glowfair sponsorship package digital

GLOWFAIRFESTIVAL.CA

MUSIC + LIGHT + ART

One of Ottawa’s newest and fastest growing tourist-attracting festivals, Glowfair (June 17-18, 2016) is a two-day, ten-block urban celebration that transforms Bank Street into a glowing wonderland of neon light, innovative animations and music that spills from day to night across two stages.

Our foot traffic growth since Glowfair’s inception in the summer of 2014 has been exceptional. Designed to celebrate Bank Street’s unique cultural position in Ottawa, our reach has since extended far beyond the confines of the downtown core. Together with support from Celebrate Ontario, we are now attracting visitors from Kingston, Gatineau, Montreal and Toronto.

What’s more, our analytics indicate that the typical Glowfair demographic is the most desirable of all: young, dynamic, educated and brand-focused experience-seekers.

By becoming a Glowfair sponsor you will have a unique opportunity to build brand recognition and uptake amongst tourists and key local demographics while creating memorable marketing experiences.

We look forward to working with you.

Glowfair is energy and lights.

Glowfair is music and magic.

Glowfair is Ottawa like you Have never experienced it.

Media Exposure

• Glowfair’s highly visual presence in the city core translates into exceptional media exposure, through TV, print and radio, as well as digital channels.

• Your brand will be included in all relevant marketing and media outreach resources and at media events.

Desirable Demographics

• More than 45 000 people attended Glowfair in 2015. This represents a 50 per cent increase over 2014.

• Our projections indicate continued expansion with the 2016 edition. • Given the demographic profile, your brand will have immersive

and immediate access to the desirable millennial and millennially-aligned consumers, as well as young families, the LGBTQ community and a widely diversified cultural mix.

Brand Awareness

• From street banners and flags to our website and press materials, our marketing team will collaborate with your brand to create exposure and brand adoption opportunities in the lead up to and during the festival.

• Our sponsors are promoted regularly across all digital channels and through our online presence.

Community Involvement and Giving Back

• As a community and tourism-based festival, Glowfair offers sponsors a unique opportunity to integrate messages at the grassroots.

• Analytics indicate that in addition to a large millennial and millennially-aligned sector, Glowfair also attracts significant representation across all cultural communities.

What is in it for you?

TESTIMONIALS

“The festival is wonderful. I can't wait to see it grow in the coming years.”

“Best thing on Bank Street yet!”

“Had a blast at Glowfair this year! Can't wait for the next one!”

“Downtown Bank was the place to be this weekend at Glowfair.”

“Such a great night - The New Deal totally nailed it! Thanks for putting on such an entertaining

festival!”

“From tomorrow afternoon to Sunday morning, I'll be parking myself at Glowfair... the hippest,

most happening free street festival in Ottawa.”

“I had so much fun this year! I love that Ottawa has this event!”

“Had a great time, came on Friday night and then changed plans to come for Saturday!”

GLOWFAIR STATS

November 24th 2015

Christine Leadman Executive Director Bank Street BIA 176 Gloucester St. Ottawa, ON K2P 0A6

Dear Christine Leadman,

On behalf of Members of Ottawa City Council, it is my distinct pleasure to offer my fullest moral support to the Bank Street BIA for the upcoming organization of Glowfair 2016 in the heart of Canada’s capital.

This innovative two-day festival offers family members and persons of all ages marvellous hands-on and interactive opportunities to engage with street artists in a colourful display of lights, creativity, and a diversity of entertaining music shows.

Glowfair is also an ideal forum to showcase the wide variety of specialty services and tantalizing cuisine, which Bank Street BIA member businesses have to offer in the downtown core.

Glowfair 2015 drew crowds from as far as Montréal and Upper New York State. It proved to be an important economic generator for the Bank Street BIA and the city, attracting some 45,000 visitors, as well as serving as a centre stage to put the spotlight on the wide array of local artistic talent.

As Head of Council, I look forward to the Bank Street BIA capitalizing on the success of Glowfair 2015 to achieve a new attendance record in 2016.

Sincerely,

Le 24 novembre 2015

Madame Christine Leadman Directrice générale ZAC de la rue Bank 176, rue Gloucester Ottawa (Ontario) K2P 0A6

Madame,

C’est avec grand plaisir que j’apporte, au nom des membres du Conseil municipal d’Ottawa, mon soutien moral absolu à la ZAC de la rue Bank qui va prochainement organiser le festival Glowfair de 2016 en plein cœur de la capitale du Canada.

Ce festival novateur de deux jours donne aux familles et aux personnes de tous âges des occasions merveilleuses d’interagir directement avec des artistes de rue, dans un décor lumineux multicolore où la créativité est à l’œuvre ou au cours de spectacles musicaux divertissants.

Glowfair constitue également le cadre idéal pour mettre en vitrine la vaste gamme de services spécialisés et de cuisines gourmandes que les entreprises membres de la ZAC de la rue Bank proposent au centre-ville.

Le festival Glowfair de 2015 a attiré des foules, venues même de Montréal et du nord-ouest de l’État de New York. En amenant quelque 45 000 visiteurs et en mettant en vedette des talents artistiques locaux en tous genres, il s’est révélé être un important générateur économique pour la ZAC de la rue Bank et pour toute la ville d’ailleurs.

En tant que chef du Conseil, je ne doute pas que la ZAC de la rue Bank mettra à profit le succès obtenu par le festival Glowfair de 2015 et connaîtra un nouveau record d’affluence lors du festival de 2016.

Recevez, Madame, mes salutations les meilleures.

Jim Watson

Mayor/Maire City of Ottawa/Ville d’Ottawa

Ottawa2017.ca

The Bank Street BIA is the designated official “presenting sponsor” of Glowfair Festival.

Presenting…Glowfair, 2016! As the presenting sponsor, the Bank Street BIA throws the switch and brings Glowfair to life. From street banners and media buys to branding across all digital channels and street-level presence, our presenting sponsor is inextricably tied to the Glowfair brand.

PRESENTING

SPONSORSHIP OPPORTUNITIES

$150K

Plus you’ll get:

• Mentioned as “presenting sponsor” on all Glowfair collateral• Logo on Bank Street banners (four weeks prior and during festival)• Logo on entrance podiums to festival • Logo in Snider Plaza Glow Zone• Logo in all media (print and digital)• Logo on theme block street sign • Signage at Main Stage entrance, Glow Zone, and DJ stage• Logo placement in program guide • Promotion on Glowfair social media • Acknowledgement on Glowfair website • Volunteer t-shirt logo placement• Vendor booth/information booth along festival strip• Mention in on air promotions via media sponsor and TV appearances• Sponsor recognition at press conference, signage and press kits

Get your Glow on! One of the most prominent sponsorship levels, Glow delivers what its name

promises: excellent exposure prior to and during the festival through street banners, print ads, online festival

promotions, and digital media.

GLOW$20K


Plus you’ll get:

• Bank Street banners (four weeks prior and during festival)• Logo on entrance podiums to festival • Logo in Snider Plaza Glow Zone• Logo in all media (print and digital)• Logo placement in program guide • Promotion on Glowfair social media • Acknowledgement on Glowfair website • Volunteer t-shirt logo placement• Vendor booth/information booth along festival strip• Mention in on air promotions via media sponsor and TV appearances• Sponsor recognition at press conference, signage and press kits

Does your brand stand apart from the crowd? Our Luminous level sponsors do, through a cost effective, well-rounded option for dynamic and interactive sponsorship.

LUMINOUS


$10K

Plus you’ll get:

• Bank Street banners (four weeks prior and during festival)• Logo on entrance podiums to festival • Logo in Snider Plaza Glow Zone• Logo placement in program guide • Promotion on Glowfair social media • Acknowledgement on Glowfair website • Vendor booth/information booth along festival strip• Sponsor recognition at press conference, signage and press kits


Glowfair is all about light, music and art. As such, our stage sponsors have a unique opportunity to dazzle

music lovers during live concerts and popular DJ performances.

Due to huge demand for the Silent Disco, this year it will be hosted at the main stage area from midnight to 2am.

What does that mean? Our Main Stage sponsor will have an extended opportunity to live on in the minds of our

fans.

Both Main Stage and DJ Stage sponsors also get some added perks, including VIP passes, logo placements in

brochures, print ads, and digital channels.

MAIN STAGE$20K

DJ STAGE$15K

Plus you’ll get:

• Logo in Snider Plaza Glow Zone• Signage at main stage entrance, Glow Zone and DJ stage• Logo placement in program guide• Promotion on Glowfair social media • Acknowledgement on Glowfair website • Mention in on air promotions via media sponsor and TV appearances• Sponsor recognition at press conference, signage and press kits


Every block has a theme and every theme is backed up by one of our sponsors. A hip and dynamic street-level opportunity to shine with festivalgoers and tourists, our theme block sponsors are integral to the immersive, interactive and immediate experience millennials all crave. Food, music, animations and prominent signage are all part of the package.

THEME BLOCK$5K

Plus you’ll get:

• Bank Street banners (four weeks prior and during festival)• Logo in Snider Plaza Glow Zone• Theme block street sign logo (both entrances)• Logo placement in program guide • Promotion on Glowfair social media• Acknowledgement on Glowfair website • Sponsor recognition at press conference, signage and press kits

Beverage sponsors will be in the midst of the action at both the DJ and Main Stages, where festivalgoers and music lovers will enjoy your brand. Influencers,

personalities, and celebrities will also be on hand in the VIP lounge, where our sponsors have a chance to mix

and mingle with Ottawa’s best!

WINE$20K


BEER$20K

Alcohol$20K

Plus you’ll get:

• Signage at main stage entrance, Glow Zone and DJ stage • Logo placement in program guide • Promotion on Glowfair social media • Acknowledgement on Glowfair website • Sampling tables• Sponsor recognition at press conference, signage and press kits

Are you an in-kind type of company? We have a sponsorship for you! We have unique opportunities for hotels, limousine services, banking institutions, stylists, florists, caterers, taxis, printers and vendors. Each of these in-kind sponsors will be unique to the festival and will be entitled to “the official (provided service) of Glowfair Festival.”

OfficialPartner


$1K +

Plus you’ll get: • Logo placement in program guide • Promotion on Glowfair social media• Acknowledgement on Glowfair website • Vendor booth/information booth along festival strip• Sponsor recognition at press conference, signage, swag bags and press kits

Bank Street GlowFair 2016 is based ona House of SAS Original Creation.

[email protected]

176 Gloucester Street - Suite 300Ottawa, OntarioK2P 0A6 Canada

Photos courtesy of finnsquare.com

glowfair sponsorship package digital

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