https://twitter.com/CounterPointTRhttp://report.counterpointresearch.comThis report should be read to conjunction with Market Monitor reports

available on our Research portal (requires subscription). Follow us on Twitter@Counterpoint TR

• Global feature phone shipments grew 7% annually reaching 480 million units in CY 2018.

• India witnessed maximum shipment with 187 million units and growing 11% annually in CY18.

• Except for MEA and Asia Pacific, feature phone declined in all other regions.

• Jio with its 4G feature phone led the market during the year with 15% market share.

Feature Phone Market Summary

Global Feature PhoneShipments Market Share 2018

• Global smartphone shipments declined 4% annually in CY2018. Emerging markets growth could not offset the decline in developed markets.

• Chinese Players HOVX (Huawei, OPPO, vivo, Xiaomi) continue to defy market decline ending the year with positive growth.

• Top 10 OEMs contribute almost 77% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.

• Samsung led the smartphone market by volume while Nokia HMD, Huawei and Tecno were among the fastest growing brands during the quarter.

• Apple iPhone shipments declined 4% during the CY18 but overall 2018 revenues for iPhone grew 6%.

Smartphone Market Summary

Global SmartphoneShipments Market Share

19%

14%

14%

8%

8%

7%

3%

Samsung

Apple

Huawei

Xiaomi

Oppo

vivo

LG

Others 27%

• Huawei includes Honor

2018

15%

14%

13%

7%

6%

3%

2%

Jio

iTel

HMD

Samsung

Tecno

Lava

Symphony

Others 40%

• Huawei includes Honor• Lenovo includes Motorola

25%

Samsung

11%

Huawei

9%

Tecno

7%

iTel

5%

AppleMEA

36%

Samsung

13%

Motorola

12%

Huawei

6%

LG

4%

AppleLATAM

30%

Huawei

21%

Apple

20%

Huawei*

4%

Xiaomi

2%

AlcatelEurope

North America

41%

Apple

25%

Samsung

14%

LG

6%

Lenovo

4%

Alcatel

16%

Huawei

15%

Oppo

13%

Xiaomi

13%

vivo

11%

SamsungAsia

Regional Smartphone Market Share

• Huawei includes Honor• Lenovo includes Motorola

27%

iTel

18%

Tecno

15%

HMD

3%

Samsung

2%

XTigi MEA

26%

HMD

8%

Alcatel

6%

Bright&Quick

5%

Doro

4%

Philips Europe

10%

Alcatel

9%

BLU

8%

Multilaser

6%

Positivo

5%

Senwa LATAM

North America

38%

Alcatel

21%

LG

12%

HMD

7%

BLU

5%

Doro

Rest of Asia

23%

HMD

9%

Symphony

9%

iTel

3%

Qmobile

3%

Cherry

38%

Jio

13%

Samsung

8%

iTel

7%

HMD

7%

Lava India

Regional Feature Phone Market Share