience are all practitioners in marketingspecialising in data, branding, analytics and technology. Our readers arethe future leaders of the data driven landscape who are making adifference right now.

REACH BY JOB FUNCTION & SECTOR

18%

Reach by Job Function

40

35

30

25

20

15

10

5

0

Utilities/En

ergy

Fash

ion

Fina

nce/Insu

ranc

e

FMCG

Gov

ernm

ent/Non

Profit

Hea

lthc

are

Hos

pitality

HR

IT/Telec

oms/Infrastruc

ture

Lega

l

Marke

ting

/Martech

Pha

rmac

eutica

l

Pub

lishing

& Eve

nts

Retail

Tech

nology

Reach by Sector %

Brand/Product Management

CEO/Senior Management

CMO/Head of Marketing/Senior Marketing

Data Marketing/Analyst/Compliance

Marketing Role

Sales/Business Development

United Kingdom

Europe

USA/Canada

Asia Pacific

Reach by Region

REACH BY GEOGRAPHICAL AREA

42%

12%

22%

24%

European Readership by Country

BelgiumCzech RepublicFranceGermanyIrelandItalyNetherlandsPolandPortugalRussiaScandinaviaSpainSwitzerlandRest of Eastern EuropeRest of Southern Europe

5%4% 5% 1%

12%

10%

8%

7%

12%6%

5%

5%

6%

11%

3%

The GMA Reach

GMA Website

n 5,350 + registeredusers (increasingeach day)

n 6,750 unique usersessions per week.

n 4.35 minutesaverage time onsite

Insight WeeklyNewsletter

n 14,500+ Recipientsn 150+per monthCurrent list growth

n 14% Average Open rate

n 4% average CTR

Social Channels

n 12,000+ andgrowing 20% 17%

8%

18%

12%

25%

Typical Network PackagesStarter PR Package

n One article co-authored with our editors andpublished on the GMA with links to yourwebsite/content if required

n Banner advertising within editorial content ofGMA and DPN for 3 months

n Banner advertisement on weekly GMA Insightnewsletter (1 appearance)

n Banner advertisement on DPN newsletter (1appearance)

n Extensive signposting to news story on the GMAvia banner advertising and internal linking.

n Social outreach referencing your article on ourtwitter and LinkedIn channels.

n Premium listing on Data Driven MarketingDirectory (3 months)

Growth Package If you need to make an instant impact, we have thepackage that will pack a punch for you. Acombination of advertising messages across ournetwork and a news story delivered to GMA & DPNmembers will prove all conquering and will achieveimmediate exposure.

Package Detailsn One article co-authored with our editors and

published on the GMA OR DPN with links to yourwebsite/content if required

n Enhanced banner advertising within editorialcontent of GMA and DPN for 3 months

n Banner advertisement on weekly GMA Insightnewsletter (3 appearances)

n Banner advertisement on DPN newsletter (1appearance)


n Social outreach referencing your article on ourtwitter and LinkedIn channels.


20%

17%

8%

18%

12%

25%REACH




Prices start from £500 per month

Typical Network PackagesLeadership PackageWork with our editorial teams to producewhitepapers, research reports and other thoughtleadership content and be published throughoutour network of highly engaged data driven, privacyaudiences.

Package Detailsn All research, copywriting and design of co-

branded report on an agreed topic of your choicen Two insight feature articles on your key topics

with input from our editors and published on theGMA AND DPN

n Interview with senior executive on core topics ofinterest and published on GMA (or DPNdepending on subject)

n Case study on your product or service andpublished on GMA

n Enhanced banner advertising within editorialcontent of GMA and DPN for 6 months

n Banner advertisement on weekly GMA Insightnewsletter (8 appearances)

n Banner advertisement on DPN newsletter (2appearances)


n Enhanced social outreach referencing yourarticles on our twitter and LinkedIn channels.


Ambassador Package Partner with the GMA and DPN as we produceindustry reports and research throughout the year.These highly anticipated reports are followed by arange of live events from webinars, breakfastbriefings and evening panel events.

Your organisation will be integrally involved fromcontent conception to presentation throughout allchannels, maximising your brand as an ambassadorof best practice and industry first commentary byassociation.

Package Detailsn Company branding/logo on all report/research

materialn Partnership accreditation in all promotion to live

eventsn Site for pull-up banner at the eventn Distribution of sales literature at the eventn Recognition/thanks from event Chairn Event speaker opportunity or panel member (if

relevant topic)n Free tickets to all events throughout the year

staff, clients and associatesn 12 month banner advertising throughout DPN

and GMA platforms and social reachn Premium listing on Data Driven Marketing

Directory x 3 categories (12 months)

20%

17%

8%

18%

12%

25% REACH




Organisations we work with

REACH




For more information and to discuss these

packages and many other partnership

opportunities please contact:

Matt Edgar

[email protected] Tel - +44 (0) 20 7193 5685or

Phil Donn

[email protected]


gma/dpn media information · 2018. 11. 8. · the gma’s international audience are all...

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