global market research report :hong kong beer market insights 2013

Report: Hong Kong Beer Market Insights 2013

Category: Food and Beverage

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• Publish date: Jul 10, 2013

• Number of slides: 85

• Geographic coverage: Hong Kong

• Available format: PDF, CD, Hardcopy

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Report Details








• The dominating trend of consumers having a strong preference for

cold and transparent beer in Hong Kong is expected to continue in

the future

• Metal and glass are the only two pack materials available in Hong

Kong

• Although glass experienced higher growth in 2012, the metal keg

format is expected to grow faster in 2013 due to the popularity of

draught beer

• On- and off-premise split has changed very little in 2012, with

consumers maintaining similar consumption habits to 2011

Report Insights








• Carlsberg remained strong in the market and grew very steadily

during 2012

• The top three leading brands, Blue Girl, San Miguel and Skol,

retained a strong presence in the market

• Although San Miguel experienced a drop in sales of its own brand, it

acquired the distribution rights of many international brands and

maintained its overall market position

• A levy on glass bottle suppliers is being considered by the

government, which, if imposed the cost of beer will likely increase,

negatively impacting sales

Report Insights (Continued)








• Strong demand for leading and niche brands drove beer imports to

increase in 2012

• Sales have become somewhat restricted by cost pressures, such as

operations, rent and labour, which are steadily pushing prices

upwards

Report Insights (Continued)








• Structure of the Hong Kong Beer industry

• Market segmentation

• Distribution channel data

• Brewer profiles for major brewers

• Data and analysis of the performance of both domestic and imported

brands and reports on new product activity in 2012

• Analysis of the industry structure, reports on company volumes and

contains brewer profiles for major brewers

Report Coverage








• Gain a thorough understanding of the dynamics and structure of the

Hong Kong Beer industry

• Enable historical and current trend analysis with the help of data

including volumes from 2008 to 2012, plus forecasts for 2013

• Track new product activity in 2012

Report Benefits








Table of Contents

• Market Context

• Market Background Briefing

• Market Update

• Brewer Profiles








Table of Figures and Tables

Figures: • Beer Leading Brewers/Importers, 2012

• Beer Consumption by Pack Material/Type, 2012

• Beer Distribution by Channel, 2012

• Beer Consumption by Price Segment, 2012

Tables: • Hong Kong Population Size and Growth, 1991-2015F

• Asia Population Size and Growth, 2002-2013F

• Hong Kong Economic Indicators, 2004-2014F

• Taxation Base

• Historical Excise Rates of Beer

• Legal Controls on Beer

• Tax Burden on Beer @ 5% Abv, 2012








Table of Figures and Tables (Continued)

• Leading Retail Groups for Beer 2008-2012 (number of outlets)

• Beer Key Facts

• Top 10 Beer Brands - Volume, 2010-2012

• Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012

• Licensed Brand Owners and Licensees

• Beer Market Valuation (Local Currency), 2011-2013F

• Trade Margin Build-Up Model

• Selected Consumer Beer Prices: Off-Premise, 2011-2013

• Selected Consumer Beer Prices: On-Premise, 2011-2013

• Commercial Beverage Consumption - Litres Per Capita, 2002-2013F

• Commercial Beverage Consumption - Per Capita % Share, 2002-2013F

• Commercial Beverage Consumption - Per Capita Growth, 2003-2013F

• Commercial Beverage Consumption - Million Liters, 2002-2013F

• Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F









• Beer Production/Trade/Consumption, 2002-2013F

• Beer Production/Trade/Consumption - Growth, 2002-2013F

• Consumption of FABs and Cider, 2002-2013F

• Beer Foreign Trade By Country (Imports), 2009-2013F

• Beer Foreign Trade By Country (Exports), 2009-2013F

• Beer Market Valuation (Local Currency), 2011-2013F

• Beer Consumption by Local Definition, 2009-2013F

• Beer Consumption by Standard Price Segmentation, 2009-2013F

• Beer Consumption by Alcoholic Strength, 2009-2013F

• Beer Consumption by Type, 2009-2013F

• Beer Consumption by Geographic Scope, 2009-2013F

• Beer All Trademarks, 2008-2012

• Beer Brands by Local Definition, 2008-2012

• Beer Brands by Standard Price Segment, 2008-2012









• Beer Brands by Alcoholic Strength, 2008-2012

• Beer Brands by Type, 2008-2012

• Imported Brands by Origin, 2008-2012

• Beer Licensed Brands, 2010-2012

• Beer Trademark Owners, 2008-2012

• Beer Local Operators, 2008-2012

• Beer leading Brewers/Importers, 2008-2012

• Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2009-2013F

• Beer Distribution: On vs Off Premise, 2009-2013F

• Breweries Capacity (000s HL)

• San Miguel Full Brand List

• San Miguel Brewery Hong Kong Brand Volumes 2008-2012

• Jebsen Full Brand List

• Jebsen and Co Ltd Brand Volumes 2008-2012









• Carlsberg Full Brand List

• Carlsberg Brewery Hong Kong Brand Volumes 2008-2012

• Hong Kong Beer Company Full Brand List

• HK SAR Brewery Brand Volumes 2008-2012

• Kingway Full Brand List

• Kingway Brewery Holdings Limited Brand Volumes 2008-2012

• Tsingtao Full Brand List

• Tsingtao HK Ltd Brand Volumes 2008-2012

• Telford Full Brand List

• Telford International Brand Volumes 2008-2012

• Heineken Full Brand List

• Heineken Hong Kong Brand Volumes 2008-2012

• Yanjing Full Brand List

• Yanjing HK Ltd Brand Volumes 2008-2012








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global market research report :hong kong beer market insights 2013

Documents

hong kong beer market

report insights report

beer distribution

beer consumption

cost of beer

report benefits report

transparent beer

beer imports