global internal communications audit report
TRANSCRIPT
Global Internal Communications Audit Report
Prepared by;Josephus AYOOLA.
For,Global Internal Communications Team.
Executive Summary
This is an examination of the internal communication process in AIESEC. Media and messages are the key issues. Questions asked and answered are: How is information transmitted and received? What content is most important? How well informed are the different communities at AIESEC? What could be done to improve communication?
MethodologyA quality survey was conducted to during the 4th quarter of year 2013 to asses the major channels for global internal communications. Most responses were focused on the social media groups and the global newsletter.
Total No of AIESECers
Survey Result collected
Total No of Regions Average no of clicks on Global
NewsletterOver 80,000 210 ~ 0.3% 6 regions ~ 35
response per region~ 6,000 clicks per
issue. With 19% from WENA.* Please note that the clicks on global newsletter is tracked using images/ links on bitly.com and also survey
responses.
Findings and Recommendations How is information transmitted and received?
Total 210Facebook 117Podio 23Email 142Myaiesec.net 143Learn.aiesec.org 4Opportunity Portal 9Global website 20I get my updates through National level 43
RECOMMENDATIONS:
• Response rate shows that most people get information through myaiesec.net, e-mail and national level which are majorly from the Global Newsletter Issues.
• Ensuring optimum and timely delivery of every issue of the global newsletter should of high priority by every individual involved.
• Facebook is the most used social media community to receive information, so we should also focus on driving engaging contents and conversations to grow the usage. This help increase our customer centricity.
Social Media Communities Analysis
Global Facebook group has about 75,739 members. Major content in the group are Exchange opportunities promotions, Promotion of external opportunities and applications promotions. From the Internal comms, major content shared are global updates and post from AI team.
Due to changes in the AIESEC experience and also engagement initiatives from the Global Internal Comms team; two Specialized and controlled Facebook group was created:
1. Global TMP Group: With approximately 924 members. The focus of this group is to share global updates and opportunities for individuals taking the TMP experience and also drive conversations specified for them.
2. Global TLP Group: With approximately 1,172 members. Focused more on team leaders to drive conversations around their TLP experience and also share opportunities and updates specified for team leaders.
How we could Improve ? From survey response rate about 61% response just check the Facebook groups once in a while
or sometimes. So to improve on the usage and engagement, we should develop contents that can better engage the members of the groups. The Internal Communications team came up with the “LEADERSHIP THURSDAY” initiative to better engage and drive conversations.
Also as regards the Global Newsletter, the Leadership stories have helped grown clicks and reads. We need to work on making the release efficient and timely.
For clarifications, Mail: [email protected]