global giving project leader manual 9.30

8/8/2019 Global Giving Project Leader Manual 9.30

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2010

A resource for current

GlobalGiving partner

organizations to answerfrequently asked questions

about GlobalGivings benefits

and policies.

New Project Leader Manual


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Table of Contents

The following manual aims to provide GlobalGiving partner organizations with

answers to frequently asked questions about GlobalGivings numerous benefits,its compliance policies, Project Entry system, and much more!

1.Tips for Fundraising on GlobalGiving ...................... 3

So, you made it through the application process, now what?

2. Projects ................................................................................. 5

Frequently asked questions about projects.

3. How to Improve Project Visibility ............................ 9

Attract more donors by improving your project's visibility.

4. Project Reports ............................................................... 11

5. Navigating Project Entry (PE).................................... 12

Use step-by-step guides to post projects, reports, etc.

6. GlobalGiving Compliance Policies .......................... 16

Learn more about reporting and due diligence requirements.

7. Due Diligence Renewal................................................ 17

Learn about the two year due diligence renewal process.

8. GlobalGiving Terms and Conditions...................... 18

9. Anti-Terror Certificate ................................................. 19

10. Non-Discrimination Policy....................................... 20

11. Disbursements and Donor Reports..................... 20

12. Explaining GlobalGivings 15% Fee ...................... 21

13. GlobalGiving Corporate Partnerships ................ 23

14. Benefits of GlobalGivings Platform.................... 24


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1. Tips for Fundraising on GlobalGivingCongratulations! You have completed GlobalGivings rigorous application process

and were excited to welcome you the GlobalGiving community. So, whats next?What can your organization do to build and expand its online fundraising through

GlobalGiving? Here are a few suggestions to get you started:

Develop a long-term fundraising strategy. Make GlobalGiving a part of youroverall fundraising strategy. Set realistic goals for how much you would like to

raise, how many new donors you would like to attract, and the volume of

donations you would like to receive. Then, create a plan for achieving those

objectives!

Use your GlobalGiving widget to add the GiveNow button to your organizations website or

blog. Make it easy for your donors to give to your

organization through your website using

GlobalGivings widget. You can find the code for

your project widget on your project page by

clicking on the link Put a widget or give now

button on your website or blog at the bottom

right hand corner of your project page.

Promote your project page. Use Facebook,Twitter, and other social media tools to actively

promote your project page. Include the link in

your newsletters and at the bottom of your signature. Make sure that every

message you send makes it easy for your donors to donate to you through

GlobalGiving.

Participate in GlobalGiving campaigns. Take advantage of GlobalGivingsfundraising campaignsmatching days, photo competitions, etc. to reach

out to your donors and create a sense of urgency. Keep an eye out for

campaign announcements in the project leader newsletter and on the Tools &

Training Blog (http://tools.blog.globalgiving.org/).


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Thank your donors! Send personalized emails from the Donation Manager inthe project entry system (PE). Just waive your cursor over the donors email

address and youll see the option Send a Thank You.

Keep your donors engaged. Send frequent project reports, encourage donorsto follow you on Facebook and Twitter, and keep them updated about your

organization. Dont just ask your supporters for money, keep them excited

about the work that your organization is doing!

Encourage your donors to make recurring donations. Did you know that yourdonors can set up an automatic donation to your project every month? Its aneasy way for them to frequently give to your project. Remember to tell donors

about this option in your thank you emails! Learn more about recurring

donation options: http://www.globalgiving.org/faq/recurring.html.

Tell your donors about GlobalGivings tribute cards, gift cards, donorregistries, and fundraisers. Encourage your donors to make a donation in

honor of a friend or family member for holidays, birthdays, and special

occasions! Check out GlobalGivings donor tools here:

http://www.globalgiving.org/givingtools/.

Extend your network by hosting volunteers. GlobalGiving partners withnumerous volunteer organizations to help connect your organization with

volunteers. Use this online form to complete a volunteer request:

https://surveyglobalgiving.wufoo.com/forms/volunteer-request/.


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Check out the Tools & Training Blog! We want to provide your organizationwith up-to-date information about online fundraising, GlobalGiving campaigns,

and external opportunities. Visit the Tools & Training Blog

(http://tools.blog.globalgiving.org/) to read past posts and subscribe to receive

email updates.

___________________________

2. ProjectsOrganizations that have succeeded in the Open Challenge or that have joined the

site through a sponsor are welcome to submit numerous projects through

GlobalGiving. Remember that organizations must post separate project reports

for every project on GlobalGivings site. There is no limit to how many projects

you can post; however GlobalGiving encourages you to post no more than five.

We also recommend that you wait until you are comfortable updating and

promoting your project and have begun to foster relationships with your donors

before posting several projects.

How do I post a new project?

For more information about how to post a new project, see section 5, Navigating

Project Entry (PE) or visit http://help.globalgiving.org/buckets/870/lessons/11707.

What makes a great project page?1. Make the project title clear, concise, and descriptive2. Tell donors how they can help3. Have a clear, concise summary of your project4. Make sure your project description is easy to understand5. Include a range of donation options, for example $20 to $250


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6. Post an achievable and reasonable funding goalFor more tips about posting a great project, check out

http://www.globalgiving.org/project-posting/.

Is there a limit to how much money I can request?

Yes, projects may not request more than $1 million on GlobalGiving's site.

However, any project budget larger than $100,000 will be asked to provide

extremely detailed budgetary information and will require approval from

GlobalGiving.

We highly recommend that you do not set large fundraising goals. We prefer that

projects request small budgets (e.g. $10,000 - $50,000). We have found that

donors respond to small, manageable funding goals. Also, it is to your advantage

to post a smaller budget. Twenty percent of your project's ranking is determined

by how close your project is to its fundraising goal. See section 3, How to Improve

Project Visibility, for more information about project ranking.

Can I change or add a project leader on my project

page?

You can easily change the project leader for each

project using the Project Leader drop down menu

under the People & Organization tab in the project

entry system (PE).

If you would like to add a new project leader, please

send an email to [email protected] the project leaders name,

email address, and title.

How long can projects remain on the website?

Projects can remain on globalgiving.org until they are fully funded as long as

project reports are submitted every three months and the necessary due

diligence documentation is resubmitted every two years. See section 6,GlobalGiving Compliance Policies, for more information.

Will my project be fully funded?

Numerous projects have been fully funded on GlobalGiving's site. However,

GlobalGiving does not guarantee that your project will be funded. GlobalGiving is


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a marketplace through whi

passionate. Therefore, it is i

the attention of potential d

networks and encourage yo

project. Learn more about ctools in section 1, Tips for F

What does it mean if my p

Your project will be labeled

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not meet the fundraising thresholds in

ched its funding goal.

e contact [email protected].

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ot been submitted in three months;

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id not meet the fundraising thresholds i

e contact [email protected].

or a funded or retired project?

eport for a funded or retired projec

(PE) here: http://www.globalgiving.org/

tivated, please contact projecthelp@glo

posting your project report.

oject is marked funded, can I reactiv

cases, projects are eligible to be reactiv

our project has reached the funding gohas reached its funding goal it will be m

. At this time we encourage you to pos

using the add a project option in the

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w to post a new project. In addition, w

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you send a project report to the donors of your completed project to thank

them for their contribution, tell them how their money was used, and let

them know about your new project!

2. If your organization did not meet the fundraising thresholds in an OpenChallenge: Unfortunately, your project is not eligible to be reactivated.However, you are eligible to post a new project and participate in another

GlobalGiving Open Challenge. For more information about the next Open

Challenge, email Manmeet Mehta at [email protected].

If my project is marked retired, can I reactive it?

In most cases, projects are eligible to be reactivated.

1. If your project has been deactivated because your organization has notsubmitted quarterly project reports: Your organization can reactive your

project by submitting a project report through the project entry system(PE). For more information about how to post a project report, please see

Navigating Project Entry (PE).

2. If your organization did not meet the fundraising thresholds in an OpenChallenge: Unfortunately, your project is not eligible to be reactivated.

However, you are eligible to post a new project and participate in another

GlobalGiving Open Challenge. For more information about the next Open

Challenge, email Manmeet Mehta at [email protected].

3. Your organization has not updated its due diligence documentation inmore than 2 years: Your organization is eligible to reactivate its project(s)

by completing the due diligence renewal process. See Due Diligence

Renewalto learn more about the renewal process.

For more information, please contact [email protected].

How do I deactivate my project?

If you are interested in deactivating your project, please send a short email with

your project ID number and the reason for the projects deactivation [email protected]. A member of the GlobalGiving team will mark your

project as retired or funded and follow up with you.

___________________________


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3. How to Improve Project Visibility

Here are some simple suggestions for improving your projects visibility on

GlobalGivings site and optimizing the likelihood of receiving donations.

3. 1 Improve your project ranking

Did you know that GlobalGiving ranks its projects? GlobalGiving uses its project

ranking system to determine the order in which projects are listed under each

project category (e.g. Health, Microfinance, etc.) and country on our site. For

example, if you have a health project in Africa, your project may be ranked third

in all projects in Africa but fifth under all health related projects. This ranking is

based on the following criteria:

40% the amount of time since your previous project report 20% the number of donors that your project has attracted 20% the amount of money your project has raised, relative to other

projects

20% how close is the project to being fully fundedYour ranking affects your visibility on the site, and, to an extent, the likelihood of

a donor donating to your project! So, become a high ranking project on

GlobalGivings site.

Post frequent project reports. GlobalGiving requires that projects post projectreports at least every 3 months. But, by posting more frequent project reports,

your organization can improve its visibility on the site.

Be an active fundraiser and encourage your supporters and donors to donateto your GlobalGiving project. By attracting more donors to your project, you

will improve your projects ranking.

Maintain small, manageable fundraising goals. 20% of your projects rank isdetermined by how close your project is to its fundraising goal. By keeping

small goals, such as $5,000, $7,000, or $10,000, and keeping up the fundraising

efforts, your project will continue to be highly ranked.


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3. 2 Have your project featured on the homepage

Every day GlobalGiving features high-ranking projects on its homepage that have

high-resolution photos!

Upload high-resolution photos. Upload a photo with dimensions of at least1,024 x 768 pixels. The larger the photo, the higher the resolution. Make sure

your photos are vibrant and engaging! This compels donors to click on the

picture and find out more about our project. Learn how to upload a photo

here: http://help.globalgiving.org/buckets/870/lessons/13645.

Find tips for posting great photos under the How to post a project guide:

http://www.globalgiving.org/project-posting/.

3.3. Post a project on GlobalGiving UK

Did you know that GlobalGiving has a UK site, www.globalgiving.co.uk? All

donations made through the GlobalGiving UK site by United Kingdom citizens are

eligible to receive a 28% match from the UK government! You too can benefit by

having your project posted on GlobalGiving UK.

Send an email to [email protected] let us know that you areinterested in having your project posted on GlobalGiving UK. Its that simple!

Once your project is posted on GlobalGiving UKs site, be sure to let yournetworks in the UK know that they can now have their donations matched

through the GlobalGiving UK site.

___________________________


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4. Project Reports

GlobalGiving requires that organizations post project reports for each of their

projects every three months to remain on the site. Those organizations that donot comply will be first warned and subsequently retired from the site.

GlobalGiving promises donors direct communication from project leaders so they

can see how their donations are making a difference. Project reports are critical

to establishing long-term relationships with donors on GlobalGivings platform.

For more information about how to post a project report see section 5,

Navigating Project Entry (PE), or visit

http://help.globalgiving.org/buckets/870/lessons/11826.

What should I include in my project report?

Provide donors with a brief summary of your activities since the last report. Tell a

story about a beneficiary or provide details about how many individuals have

been helped. Be sure to mention the specific project for which the report is being

written and be honest about what your organization has accomplished!

It is important to include photos in your project report. This helps donors see for

themselves how their money is having an impact.

How long should I make my project report?Project reports should be about two to three

paragraphs in length. Be concise and yet specific.

Donors like to get straight to the point about

how their money is having an impact!

Where does my project report go?

Once you submit your project report a member

of the GlobalGiving team will review it.

Approved project reports are then queued to besent out to the donors of that project for the

following day. Project reports are sent directly to

your donors via email. See example on the right.

In addition, project reports are posted on your

project page under the tab marked reports.


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5. Navigating Project Entry (PE)Login here: http://www.globalgiving.org/non-profits/

Add new projects and project reports from the PE dashboard


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View the donations that your organization has received in the donation manager

Edit your organization information by clicking on the name of your organization

under the organization manager


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Edit your email address, password, name and title by clicking on "my profile" in

the upper right hand corner of the website

5.1 How to Post a New Project

Step 1. Log in here: www.globalgiving.org/non-profits

Step 2. You will see your dashboard, which shows information about your

projects, project reports, organization, and donations.

Step 3. Click on the link that says "project manager"

Step 4. Click "add new project"

Step 5. Enter the title of your project and click "Add New Project"

For screen shots of each step, please visit:

http://help.globalgiving.org/buckets/870/lessons/11707

5. 2 How to Post a Project Report

Step 1. Log in here: www.globalgiving.org/non-profits


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Step 2. You will see your dashboard, which shows information about your

projects, project reports, organization, and donations.

Step 3. To post a project report, click the "add a report" button.

Step 4. Enter the title or subject of your report and click "create report.

Step 5. Enter the text of the Project Report, the Author Name, and the Author

Title. You can also change the Title or Subject of the Report.

Step 6. Scroll down to add Photos and Documents or links.

Step 7. When you're done, click "save as draft"

Step 8. You'll see a confirmation that the report has been saved.

Step 9. Once you're finished with the report, make sure you click "Submit for

Approval"

Step 10. You will see a confirmation that the report has been submitted.



5. 3 How to Upload a

Photo

Step 1. Log in here:

www.globalgiving.org/non-

profits

Step 2. You will see your

dashboard, which shows

information about your

projects, project reports,


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organization, and donations.

Step 3. Click on the project title for which you would like to add the photo.

Step 4. Click on Tab 4: "Photos & Documents."

Step 5. Add new photo.

If you would like to add photo as main photo click "Change" under "MainPhoto"

If you would like to add a photo in the photo gallery, click "Add Photo"Step 6. Click "Browse" to find the photo you want to upload.

Step 7. Don't forget to click "Validate and Submit for Approval" under Tab 5!



___________________________

6. GlobalGiving Compliance Policies

In order to remain active on GlobalGivings site, organizations must:

1. Submit project reports at least every three months (see Project Reports tolearn more); and

2. Renew their Due Diligence documents every two years (see Due DiligenceRenewalto learn more).

Organizations that do not comply with these policies will first be warned and then

retired from the site. Projects can be reactivated after project reports are

submitted or Due Diligence renewal has been approved.

GlobalGiving partner organizations are also expected to adhere to GlobalGivings

Non-Discrimination Policy, Anti-Terror Certificate, and Terms and Conditions,

each of which organizations must sign during the due diligence process.


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7. Du

As part of its compliance po

their due diligence documethe organizations activities

use of GlobalGivings funds.

Organizations must comple

raised on GlobalGivings sit

Your organization will recei

due diligence renewal proc

initially submitted due diligdocuments using an online

U.S. Registered 501(c)3

1. Non-Discrimination P2. Anti-Terror Certificat3. GlobalGiving Terms a4. List of Board and Seni5. IRS 501c3 Determina

Organizations Registered O

1. Due Diligence Affidav2. Non-Discrimination P3. Anti-Terror Certificat4. GlobalGiving Terms a5. Disbursement Form (6. Financial Statement f7. Projected Budget8. List of Board and Seni9. Certificate of Registra10.Organizational Docu

Constitution, By Laws

11.Program Documents

Diligence Renewal

licies, GlobalGiving requires that organiz

ts every two years. This allows GlobalGiconfirm the organizations legitimacy, a

e the renewal process to continue recei

.

e an email from GlobalGiving with instr

ss approximately two years after your o

nce. You will be asked to submit the follorm:

olicy

nd Conditions

or Staff Members

ion Letter (ONLY if it has been renewed

utside of the U.S.

it

olicy

nd Conditions

ONLY if it has changed)

or the Past Fiscal Year

or Staff Memberstion (ONLY if it has changed)

ent (One of the following:

, Articles of Incorporation)

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ations renew

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ctions on the

rganization

owing

recently)


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For more information about the due diligence renewal process, please contact

Manmeet Mehta at [email protected].

___________________________

8. GlobalGiving Terms and Conditions

1. Fees - There is no set-up fee or monthly fee to post your project onGlobalGiving.org. GlobalGiving retains a flat 15% fee from each donation

received online or by check to support organizations in their fundraising

efforts. The donor has the option of making a separate 15% donation to the

GlobalGiving so that 100% of the donation amount will be granted to your

charity.2. Disbursement - Approximately monthly, GlobalGiving will forward funds to

your organization. For international wire transfers, GlobalGiving does not

disburse less than $250. GlobalGiving will provide the amount to be

allocated to each project you have posted at GlobalGiving.org.

3. Use of Funds and Duration of Project on GlobalGiving.org - You committhat funds disbursed for projects will be used only for activities described

on the corresponding project page at GlobalGiving.org and any of its sister

sites. Projects that continue to receive donations, but have not reached

100% of total funds requested, will remain on GlobalGiving.org untilcompletely funded, and you may request that a project be deactivated at

any time. Projects receiving no donations after one year or failing to report

for two consecutive quarters will be marked as 'retired' and removed from

the site.

4. Multiple Projects - Once you have been approved, you may post multipleprojects to the website.

5. Copyright - GlobalGiving shares the copyright with you to the projectcontent and other media (pictures, video, etc.) uploaded to

GlobalGiving.org and will attribute content used to your organization.6. Use of Logo and Name - GlobalGiving may use your name and/or your logo

for display purposes on GlobalGiving.org and in marketing efforts designed

to obtain donors for your project. GlobalGiving will not use your name or

logo for other purposes without first obtaining your consent.


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7. Reporting - You agree to provide brief quarterly updates for each projectyou have posted on GlobalGiving.org. GlobalGiving will display updates on

your project page and will e-mail them to donors.

8. Donor Privacy - GlobalGiving will forward name and e-mail information foreach donor to your project that has chosen to allow GlobalGiving toforward this information. Address is not available. You commit to not

redistribute to any third party the donor information you receive from

GlobalGiving.

Notwithstanding the above, GlobalGiving retains the right to change these terms

and conditions and will notify signatory within 30 days of such changes. I have

read, understand, and agree to comply with the above GlobalGiving Community

Terms and Conditions.

___________________________

9. Anti-Terror Certificate

I certify that the organization named in this application is in compliance with all

statutes, Executive orders, and regulations restricting or prohibiting U.S. persons

from engaging in transactions and dealings with countries, entities, or individuals

subject to economic sanctions administered by the U.S. Department of theTreasury's Office of Foreign Assets Control. The organization named in this

application is aware that a list of countries subject to such sanctions, a list of

Specially Designated Nationals and Blocked Persons subject to such sanctions, and

overviews and guidelines for each such sanctions program can be found at

http://www.treas.gov/ofac. Should any change in circumstances pertaining to this

certification occur at any time, the organization will notify GlobalGiving

immediately.

___________________________


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10. Non-Discrimination Policy

ORGANIZATION does not discriminate in its recipients of services on the basis of a

person's race, political orientation, religion, gender, sexual orientation, age,

national origin, ethnicity, ancestry, marital status, veteran status, or mental or

physical disability or any other status prohibited by applicable law.

GlobalGiving will not support any program which requires exposure, adherence

to, or conversion to any religious doctrine in order to be a beneficiary of the

program.

To clarify, a direct service program run by a faith-based organization may be

eligible, provided that the program's beneficiaries are not encouraged or requiredto learn about, adhere to, or convert to that organization's religious doctrine as a

condition of receiving service from the program.

___________________________

11. Disbursements and Donor Reports

GlobalGiving disburses funds raised at the end of every month. Internationalorganizations receive funds via wire; whereas U.S. based organizations receive

funds by check or ACH. U.S. based organizations will have expressed their

preference on the Disbursement Form during the due diligence process.

Disbursements are only sent to international organizations once $250 or more

has been raised. U.S. based organizations are sent disbursements monthly

regardless of the amount.

Disbursements are accompanied by a Disbursement Report which provides acomplete list of all donations made during the disbursement period, including the

name (unless anonymous), email address, and donation amount. The report also

provides information about GlobalGivings 15% fee and includes both a gross and

a net total of donations received.


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The Disbursement Report is emailed to the disbursement contact, as designated

by the Disbursement Form completed during the due diligence process. This

information can be sent to up to five people in your organization. To change your

disbursement contact(s), please email Jonathon Shirley at

[email protected].

Organizations can access donor information at any time using the Donation

Manager in PE. Here you can find information about each donation made to your

projects, including the name of the donor (unless anonymous), email address, and

traffic source (Facebook, Google, etc.), donation method (credit card, gift card,

check, etc.), and donation amount. See section 5, Navigating Project Entry (PE),

for more information about how to access the Donation Manager.

___________________________

12. Explaining GlobalGivings 15% Fee

GlobalGiving does not charge organizations a fee to post projects on its site, nor

does it charge you to vet your organization. Instead, 15% of each donation is

used to cover GlobalGivings costs, provide free trainings, and continue to reach

out to new donors on your behalf.

This fee makes it possible for GlobalGiving to provide countless benefits

(http://www.globalgiving.org/why-globalgiving/) to its partner organizations,

which include:

processing applications to ensure that all projects on the site are from

legitimate, high quality organizations;

maintaining GlobalGivings online fundraising platform;

managing corporate relationships;

offering free trainings to our partners marketing and social media outreach; and

providing customer support.

At the end of each transaction, donors are given the option to cover

GlobalGivings costs separately. Donors may choose to pay an additional 0 25%


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on top of their regular donation. Additionally, some corporate partners cover

GlobalGiving's costs for their employees (and provide matching funds!)

In the past, GlobalGiving partner organizations have received questions from

potential donors about GlobalGivings 15% fee. Here are a few suggestions forexplaining the 15% fee to your donors:

GlobalGivings 15% is much more than a processing fee! It makes itpossible for GlobalGiving to provide an innovative online fundraising

platform to partner organizations. The fee facilitates GlobalGiving partner

services, including trainings, matching campaigns, exposure to corporate

partners, and more.

Unlike other online fundraising platforms, GlobalGiving vets eachorganization before allowing it to join the website. GlobalGiving followsstandard grantmaking guidelines (http://www.globalgiving.org/non-

profits/join-globalgiving/dd.html) to vet both U.S.-based and international

organizations, ensuring the organizations legitimacy and charitable

purpose. In fact, GlobalGiving is so confident in the organizations on its site,

that GlobalGiving provides the GlobalGiving Guarantee, which guarantees

donors a positive giving experience. As a result, GlobalGiving has

maintained a superior reputation for online giving. See what others are

saying about the GlobalGiving Guarantee:http://www.globalgiving.org/aboutus/media/#3.

GlobalGiving facilitates international giving by providing an easy-to-useonline donation tool that makes it possible for networks in other countries

or regions of the world to donate instantly online.

For donations made to organizations that are not registered in the UnitedStates, giving through GlobalGiving makes it possible for donors to receive a

tax-deduction. In addition, GlobalGiving manages all tax receipts, making iteasy for organizations to provide this service to their supporters.

GlobalGiving is a non-profit and it relies on funding to maintain itsoperations. GlobalGivings fee makes it possible to operate at near-

sustainability so, instead of expending organizational capacity on grant


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writing and fundraising, GlobalGiving focuses on providing partner

organizations with additional fundraising opportunities, tools and trainings,

fundraising campaigns, and more!

___________________________

13. GlobalGiving Corporate Partnerships

GlobalGiving has partnerships

with numerous American and

international corporations

like Nike, Dell, and National

Geographic. We work withthese corporations to

facilitate:

1. Employee giving programs: Corporate employees give throughGlobalGivings site to GlobalGiving partner projects. Many of these

donations are matched in full or in part by the corporation! Nike employees

have given hundreds of thousands of dollars through GlobalGiving, most of

which has been matched by Nike, totaling $816,611 since November 2009!

2. Grants management: Corporate partners often request recommendationsfrom GlobalGiving for corporate grants programs.

3. Gift card programs: Corporations purchase gift cards to give out to theirpartners and employees. For example, Sony Dreakworksthe people who

make the animated films like Shrekgave GlobalGiving gift cards to all of

their employees in December 2009.

Here are some ways that your organization can take advantage of GlobalGivings

corporate relationships:

Be an active GlobalGiving partner! Attend GlobalGiving webinars and trainingsessions. Participate in GlobalGiving campaigns such as the Bonus Day or

Photo Competition and keep GlobalGiving updated about exciting things

happening in and because of your organization. The more we know about your


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organization, the more likely we are to recommend your organization to a

corporate partner.

Maintain a high-ranking project. Just like the GlobalGiving site, employeegiving sites, like WEGiving (Nikes employee giving site), rank projects based oncertain criteria (see section 3, How to Improve Project Visibility). By

maintaining a high-ranking project, you are more likely to be seen by

thousands of employees whose donations are often matched by their

employer!___________________________

14. Benefits of GlobalGivings Platform

14. 1 GlobalGivings Network

Since 2002, almost 115,000 donorshave givenover $31 million to over3,000

projects (as of September, 2010). Find more up-to-date information about our

network at the top of our homepage!

14.2 Online Fundraising Platform

Online Donation Processing: GlobalGiving makes it easy for donors to makedonations to your organization online using credit cards and PayPal.

Donation Manager: GlobalGiving manages all of your organizations donations

and compiles the information in an easy-to-use donation manager, which shows

you who donated, how much, and how they found your organization online.

Project Reports: Keep your donors connected by simply submitting a project

report through GlobalGiving! After you submit a brief report about your projects

recent activities and accomplishments, GlobalGiving sends it as an email to allyour previous donors. This makes it easy for you to ensure that all of your donors

receive your updates. No messy mail merge or listservs!

Customized Thank Yous: Organizations can send customized thank you emails to

each of their donors through GlobalGivings donation manager.


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All donations are tax deductible for U.S. Citizens: All projects on globalgiving.org

have been pre-qualified for 501(c)3 equivalency status. Further, all donations go

through the GlobalGiving Foundation, a 501(c)3 nonprofit, making them tax-

deductible for U.S. taxpayers. This means that international organizations can use

GlobalGiving to reach out to their American networks. GlobalGiving handles alldonor tax-receipts, meaning less work for you!

14.3 Online Fundraising Tools

GlobalGivings Widgetshelp you promote your

project on your organizations homepage or blog. One

click takes donors directly to your project page so they

can donate. Email tools and widgets make it easy to

share your fundraiser with support networks, family,

and friends.

GlobalGiving Fundraisers: GlobalGiving makes it easy

for you to turn your organizations supporters into

active advocates. Encourage your donors to use

GlobalGiving fundraiser pages to raise money for your

GlobalGiving projects. Supporters can use Fundraisers to set their own fundraising

goals and reach out to their own networks on your behalf! Heres an example of a

successful GlobalGiving Fundraiser:http://www.globalgiving.org/dy/fundraiser/prevfund/gg.html?regid=1824. Learn

how to create a fundraiser here: http://www.globalgiving.org/givingtools/.

Volunteers: GlobalGiving partners with several volunteer organizations to help

your organization reach out to a worldwide network of capable volunteers and

interns. Whether your organization has administrative, hands

on, or communication needs, there is someone out there who

wants to help, and well help you find them. Visit

GlobalGivings current volunteer listings here:http://www.globalgiving.org/get-involved/.

Tribute Cards: Did you know that your donors can give a

donation to your organization as a gift to a family member or

friend using GlobalGivings tribute cards? This is a great way to


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promote giving to your organization for the holidays, birthdays, and special

occasions using GlobalGiving! We will even send a beautiful card straight to the

gift recipients home (or email box). Learn more at

http://www.globalgiving.org/gifts/inhonor.html.

Gift Cards:GlobalGiving Gift Cards let someone give the gift of giving - the

recipient gets to decide to which project they would like to allocate their

donation. Gift Cards are available as physical cards, convenient e-cards, and even

a print-at-home version!

Reoccurring Donation Option: When your donor chooses to support your project,

they'll be asked to specify whether this is a "one time" or "monthly recurring

donation." If they select "monthly recurring donation" the amount they wish to

give will easily be transferred to your project every month.

Gift Registries: A donor can create a gift registry for any occasion

a wedding, birthday, or anniversary or simply to generate

support for projects like yours. A GlobalGiving registry is a list of

"gifts" that they would like to receive, but in this case, the gift is

actually a donation to your project. Check out a GlobalGiving staff

members gift registry!

Mission Fish: GlobalGiving partners with MissionFish to make it easy for eBay

sellers to give proceeds from their sales to nonprofits. GlobalGiving partners withMissionFish to allocate funds to various active projects.

Training Sessions: GlobalGiving offers trainings that teach your organization how

to use GlobalGivings site effectively, conduct outreach to your donors, and

develop impactful fundraising strategies. See slides from past trainings on topics

like Diaspora giving and using social media at www.slideshare.com/GlobalGiving.

Project of the Month Club: Each month,

GlobalGiving picks an exceptionally highperforming project as the "Project of the Month,"

which is featured among a select group of donors.

Recurring monthly donations made by Project of

the Month Club members are directly allocated to

the projects fund. Learn more at

http://www.globalgiving.org/project-of-the-month-club/.


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14. 3 Fundraising Campaigns

Every year GlobalGiving hosts different campaignsmatching days, photo

competitions, etc.aimed towards giving your organization the opportunity to

reach out to your donors and compel them to donate.

In June 2010, GlobalGiving hosted a 50% match Bonus Day on which GlobalGiving

matched all donations of $1,000. Organizations raised $226,636 from 1,385 on

that day and received $70,000 in matching funds from GlobalGiving. See the

results at http://www.globalgiving.org/leaderboards/bonus-day/.

14. 4 Corporate Partnerships

GlobalGiving has partnerships with dozens ofAmerican and International corporations

including Nike, Dell, and National

Geographic. Check out a full list of corporate

sponsors at

http://www.globalgiving.org/corporate-

partners/current-partners/.

For more information see section 13, GlobalGiving Corporate Partnerships.

14.5 Media Outreach

In the past, celebrities and large media enterprises have taken on the task of

spreading the word about GlobalGiving. GlobalGiving has been highlighted in the

New York Times, the Washington Post and featured on CNN and NPR, among

others.

New York Times columnist Nick Kristof

promoted HeroRats in an Op Ed article in

May 2010 and encouraged hundreds of

donors to check out GlobalGiving. The

article resulted in over a quarter million

dollars in donations to GlobalGiving projects!Visit GlobalGivings Media Room to

read other news stories spotlighting GlobalGiving:

http://www.globalgiving.org/aboutus/media/.


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GlobalGiving has also been acclaimed in books by well-known authors including

William Easterly and championed by celebrities such as Oprah and Cher. In fact, in

2009, 2,875 people gave to GlobalGiving projects through Oprah.com!

14. 6 Social MediaOutreach

GlobalGiving reaches out to

perspective donors through

our social media network using

Twitter and Facebook. With

more than 16,500 followers on

Twitter and 6,400 fans on

Facebook, a simple messageabout your organization goes a

long way.

14. 7 GlobalGiving UK

GlobalGiving.co.uk is GlobalGivings sister site in the UK. It exists to help your

organization activate your UK based supporters and networks. All the same great

benefits of GlobalGiving but donations are made in pounds and UK tax payers can

get you an extra 28% on top of their donation through the UK governments GiftAid. If you would like to have your project featured on GlobalGiving UK, please

email [email protected].

14. 8 GlobalGivings Reputation

By becoming a member of GlobalGivings prestigious network, your organization

is benefitting from GlobalGivings world-renowned reputation.

Since 2002, GlobalGiving has put an emphasis on maintaining a strong reputationamong donors and non-profit organizations. Donors, partners, and corporations

know that we carefully vet partner organizations and that their donations are safe

with GlobalGiving. This is why GlobalGiving offers the GlobalGiving guarantee, in

which we not only guarantees that organizations on our site are vetted and

legitimate, but that donors will have a valuable experience on GlobalGivings site.