Dyson Future TechnologyAutumn 2015

George McMasterRDM

© Dyson 2016. The contents of this document are confidential.

Dyson Future TechnologyAutumn 2015

Joined in Aug 2015 with my region in negative growth (-1% v’s national picture of +5%) – By year end I grew my business to +14%. Finishing in the top bonus bracket.

46% increase in team performance from start date to year end. My team finished 2nd highest average units per day, nationally. My team were -3% down on my start date and finished 8.4% up on national picture by year end. As a result my team finished on top conversion @41% which was 17% up on national picture

2016 finished on 11% L4L growth I won Regional manager of the month a number of times though out 2016 and I

was runner up regional manager of the year. I finished 2016 with the top KPI results nationally, being noted for having the

highest training, incremental and interaction KPI’s. I have grown my region by £3m RSV to circa £13m RSV in the 18 months I have

been in role.

Results

Dyson Future TechnologyAutumn 2015

Recruited sales team for the 4 regions in the North Division. I pride myself on having excellent recruiting skills and value the impact of making the right decision, no matter how difficult. I feel reward when the team I mould produce results. Supported the divisional manager and national sales manager in recruiting for vacant RDM roles. I worked as part of the assessment team to ensure we recruited the right candidate. I also managed the second region throughout the recruitment process. Supported the national sales manager by completing store visits with newly recruited regional managers. This was built in to their induction plan. 

I played a key part in national training academies across the country. This involved setting the events up, driving attendance and delivering the best possible experience for attendees. Further to this I supported further events ran by the national training manager.

I was selected to hold a lead role in both national sales conferences (2015/2016). My presentation style and ability to engage both one on one and large groups meant that I was one of only four managers picked to lead. There were circa 700 attendedees over these events.

I was selected from 16 managers to support our Nordic business. This involved meeting key stakeholders in Oslo and working on a plan to deliver an event. The main function of this role was to train the trainers, managing relationships with key distributors and facilitating the events. 

Experience

Dyson Future TechnologyAutumn 2015

I was invited to manage a pop up shop outwith my region. This involved set up, wind down and managing the team daily to deliver results. 

I have been asked to support the CBM’s to manage some customer accounts. This involves managing relationships, planning and strategizing while building brand value.

Selected to re-launch Dyson with the independent channel. This involved understanding the new process to a high level, attending the Independent road show to engage and explain the new process to the channel leads.

I took a lead role in the launch/implementation of our new product range. I was one of three managers asked to support the launch of our new products. This involved working inside our retail partners to research product placement ensuring the success of the launch. Further to this I managed a sales academy for one of our key accounts.

Hosted divisional events for our retail partners. This involved building relationships with the sales directors/divisional directors and regional managers from key accounts. 

In my role I present back to the senior team at Dyson monthly and the senior teams in our various channels weekly. I have been praised on my ability to engage at any level.

Experience