global leadership india can do it telecom r.sai santosh
TRANSCRIPT
• Telecom – Historical Development & Industry Overview
• India’s connection to Global Telecom Leadership
• Mobile leading Telecom growth in India
• India Telecom poised for Global Leadership – Why India can do it
• Reliance’s contribution to Indian Telecom’s Global leadership
Index
• Telecom is considered a basic infrastructure industry, critical for and integral to a country’s growth
• Various studies by World Bank & LBS suggest that increase in Teledensity leads to rapid growth in country’s GDP
(US $1 investment in telecom leads to US$ 6 increase in GDP)
Telecom Industry Overview
Important Developments in Telecommunications
1844 First telegraph message (between D.C. and Baltimore)
1876 Bell patents the telephone; first telephone message
1885 The Indian Telegraph Act
1895 Guglielmo Marconi sends first radio-telegraph message
1946 First Mobile Telephone Call
1982 First cellular telephone system
1994 National Telecom Policy (NTP 94) Announced by GoI
1995 Mobile/Cellular Telephony begins in India
1999 New National Telecom Policy Announced
2003 Unified License Regime. India 13th in global ranking by cellular base up from 18th rank during the previous year.
2005 Aug: India achieves 10% teledensity ahead of schedule. Target 250 Mn subs by 2007
India’s connection to Global Telecom Leadership
JC Bose is credited with simultaneous invention of Telegraph, independent of Marconi of Italy
World’s 1st sea cable for telegraph messages was between India & England (Calcutta to London)
Among top-5 private Indian companies with over Rs. 1 Lakh Cr. Market Cap, two are telecom operators. Both are also among top-6 Asian Telecom operators
Mobile leading Telecom growth in India
Mobile exceeded Fixed Line base in FY 04-05.
Mobile v/s Fixed Line Subs Base (Mn)
49.5
33.7
89.6
46.2
42.852.2
0
20
40
60
80
100
Mar 04 Mar 05 Mar 06
Fixed Line Mobile
India – The mobile juggernaut rolls
17.5 20 28
60
0.03 0.22 0.8 1.1 1.6 3.1 5.510.5
28
48
76
136
0
20
40
60
80
100
120
140
160
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Mill
ions
Net Ads Cum Subs
RCL – Soft launch on 28th Dec 02 and
Commercial launch on May 1 2003
•Indian Mobile growth on a J curve•Reliance’s entry stimulates mobile market growth.•Subscriber numbers grown over 12 times in last 4 years.
Indian mobile market at an inflection point
Why India Can achieve Global Leadership in Telecom
• Size of New Subscriber Market• Innovation in Service Offerings• SMS Usage Leadership• Well structured Regulatory environment• Trained Technical & Managerial Manpower• At Forefront in adopting new technology• Operational efficiency to maintain profitablility• Government’s effort to reduce Digital Divide
• Half a billion consuming class by 2007.
• A historical 5-6 year lag vs. China - Current base to grow to 250mn by 2008
• Expected to add 6-7 million subs per month consistently.
20%16%0.3%China
2.9%1.2%-India
20%19%1.6%World
200320021995
• An underserved market.
Current teledensity at only 18%
India – an Underserved Market & Potent Mix for explosive Telecom Growth
India – an Underserved Market & Potent Mix for explosive Telecom Growth
• Population : 1 billion (largest Democracy, 2nd most populous country)
• Urban pop : 300 million in 5000+ towns
• Rural pop : 700 million in 0.6 million villages
• GDP : $3 trillion (4th largest economy in PPP terms)
• Telephony : 190 million (top 5 in world)
Indian Telecom – Net Adds Leader;Poised for phenomenal growth
43
85
145
207
279
335
388
0.03 0.22 0.8 1.1 1.6 3.1 5.5 10.528
4876
136
13.224
0
50
100
150
200
250
300
350
400
450
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 Yr 11 Yr 12 Yr 13 Yr 14 Yr 15 Yr 16 Yr 17 Yr 18
Mill
ions
China India
• India’s Historical 5-6 year lag to China• China, after peaking at 6 Mn, has come down to 5 Mn net adds pm• India has already overtaken China and reached nearly 7 Mn net adds pm• India destined to close the gap with China subs base
Emerging Customer Segments
• Mobile as Utility Tool leading to Emergence of newer customer segments, contributing to phenomenal growth:
– Students– Housewives– Small Business Owners– Skilled Labour (ABCD category)
– Quick connection for New Homes / Offices / Shops
Drivers of Growth
Drop in the handset prices … lowering the entry barrier… Lowering Tariffs… Increasing affordability
Low Entry Barrier
Government Policies
Unified licence provides unprecedented flexibility to operators in optimising costs and services by leveraging technology and economies of scale
Introduction of calling party pays (CPP) regime
Changing demographics
44% population < 19 years; 75% literate Working population to grow from 485 mn to 615 mn
by 2010 21 mn professionals and 90 mn graduates/ post
graduates by 2010 500 mn consuming class by 2007
Innovation in Service Offerings
• 1st Prepaid in GSM & CDMA was launched in India along with simultaneous launch in one more country
• Innovative tariffs & service bundling – unparalleled in world
• Innovative Value Added Services & Useful Applications
LOW PER CAPITA INCOME & LIMITED CREDIT UNIVERSE LED TO SERVICE INNOVATIONS
• India is the leading SMS user, followed probably by Philippines
• In North America, SMS is becoming popular only recently.
• Many sms-based VAS offerings
• Least intrusive, tele-voting, information, contests, etc.
SMS Usage Leadership
TEXTING IS FIRST NON-VOICE APPLICATIONPREPARING THE USERS FOR NEWER PPLICATIONS
• India has one of the best structured Regulatory Environment – DoT, TRAI, TDSAT
• India has moved from over-regulated to light-touch environment
• Smooth migration from 2 operator to 4 operator to 6 operator scenario is Exemplary.
Well structured Regulatory environment
• India quickly adopted CDMA – 1X directly in 2003, while many countries moved up gradually from lower versions .
• Earlier, India commenced cellular services with GSM Digital Service whereas other countries began with Analog Technologies
At Forefront in adopting new technology
LATEST TECHNOLOGY ADOPTION HELPED AND CREATEDA LARGE TECHNICAL MANPOWER BASE – ENVY OF WORLD
• Substantial talent pool of Technical & Managerial manpower.
• Sales / Marketing Professionals needed to be innovative for economy – conscious segments.
• Above two, created a cohesive & integrated Indian Telecom Management Philosophy.
• Notwithstanding equity-structure, Indian Telcos run by Indians
• By contrast, Indians are running 2 top global Telecom companies – Vodafone (UK); Orange (France)
Technical & Managerial Knowhow – Uniquely Indian
THE BOTTOM OF PYRAMID – UNIQUE STRENGTH
• Inspite of running at lowest tarrifs per minute, Indian telecom cos continue to run profitable operations with increasing EBITDA margins
• Using scale benefits to achieve cost & operational efficiency for higher profitability
• Indian cost-structures & ingenuity has led to best-in-world efficiencies
Operational efficiency to maintain profitablility
INDIAN BUSINESS MODEL IS ADAPTABLE IN MOST COUNTRIES
• Govt. of India &Regulatory bodies are making efforts that Telephony does not remain an urban phenomenon
• USO Scheme for offering Rural telephony, has helped to increase roll-out of rural telephony services by operators
• Reliancce has simultaneously focussed on both Voice & Data services in rural/ semi-urban areas
• Usage of modern communication by fisher-folk, farmers & small traders is catching up
Rural Communications
NATION IS COMMITTED TO ELIMINATE DIGITAL DIVIDE
Mobile Market Composition: (Pre – Reliance Entry)
Limited Coverage
• 29 states
• 4 licensees per state. Some operational since 10 years
• No pan India integrated & convergent player
• Mobile services limited to top 500 towns & high-income individuals
Limited Features & High Cost
• 2G networks. Only voice & SMS. Limited data & No video
• High entry cost & call charges
• Receiving party pays for incoming calls
• Sub-standard Customer Service offered to subscribers
Low Mobile Penetration: at 1.2% compared to China at 16% in 2002
Essentially under-served market
Mobile Market - Changing Scenario (Post – Reliance Entry)
RCL’s launch did the following to transform the Indian Mobile Market:
Increased Network Coverage to even smaller towns & villages
Reduce Entry Costs: (The legendary Rs. 501 Monsoon Hungama Scheme)
Reduce Tariffs & affordability of mobile/telecom service (STD Call @ Post Card rate
- 40p/min!)
Enhance Customer Service to subscribers
Taking mobility to the masses
FreeFreeRs 750/ monthRs 16.8/ minMin cost of Data services like news,
games on mobile etc
Rs 1500Rs 501* /
Rs 5000> Rs 5000> Rs 20,000Entry cost for going mobile
50p/msg
Rs 3/ min
Rs 0.40/min
Rs18/min
2003
Rs 6/minRs. 24 / minRs. 60 / minILD
Rs. 4/ msg
Rs. 30 / min
1995
1 p/ msgRs. 2 / msgSMS cost
Re 1/min
Rs. 0.40/ minRs. 9.60 / min
STD rates
( Mumbai – Delhi Call Cost)
20062002Parameter
* Balance over 36 months
Reliance led a dramatic drop in tariffs making mobile phones an affordable mass product.