global village promotion guidelines
TRANSCRIPT
Promotional Guideby Jason Bholanauth | MCVP Marketing Communications 1415 | AIESEC Mauritirius
AIESEC GLOBAL VILLAGE
Global Village is the annual event of AIESEC Mauritius regrouping several countries with the aim to showcase the world diversity and culture.
Global Village is closely related to AIESEC's vision of Peace and fulfilment of humankind’s potential, as it encourages social sustainability, world awareness, and cultural understanding.
ItIt revives the general concept of the world being a ‘global village’ and inspires people to understand and appreciate the uniqueness and differ-ence of each other which further contributes to peace.
THE LOGO
The logo was created several terms ago and has been used for many Global Village now. The logo represents the brand of AIESEC Mauritius Global Village.
- It should be used in all AIESEC Mauritius Global Village materials.- It should not be distort. - You can associate the Global Village Logo to a Theme. - Design should not go against AIESEC Values.
by Jason Bholanauth | MCVP Marketing Communications 1415 | AIESEC Mauritirius
GoalYour GOAL represents - # of People reached by promotion.- # of Targeted Sponsors. - # Media Appearance- # Promotional Materials created. - # GV Attendees. - # Countries represented.- # Countries represented.
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You need to have realistic figures after considering your time delay before Global Village happening.
Also, bear in mind that the Goals Also, bear in mind that the Goals represents how you will define your success rate of the event.
Your CHANNEL represents -# Number of Media Support.- # Promotion materials present on different platforms. - # Number of platforms used.
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Do consider theseDo consider these
- To go on Radio or Television. - To ensure that the Facebook page of the event in up and running. - Try to have a registration form where you will collect information from the public to then send your promotional materials. - Ensure that the materials are posted - Ensure that the materials are posted daily.
Your TARGET represents - Your target audience.
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Usually people coming to Global Village are defined as
60 % -60 % - Youth population (Students from College and University)15% AIESECers & Interns.15 % Working population. 5% Tourists5% Pass-by attendees.
Your MESSAGE represents - What you will tell in your promotional materials. - The Theme you will use.- The message to be sent in mail promo-tion.
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The message should be concise and clear to the public. Try to use hashtags to track your posts. The message should not go against AIESEC Values.
Channel Target Message
THE PROMOTION GUIDE | MARKETING FLOWby Jason Bholanauth | MCVP Marketing Communications 1415 | AIESEC Mauritirius
THE PROMOTION GUIDE | THE CUSTOMER FLOWThe customer Flow represents the journey of the customer from the moment he/she sees the event’s promotional materials to coming to the event
The customer sees the materials on social platforms. Two results can happen - 1) The customer ignores the event.2) The customer find interest in it.
To consider: DoDo consider to create an event sign up for you to get a database of contact details to promote the event.
by Jason Bholanauth | MCVP Marketing Communications 1415 | AIESEC Mauritirius
1 I see the thepromotional materials
The customer searches for more information about the event. It is very important for you to have high and precise informative com-munication about the event.
Make sure that the customer finds the information very easily.
2 I enquire about theevent
The customer goes to the event and participate in our activities. The role of Communication respon-sible here is to ensure that he/she captures the experience of the customer.
3 I go to the event
The customer gets in touch with AIESEC via Facebook Page and other social platforms.
Very important to send a Thank You message to people who attended the event and invite them to follow our activities.
4 I get in touch with AIESEC
If you have any questions, do contact
Bholanauth JasonDirector of Communication and Marketing
AIESEC Mauritius