global country study report on morocco

8/10/2019 GLOBAL COUNTRY STUDY REPORT ON MOROCCO

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Global Country Study Report

On

Agriculture and Processed Foods Industry of Morocco

Business Opportunities for Goa / India

Submitted to

Institute Code: 750

Institute Name: S.R. Luthra Institute of Management

Under the Guidance of

Ms. Esha Pandya

(Assistant Professor)

In partial Fulfillment of the Requirement of the award of the

degree of Master of Business Administration (MBA)

Offered By

Gujarat Technological University

Ahmedabad

Prepared by:

Students of

MBA (Semester - III)

Group No.1

Month & Year:

December, 2014


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Institute Certificate

Certified that this Global Country Study and Report Titled Agriculture

and Processed Foods Industry in (Morocco) is the bona fide work of

attached student list with enrolment numbers, who have carried out their

research under my supervision. I also certify further, that to the best of my

knowledge the work reported herein does not form part of any other

project report or dissertation on the basis of which a degree or award was

conferred on an earlier occasion on this or any other candidate. I have also

checked the plagiarism extent of this report which is % and the

separate plagiarism report in the form of html /pdf file is enclosed with this.

Signature of the Faculty Guide/s

(Esha Pandya, Assistant Professor)

Signature of I/C Director

(J.M. Kapadia)


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Plagiarism Report - for Integrated Report of all Groups


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PREFACE

To become a manager in future passing the theoretical subjects is not enough.

The subjects are the bases for our carrier from which we can strengthen our knowledge

to apply it in real world. The GCSR project provides the platform of opportunity to know

the current market situation, various factors affecting the industrial and economic

performance and the behavior of environment. It gives the opportunity where we can

apply the theory knowledge in real world and so that we can be a successful manager in

future. This changed the market structure, character and focus of marketing strategies.

MBA is a course where unlike many other courses practical studies are

accompanied together with theoretical studies, case analysis and preparation of various

reports, giving presentations on various topics are a vital part of the practical studies in

this course.

The preparation of the GCSR is one such part of the practical studies here. For

this purpose we are required to select one particular topic related to a country or trade

and prepare a report through study research. So, we go for detailed study of country

Morocco, with Agriculture and Processed Foods industry.


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EXECUTIVE SUMMARY

Morocco is a constitutional monarchy in which the King possesses much more authority

than either the judiciary or the legislature. The Moroccan Constitution provides for amonarchy with a Parliament and an independent judiciary.

Moroccos economic growth fluctuates heavily with agricultural output, which is largely

determined by rainfall, as only 16 percent of total arable land is irrigated.

The Moroccan economy improved in 2013, with overall growth of 4.7% supported by

good agricultural results. Indeed, agricultural value added increased by 21%, compared

to a fall of 2.5% in non-agricultural activities.

Many high value food products are not known to the Moroccan consumer, which means

there is room for many new products.

The local food industry is upgrading and becoming more demanding on quality and

regularity of supply.

Limited purchasing power of the Moroccan population. An estimated 10 % of the

population (3 million) is able to buy imported products regularly.

Traditional distribution networks are still predominant for many food products,

especially in rural areas.

Most importers are located in Casablanca and imports by container are mostly done

through the port of Casablanca.


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ACKNOWLEDGEMENT

No task is a single mans effort cooperation and coordination of various people

at various places goes into successful implementation. It is great pleasure to have the

opportunity to extend our heart-felt thanks to everybody who helped us through the

successful completion of this project.

We wish to take this opportunity to express our deep gratitude to the persons

that have helped, encouraged, inspired and enlightened us with their constructive ideas

and overall support towards the completion of this project successfully.

We are highly indebted to Asst. Prof. Esha Pandya for her guidance and constant

supervision as well as for providing necessary information regarding the project & also

for her support in completing the project.

We would like to express gratitude towards all members of S.R.Luthra institute

of management for their kind co-operation and encouragement which help us in

completion of our project.

We also would like to express our special gratitude and thanks to Dr. J.M.

Kapadia for giving us such attention and time.

Our thanks and an appreciation also goes to our group members and classmates

in developing the project and people who have willingly helped us out with their

abilities.


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INDEX

Topics Page No.

STEEPLED analysis of Morocco 9

Overview of Industry, Trade and Commerce in Morocco 11

STEEPLED analysis of India 19

Business potential between India and Morocco 24

Present trade relation during last 3-5 years by selected industry, as well

as bilateral investment

31

SWOT Analysis

SWOT analysis of agriculture industry in IndiaSWOT analysis of FoodProcessing Industry of India

SWOT analysis of Goa

36

3640

44

Bibliography 47

Tables

Name of Table Page No.

India Export of Agro Food Products to Morocco 16

India Import of Agro Food Products from Morocco 18

Three Year Export Statement of Principal Products 35


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STEEPLED analysis

STEEPLED analysis of Morocco

Social

Decisions making is authoritative rather than consultative.

Characterised as a highly collectivist society in which large families and their

extended networks are highly valued.

Moroccan women are becoming more involved in business activities.

Technological

Industry remains dominated by the public sector, with the universities employing

58% of researchers.

In 2005 the Moroccan king launched Techno polis Rabat, the project is expected to

create 20,000 job opportunities.

Economic

Pay a special attention to the countrys liberal reforms, foreign trade, bilateral trade

agreements, Tangier free trade zone, FDI and the general investment climate.

Moroccan government also has trouble cutting spending because it is a leading

provider of needed investment capital.

Environmental

Central government performs the task of defining and implementing national

environmental policy and deals with sectoral environmental concerns in separate

organizational and institutional frameworks.

Has set itself the task of working out the legislative framework and an effective

juridical regularization of environmental protection.


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Political

Multiparty political system.

Moves to democratise public life and make government and public institutions

operate more transparently.

Efforts have been made to boost the governments openness and improve its

relations with citizens.

Legal

Broadly aims to strengthen the role of the prime minister, legislature, and judiciary;

to promote human rights, womens equality, and Berber cultural rights; and to

encourage decentralization.

Demographic

There are no official figures about the exact ethnic origins of all Moroccans, but the

implicitly accepted idea inside and outside Morocco is that Moroccans are

essentially mixed Arab-Berbers.

About 95% of Moroccans are considered to be Sunni Muslims religiously or

culturally.

Morocco is usually considered as a strong indicator of non-religiosity or of a secular

life style that departs from Islam and traditional life style in general.


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Overview of Industry, Trade and Commerce inMorocco

Introduction

Population 35 million

Age structure

0-14 years: 27.8% (Male 45,14,623/ Female 43,82,487)

15-64 years: 66.1% (Male 1,03,35,931/ Female

1,07,85,380)

65 years and over: 6.1% (Male 881622/ Female 1068318)

Median age

Total: 26.9 years

Male: 26.3 years

Female: 27.4 years

Population growth rate1.054%

Birth rate18.97 births/1,000 population

Death rate4.76 deaths/1,000 population

Ethnic GroupsArab-Berber 99%, other 1%

Languages

Arabic (official), Berber languages (Tamazight official)

French

Religious

Muslim 99% (official), Christian 1%, Tiny Jewish

community.

GDP growth 3% 2012-13

GDP per capita$ 2,999 2012-13 (lower middle income)


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Economic Scenario

Moroccos economic growth fluctuates heavily with agricultural output, which is largely

determined by rainfall, as only 16 percent of total arable land is irrigated. In the past,

growth has varied from 11 percent to minus 1 percent largely because of the lack of

rainfall. Moroccos rainfall during the 2012/2013 season significantly improved

compared to the previous season. The government is expecting cereal production for

the 2012/2013 season to be around 7 million MT, and hence a 4.3 percent GDP growth

rate. According to the Ministry of Agriculture, the Moroccan grain harvest for

2011/2012 reached 5.1 MMT, down 40 percent compared to the 2010/2011 harvest of

8.36 MMT. The 2011/2012 cereal production level reduces the GDP growth rate to 2.4

percent.

Moroccos soft wheat production in the 2011/2012 season totaled 2.74 million tons,

down 34.3 percent from the previous season, while durum wheat production totaled

1.13 million tons, 38.9 percent lower than the previous crop.

Political Stability

To protect local producers from foreign competition, the Government of Morocco set in

the 2012/2013 season a 17.5 percent import duty on common wheat. The 17.5 percent

duty was implemented during the harvest and collection period going from June 1, 2012

until September 30, 2012. Effective, October 1, 2012 until December 31, 2012, Morocco

suspended import duties on common wheat and implemented an import restitution

scheme. Import duty on durum wheat (80 percent) was also suspended effective

October 1, 2011 until the December 31, 2012. The suspension of wheat import duties is

intended to offset the increase in wheat prices in the international market.

In April 2008, the Ministry of Agriculture announced its new strategy for agricultural

development in Morocco. In its fourth year of implementation, the strategy has been


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successful in increasing the overall agriculture production level by 38 percent. The

Green Morocco Plan strategy calls for reform of water policy, food standards,

marketing, etc.

Latest news and Development

The Moroccan economy improved in 2013, with overall growth of 4.7%

supported by good agricultural results. Indeed, agricultural value added

increased by 21%, compared to a fall of 2.5% in non-agricultural activities.

The manufacturing industries experienced weak and irregular growth in

2013. They contributed less than 15% to GDP and grew by 0.6% compared

to 2012, with value added varying wildly across different manufacturing

sectors. Certain industries mainly the automobile and aeronautical

industries experienced significant increases in exports: more than 20%

and 14%, respectively.

Growth in non-manufacturing industries was very weak in 2013 and at

times was even negative for certain sectors. Phosphate production, a

stronghold of Moroccan industry, fell by more than 2%, reflecting lower

external demand.

The tertiary sector continued to support Moroccan growth in 2013, but at a

slightly slower rate than in 2012, reflecting the slowdown in the growth of

value added in the public sector. For the most part, telecommunications

and commerce were the basis for growth in value added in the tertiary

sector.


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ExportImport statics:

India Export of Agro Food Products to Morocco

2012-13 2013-14

Product Qty(Mt) Value(Rs.lac) Qty(Mt) Value(Rs.lac)

Dairy Products 362.22 655.37 968.00 1,958.42

Natural Honey 266.00 324.61 337.66 502.42

Pulses 216.00 111.66 818.00 420.30

Fresh Grapes 493.73 542.41 400.00 353.36

Other Cereals 1,375.00 225.66 1,794.33 346.65

Miscellaneous Preparations 609.53 174.11 951.00 258.32

Other Processed Fruits &

Vegetables37.00 24.78 239.10 256.76

Basmati Rice 106.00 78.82 262.50 227.47

Non Basmati Rice 225.00 57.07 715.71 197.77

Dried & Preserved Vegetables 0.00 0.00 51.60 125.74

Guargum 40.00 130.98 78.10 120.92

Mango Pulp 75.76 37.30 164.16 98.75

Floriculture 12.46 38.54 31.72 79.89

Cereal Preparations 18.36 26.65 28.72 35.47
http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0407&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0407&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0408&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0408&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0305&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0305&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0205&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0205&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0605&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0605&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0601&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0601&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0602&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0602&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0302&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0502&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0502&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0303&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0303&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0101&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0101&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0505&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0505&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0505&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0101&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0303&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0502&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0302&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0602&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0601&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0605&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0205&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0305&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0408&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0407&ctry=04265


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Cocoa Products 35.00 132.31 4.92 31.52

Jaggery & Confectionery 105.21 35.53 12.26 20.56

Cucumber and Gherkins( Prepd. &Presvd)

28.40 13.89 43.20 18.33

Fruits & Vegetables Seeds 1.00 80.94 0.52 13.12

Casein 7.00 27.46 0.00 0.00

Other Fresh Fruits 0.50 0.10 0.00 0.00

Total 4,014.17 2,718.19 6,901.50 5,065.77

Source: DGCISAnnualExport
http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0504&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0504&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0503&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0503&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0409&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0206&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0206&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0206&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0409&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0503&ctry=04265http://agriexchange.apeda.gov.in/indexp/CountryReport_prd.aspx?category=0504&ctry=04265


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India Import of Agro Food Products from Morocco

2012-13 2013-14

Product Qty(Mt) Value(Rs.lac) Qty(Mt) Value(Rs.lac)

Dried & Preserved

Vegetables52.07 57.34 49.52 58.26

Other Processed Fruits

& Vegetables20.53 14.51 10.30 14.12

Fruits & Vegetables

Seeds 0.00 0.00 0.00 1.23

Miscellaneous

Preparations1.58 2.20 0.09 0.75

Cocoa Products 0.00 0.00 0.01 0.07

Cereal Preparations 0.00 0.00 0.00 0.00

Cucumber and

Gherkins( Prepd. &

Presvd)

0.13 0.31 0.00 0.00

Floriculture 0.30 0.81 0.00 0.00

Other Fresh Fruits 0.00 0.00 0.00 0.00

Pulses 0.00 0.00 0.00 0.00

Total 74.61 75.17 59.92 74.43

Source: DGCIS Annual Export
http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0302&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0302&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0504&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0504&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0505&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0505&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0101&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0101&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0206&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0206&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0305&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0305&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0305&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0206&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0101&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0301&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0505&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0504&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0508&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0102&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0304&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0302&ctry=04265http://agriexchange.apeda.gov.in/importtoindia/CountryReport_prd.aspx?category=0302&ctry=04265


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STEEPLED analysis of India

Social analysis

India is one of the oldest civilizations with a kaleidoscopic varietyand rich cultural heritage. India is the largest producer of pulses, milk, tea,

cashew and mangoes and buffalo meat. People employed in agricultural sector

are less educated & living in rural areas. The foreign direct investment (FDI)

equity inflows in food processing industries during April 2000-July 2014 stood at

US$ 5,949.21 million, as per data released by Department of Industrial Policy and

Promotion (DIPP). India a majority of the farmers come under the category

of s ma l l a n d med iu m fa rme rs a n d a re s o l e ly d ep e n d en t o n t h elocal market rather than international market. The prices of their product

are determined by local variables rather than international markets, so the

trade liberalization may lead to an adverse impact on the Indian

agriculture sector and women may suffer. In year 2014, 84% rural

women engaged in agriculture activity. Also, as globalization shifts

agriculture to capital and chemical intensive system, women bear

disproportionate costs of both displacement and health hazards.

Technological analysis

1. Agriculture produces refinement equipment such as, cleaners, graders and

driers for on-farm operations as well as industrial operations.

2. Processes and equipment for parboiling of rice, preparation of puffed rice and

flaked rice.

3. Development of processes and equipment for processing of pulses to produce

dhal for higher recovery and better quality.

4. Development of driers using agricultural residues, by-products and solar energy.


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5. Adoption and development of processes, and equipment for production of

protein rich produces such as full fat soy flour, soy drink/ soy milk, soy paneer

(TOFU) and soy fortified baked products.

6. Processes and equipment for production of high quality ground spices and spice

mix, development of raw materials and processes for production of instant

sweets, curries, snack foods, instant soft drinks, idli, Dosa, sambhar

mixes/powders, egg powder, production and packaging of milk products such as

shrikhand, butter milk, paneer, ghee and sweets.

7. Equipment for high recovery of sugarcane juice, processes for production of

high quality jiggery and liquid jiggery.

8. Improved technology for processing of jute sticks to yield jute fibre and

impregnation, preparation of jute based textile materials and bags.

9. Control of stored grain insects by using chemical and physical methods, storage

structures for on farm, trade, and process plant level operations.

10. Processing and canning of meat, meat products and fish.

Economical analysis

In Agriculture and food processing industry provides 51% employment of

the total workforce in 2012. Agriculture sector is the largest employer in India's

economy but contributes a declining share of its GDP (13.7% in 2012-13). Indian

economy is growing and to sustain this growth agriculture sector has to perform

well. How to produce more of agriculture produce with limited natural resources

in sustainable manner for ensuring food and nutritional security and increasing

income of farmers, are major challenges for the Nation.


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Political analysis

Internal Political/Economic Events Increasing economic disparities among regions

are emerging as a political risk capable of provoking serious socio-political tensions

that could lead to localized violence from time to time. The states likely to be

advancing economically are: Gujarat, Haryana, Kerala, Maharashtra, Punjab and

Tamil Nadu. Those likely to be lagging economically are: Assam, Bihar, Madhya

Pradesh, Orissa, Rajasthan and Uttar Pradesh

Any outbreak of hostilities between India and its neighbors could disrupt trade

and negatively affect the solvency of some importers. India could benefit greatly

from free trade & Policies. Some of initiatives are: Most of the processed food

items have been exempted from the purview of licensing under the Industries

(Development & Regulation) Act, 1951, except items reserved for small-scale

sector and alcoholic beverages. Food processing industries were included in the

list of priority sector for bank lending in 1999.

Legal analysis

Agreement on the application of Sanitary and Phytosanitary Measures (The SPS

Agreement concluded under GATT in 1994) came into effect in 1995 for developing

international standards to ensure the safety of food for consumers and to prevent the

spread of pests or diseases in animals and plants. These measures protect

human/animal life from risks arising from additive contaminants, toxins or diseases

causing organisms in their food. The objectives of SPS can be accomplished in several

ways as indicated below.

1. Requiring product to come from a disease free area

2. Inspection of products

3. Specific treatment of processing of products


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4. Setting allowable maximum levels of pesticide residues or permitting the uses of only

certain additives in food.

Environmental analysis

(a) National plan for improvement and extension of agro-processing technology at farm,

traditional small industry and modern industry levels should be prepared. The plan

should take into account the diversity in resources and needs of different regions in the

Country. It should include programme details and implementation schedule for the first

four or five years.

The progress of plan implementation should be periodically reviewed to allow

adjustments and corrective measures, and to develop programme details for the years

beyond the period under review.

(b) Thrust areas for research and development should be identified and medium term

research and development programme should be prepared and implemented to

support the national plan for improvement and extension of agro-processing technology

at different levels. Treatment and utilization of effluents from agro-processing industry

should be included in the R.& D. programme.

(c) Emphasis should be put on the establishment of new agro-industrial plants in the

production catchments to minimize transport cost, make use lower cost land and more

abundant water supply, create employment opportunity in the rural sector and utilize

process waste and by-products for feed, irrigation and manure.

(d) Infrastructure in the production catchments selected for agro-industrialdevelopment should be improved. Because of uncertain grid power supply to rural

areas, decentralized power generation using locally available resources may become an

integral part of agro-industrial development. Similarly, if the raw materials and


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processed products are perishable or semi-perishable in nature, cold chain will have to

be established.

(e) The national plan should provide for management of agro-industrial activities in the

catchment area, both by private companies and individuals as well as cooperatives.

(f) Financial incentives and support should be provided on liberal scale to promote the

modernization of agro-processing industry and for establishing new such industries in

production catchment

g) Arrangements to supply market information to the farmer and agro-processor should

be put in place.

Demographic analysis

The demographic trend and lifestyle patterns of the society that a retailer

intends to serve, decide the retailers strategy. Traditionally, children seldom

accompanied their parents while grocery food shopping. Apart from quality and

range of products, value for money and attractive displays, the human touch has a

vital role to play. There is also emphasis on schemes and promotions, which, as

the study ratifies, do pull customers. Further the trend is towards more

convenience and flexibility in terms of exchange/ return policies, which play a vital

role in encouraging the purchase of Smart, polite and courteous sales people

might make all the difference for a store, which is like any other in terms of its

Product offerings.


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Business potential between India and Morocco

Advantages and Challenges for market entry in Morocco

Advantages:

Many high value food products are not known to the Moroccan consumer, which

means there is room for many new products.

The local food industry is upgrading and becoming more demanding on quality

and regularity of supply.

Increasing middle class. Increasing number of women working outside the home.

Modernizing lifestyle.

Fast developing modern distribution channels offering room to develop new

branded products.

Western culture attracts youth. FAS/USDA offers free trade servicing to

exporters visiting Morocco.

Challenges:

French continues to be the predominant business language. Moroccan importers

traditionally do business through European brokers and traders.

Many products that are common in the India are not known in Morocco.


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Limited purchasing power of the Moroccan population. An estimated 10 % of the

population (3 million) is able to buy imported products regularly.

Traditional distribution networks are still predominant for many food products,

especially in rural areas.

EXPORTER BUSINESS TIPS

Most importers are located in Casablanca and imports by container are mostly

done through the port of Casablanca.

In all major ports and airports, the Ministry of Agriculture has one-stop shops for

importers to clear all kinds of imported agricultural products. The entity in

charge is the DCQ (Direction du Contrle de la Qualit) which is a regional

representative of the National Office for Food Safety (ONSSA).

To clear Customs, importers are required to present a sanitary certificate for all

animal food and fresh fruit and vegetable products they import. A local

laboratory analysis done by official laboratories may also be required to clear

customs.

Moroccans use only the metric system for measurement.

Although an increasing number of Moroccan importers can communicate in

English, French is still the predominant business language. Exporters with French

capabilities or French written promotional materials will definitely have an

advantage in communicating with importers.

Imports and distribution of food and beverage products in Morocco are handledboth by regular importers as well as importers who operate on an opportunity

basis. Regular importers market their products through their own sales force

(typically to hotels, supermarkets, wholesalers) and through independent well-

established wholesalers (in case of small shops, restaurants). U.S. exporters


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interested in selling consumer-ready food or beverage products should find a

local importer to access the retail market. Importers normally have in-depth

knowledge of specific importing procedures.

Telecommunications are generally adequate. Internet and email are available in

most hotels and "Cyber Caf" shops throughout Morocco. Phone calls from

hotels can be excessively expensive but cell phone and reusable phone cards can

be purchased locally at a very reasonable price.

The holy month of Ramadan is not a holiday but business slows down

significantly because Muslims fast during the day. Most restaurants close during

this month, alcohol is not served and people are not allowed to smoke during

the day. Exporters should avoid visits during Ramadan but if travel during thisperiod is unavoidable exporters should concentrate their meetings in the

morning. Surprisingly, consumption of some products (such as honey, sugar,

butter, vegetable oil, dairy products, etc.) increases during Ramadan. In 2012,

Ramadan started mid-July.

MARKET SECTOR STRUCTURE AND TRENDS

Although the retail food outlets in Morocco continue to be dominated by a large

number of small grocery stores (an estimated over 90 percent of stores are less

than 225 square feet large), the number of supermarkets has been increasing

considerably in recent years and more are under construction, especially in large

cities. Today, in addition to the estimated 200 small self-service shops (2

registers, 1000 ft2 - 3500 ft2) there are above 50 large supermarkets, of which

29 are large and comparable to large supermarkets in the United States. All

supermarkets are privately owned and some have been opened by multinational

chains or as a joint venture with Moroccan investors. Also, over the last few


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years a number of modern self-service retail outlets, including convenience

stores, opened in major cities and this trend is likely to continue in the future.

Importers still play a major role in the introduction, marketing, and distribution

of imported foods throughout the country. Except for the two largest

supermarket chains that, in addition to buying from importers, have also been

importing directly through their buying platforms in Europe, all supermarkets get

their products either directly from importers or from wholesalers. It is not

uncommon that importers are also wholesalers. Many importers prefer direct

contact with suppliers as they feel that middlemen complicate transactions,

lower profits, and could work with competitors. Most Moroccan importers like

to buy on samples. Internet sales are virtually non-existent for food products. Moroccans are regularly exposed to Western culture in their daily life, especially

through television (an estimated 1 million TV satellite dishes). Thus, the steady

Western influence on Moroccan lifestyles is expected to result in even higher

demand for consumer-oriented products in the future.

The Moroccan food industry is dominated by a large number of small family

enterprises that average less than 50 employees. The government still owns

some food processing units such as sugar processing mills, and alcoholicbeverage manufacturers. Moroccan processed food exports are mostly

processed and canned fruits and vegetables, and processed fish, including

canned fish.


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packaged for services. In addition, the annual (July-August) visit of about 4

million expatriate based in Europe boosts consumption significantly, especially in

the tourism sector.

Although there are over 839 graded hotels in Morocco, the potential market for

INDIAN consumer-oriented products consists essentially of more than 60 upscale

hotels (5 stars) concentrated mostly in Agadir, Marrakech, Casablanca, Rabat,

and Fes, about 38 tourist villages and clubs, and over 149 hotels graded as 4

stars. Other hotels target lower income customers and dont offer regularly

imported food and beverages to their clients. Most hotels purchase their food

products from local distributors that are also in some cases importers. INDIAN

suppliers should try to work with these distributors to enter this market, ashotels and hotel chains managements are rarely willing to get involved in import

operations because of the small volume involved.

Categorized Moroccan, Asian, Western-style and other specialty restaurants, in

Morocco are estimated to about 409 units. Restaurants categorization is

mandatory as stipulated by the law 61-00 that regulates touristic establishment

status. These restaurants do or may potentially use imported products on a

regular basis. Most of these restaurants buy directly from localdistributors/importers because of the low volume involved. INDIAN exporters

are strongly encouraged to go through the established importers that have their

own sales forces.

Export of Seafood Products to Morocco:

Although Morocco is a net exporter of fish products over $782 million in 2011,

there is a window for some Indian seafood products. The demand should come

mostly from the upper class hotels and restaurants located in major cities. The

per capita consumption of fish is low in Morocco and consists mostly of fresh

low-priced pelagic species such as sardines. Inadequate distribution channels


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have been a major limiting factor to increased fish consumption. Thus, few

importers have appropriate facilities and refrigerated trucks to supply frozen

food to supermarkets. Also, few supermarkets have equipment to handle and

exhibit frozen or refrigerated fish. It is estimated that less than 40 percent of

Moroccan families have refrigerators at home.

New exporters are advised to work closely with already established frozen food

importers that are also distributors in order to use their distribution network and

experience. The volume of seafood used by hotels and restaurants remains

relatively small and thus it is still more beneficial for them to purchase from local

distributors. Indian suppliers can work closely with the local distributor to carry

on promotional activities in selected hotels, restaurants, and supermarkets.


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Present trade relation during last 3-5 years by selected industry,

as well as bilateral investment

The commercial and economic trade partnerships concluded between Morocco and

many countries made the kingdom a natural platform for the European, US, African and

Asian markets. Morocco is now more open to foreign business than ever. The reform

program has led to advances in terms of export-promotion efforts, including everything

from improvements in the legal framework and administration, to laws on investment,

finances and taxation.

IndiaMorocco relations

MoroccoIndia relations refer to the bilateral ties between Morocco and India. Morocco

has an embassy in New Delhi. It also has an Honorary Consul based in Mumbai. India

operates an embassy in Rabat. Both nations are part of the Non-Aligned Movement.

In the United Nations, India supported the decolonization of Morocco and the Moroccan

freedom movement. India recognized Morocco on June 20, 1956 and establishedrelations in 1957. The Ministry of External Affairs of the Government of India states that

"India and Morocco have enjoyed cordial and friendly relations and over the years

bilateral relations have witnessed significant depth and growth.

The Indian Council for Cultural Relations promotes Indian culture in Morocco. Morocco

seeks to increase its trade ties with India and is seeking Indian investment in various

sectors. The bilateral relations between India and Morocco strengthened after theMoroccan Ambassador to India spent nearly a week in Srinagar, the capital city of

Jammu & Kashmir. This showed Moroccan solidarity with India in regard to Kashmir.


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Political Relations

Relations between India and Morocco go back to the 14th century when the famous

traveler and writer from Tangier, Ibn Batuta travelled to India. His writings on medieval

Indian society are as much an important source of historical information about India to

the Indians as to the Moroccans. In modern history, India was active in the UN

supporting the Moroccan freedom movement and recognized Morocco on June 20,

1956 when it became independent of the protectorate arrangements with France.

Diplomatic Missions were established in 1957.

Over the years, India and Morocco have enjoyed cordial and friendly relations and

bilateral relations have witnessed significant growth. Vice President Dr.Zakir Hussainvisited Morocco in 1967 and King Mohammed VI, when he was Crown Prince, visited

India to participate in the Non-Aligned Movement Summit in 1983 and, later in 2001

and in 2003, as the King of Morocco. Former Prime Minister Shri Atal Behari Vajpayee

visited Rabat in 1999. Visits at Ministerial and official level have taken place regularly

between the two countries.

The Moroccan Minister for Foreign Affairs and Cooperation, Mr. Taieb Fassi Fihri, visited

India in April 2011 and met with Honble External Affairs Minister Shri S. M. Krishna. A

number of bilateral and international issues of mutual interest were discussed during

the meeting.

The Secretary General of the Moroccan Foreign Ministry, Mr. Nasser Bourita traveled to

India in the first week of April 2012. During the visit, he held wide ranging talks with

senior officials of the Ministry of External Affairs.

In June 2012, Shri E. Ahamed, the Honble Minister of State for External Affairs, Govt. of

India, visited Morocco. During the visit, Honble MOS(EA) met separately with Mr.

Youssef Amrani, Minister-Delegate to the Foreign Minister of Morocco, Mr. Saad edine

El Otmani, Minister for Foreign Affairs and Cooperation, Mr. Abdelkader Amara,

Minister of Industry, Trade and New Technologies and Mr. Mohamed El Ouafa, Minister


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of National Education. A number of measures to strengthen and deepen the bilateral

relationship between India and Morocco as well as issues of bilateral, regional and

international importance were discussed during these meetings.

Commercial Relations

In October 2010, Honble Minister of State for Commerce and Industry, Shri Jyotiraditya

Scindia visited Morocco. During the visit, the Honble MOS(C&I) met with the Moroccan

Minister for External Commerce, Mr. Abdellatif Maazouz and discussed various aspects

of bilateral trade and commerce. The Honble MOS(C&I) also participated in the World

Economic Forum for Middle East and North Africa held in the city of Marrakech. .

The 4th India-Morocco Joint Commission was held on 28-29 April, 2011 in New Delhi.

The meeting was co-chaired by Shri Anand Sharma, Honble Minister for Commerce &

Industry and the Moroccan Minister for External Trade, Mr. Abdellatif Maazouz. During

this visit, Mr. Abdellatif Maazouz also met Shri Sharad Pawar, Minister of Agriculture &

Shri Virbhadra Singh, Minister for Micro, Small & Medium Enterprises. The meeting of

India-Morocco Joint Economic Council chaired by CII of India and the CGEM of Morocco

(Confederation General of Moroccan Enterprises) also took place in New Delhi on 29

April, 2011.

For long, India has been one of the major markets for Moroccan phosphate and its

derivatives. Other main items of export to India are metallic ores and metal scrap, semi-

finished products and inorganic chemicals. The main items of Indias exports to Morocco

are cotton yarn, synthetic fiber, transport equipment, pharmaceuticals, agricultural

implements, chemicals, spices and manufactured metals. The balance of trade has been

in favor of Morocco because of imports of phosphoric acid and rock phosphate by India.The quantum of bilateral trade, which was US$ 1.63 billion in 2010, reached US$ 2.04

billion in 2011 (including Indias exports to Morocco at US$ 587.2 million and Indias

imports from Morocco at US$1.45 billion). The trade turnover between the two

countries stood.


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An India-Morocco joint venture in fertilizer sector in Morocco, called IMACID, located at

Jorf Lasfar, about 150 Kms south of Casablanca, was set up in November 1999 between

M/s Chambal Chemicals & Fertilizers Ltd. of the Birla Group and Office Cherifien des

Phosphates (OCP) on the Moroccan side to produce phosphoric acid. In 2005, Tata

Chemicals Ltd. joined as a third equal partner in this joint venture. At present, the JV is

producing around 430,000 MT per annum of phosphoric acid, nearly all of which is

imported by India. The Moroccan phosphate organization, OCP, has invested in Paradip

Phosphates Ltd. in India.

Among other business activities, TATA Motors has a plant in Casablanca for

manufacturing bus bodies. Ranbaxy has a technical collaboration with Afric-Phar for

distribution of their finished products. It has set up their manufacturing plant for

medicines in Casablanca and commercial production is expected to begin. PepsiCo India

has acquired the beverage makers entire franchise bottling operations in Morocco.

Indian industry and business associations CII, FICCI and ASSOCHAM have institutional

arrangements with Moroccan industry and business associations. A number of trade

delegations from various industry and export promotion councils of India, such as led by

ASSOCHAM, CAPEXIL, TEXPROCIL and EEPC have been visiting Morocco periodically.

During these visits, a number of trade promotion activities such as expositions, buyer-

seller meets, etc., are organized.


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Three Year Export Statement of Principal Products

Product 2011-12 2012-13 2013-14

Qty(Mt) Value(Rs.lac)



FLORICULTURE

Fruits /

Vegetable

Seeds

15226.55 28804.4317168.0

034772.39 17181.04 40278.34

Floriculture 0.00 36532.27 0.00 42344.58 0.00 45589.08

Total 15226.55 65336.7 17168 77116.97 17181.04 85867.42

FRESH FRUITS & VEGETABLES

Fresh

Vegetables0.00 290433.14 0.00 328833.37 0.00 511747.78

Fresh Fruits 0.00 255715.45 0.00 329512.33 0.00 436426.05

Total 0 546148.59 0 658345.7 0 948173.83

PROCESSED FRUITS AND VEGETABLES

Pulses 174205.00

106584.24 201709.00

127999.52 343496.00

173699.69

Processed

Vegetables0.00 105992.69 0.00 111965.56 0.00 131661.87

Processed

Fruits &

Juices

0.00 165725.15 0.00 196876.65 0.00 255633.25

Total 174205 378302.08 201709 436841.73 343496 560994.8

ANIMAL PRODUCTS

Meat &

Preparatio0.00 1411093.3 0.00 1790320.1 0.00 2724690.6


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n

Dairy

Products0.00 61060.15 0.00 176877.30 0.00 376307.61

PoultryProducts

0.00 38835.20 0.00 46013.11 0.00 50941.12

Total 0 1510988.6 0 2013210.5 0 3151939.3

OTHER PROCESSED FOODS

Guargum 707326.0 1652386.7 406323.0 2128700.2 601756.0 1173403.1

Spirit &

Beverages0.00 149436.96 0.00 196206.88 0.00 246156.51

Groundnut 832619.0 524644.77 535637.0 406536.21 511663.0 321205.91

Misc

Processed

Items

0.00 383377.55 0.00 496265.55 0.00 688189.44

Total 1539945 2709846.0 941960 3227708.9 1113419 2428955.0

CEREALS

Basmati

Rice

3178235. 1544969.0 3459919. 1940938.8 3757377. 2930012.1

Wheat 740747.0 102326.85 6514815. 1052900.1 5559837. 925710.59

Other

Cereals4073694. 549305. 5441306. 818061.46 4609238. 713237.03

Non-

Basmati

Rice

3997734. 865912.76 6688035. 1444880.6 7018575. 1749316.2

Total 11990410 3062513.9 22104075 5256781.1 20945027 6318275.9

Source: DGCIS Annual Export


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SWOT Analysis

SWOT analysis of agriculture industry in India

Strengths

The Indian agriculture is large, competitive and well developed, offering products at low

prices. The sector experiences a constant demand, as Indians have a strong preference

for fresh rather than processed foods and for local spices and ingredients (The World

Bank, 1997). Provides employment for a large Indian population, living in rural

territories. Recent advances in technology and government initiatives support thedevelopment of the sector. In pursuance of the government policy to strengthen and

promote IT led governance, the department of agriculture and cooperation has been

taking various measures to promote the use and application of technology with the aim

of making agriculture online for the use of farmers, exporters, and traders, etc.

Weakness

One of the major weaknesses present for the agricultural sector in India is in the lack of

government support. Unlike in East Asian countries, the shift of the labor force from

agriculture to non-agriculture in India is peculiarly slow, largely attributable to rigid

labor laws in both the agricultural and industrial sectors. Gliessman (1989) also

highlights the need for pressing on with reforms in agriculture, in particular, trade

liberalization and export promotion strategies. Becker and et al. (1992) also claim that

though India spends on agriculture nearly twice as much as some East Asian economies,

this level of spending on agriculture does not translate into a significantly higher

sectoral performance. Inadequate road linkages also remain a major constrain for the

development of well- functioning agricultural markets. A continuing fragmentation of

land-holdings, poor maintenance of existing irrigation systems and declining soil fertility


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in some areas are other factors. Another weakness is based on seasonality and the fact

that agricultural sector output heavily depends on the annual monsoon, as less than

one-third of cropland is irrigated. The main food grain crops, for example, and some

cash crops (oilseeds, cotton,

jute and sugar) depend on the south-west monsoon (This brings 80% of India's rain,

usually within a three-month period from June to mid-September. The 2002 south-west

monsoon was disastrous, causing the autumn grain harvest to fall by 18% year on year.

In 2004 the sector stagnated in comparison to the previous year when the best

monsoon rains in a decade generated growth of around 10% in the agricultural sector.

Excessive rainfall in 2005 caused severe flooding in Maharashtra.

Opportunities

A growing population, rapid economic development, and political and social demands

exceed the mandate and capabilities of any corporation in an emerging economy, and

India is no exception to this. A growing population has made industrial development one

of the Indian government's highest policy priorities; it is an important element of

economic development as it assists in raising national income at a more rapid pace. It is

also a precondition for continued agricultural development. Palmer-Jones and Sen

(2003) state that the government continues to play a major role in assisting farmers

through agricultural credits, subsidies, price support schemes and extension services.

Although there are no food security concerns at present, better agricultural productivity

will hold the key to stable growth in food production, given the limits of the resource

base. There is an opportunity for the economic growth to benefit more people only if

the country raises agricultural productivity, improves its system of general education to

help the millions who must leave farming, and encourages labor intensive

manufacturing industries.


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Threats

About one-fifth of the country, 69m, is covered by forests and woodland, and one-half

of this area is reserved for the production of timber and other forestry products.

However, there are increasing concerns from environmentalists and local government

over the rapid depletion of forest areas, ecological factors, and scarcity of natural

resources. As income rises, India is becoming an increasingly important market for

processed foods, especially in the cities and among young people. Aware of quality and

international brands, consumers are less likely to support national products, and are

more vulnerable to pay premium prices for foreign products of better quality. This

represents a potential substitution to the local products, impacting the production

levels of agriculture sector. Food support prices for wheat and rice have given farmers

little incentive to diversify and have filled government storage facilities to overflowing,

while keeping the market price of food grains artificially high. Current agricultural policy,

which supports cereal production, is exceedingly expensive and will be unable to deal

with the likely scenario of a shift in consumption from cereal food towards non-cereal

food. A lack of market infrastructure also hampers the movement of crops, leading to

sudden shortages. India has considerable potential as an exporter of rice, cotton, many

types of fruit and even flowers, but this has so far not been tapped (Yeoh and Siang,

2006). The introduction of high-yield crop varieties and new fertilizing and irrigation

techniques over recent decades ' the so-called Green Revolution ' dramatically increased

productivity in some regions. India has been self-sufficient in food since the mid-1970s,

maintaining buffer stocks adequate to meet demand despite failed harvests and

seasonal fluctuations.


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SWOT Analysis of FoodProcessing Industry of India

Strengths

Abundant availability of raw material

Priority sector status for agro-processing given by the central Government

Vast network of manufacturing facilities all over the country

Vast domestic market

Weaknesses

Low availability of adequate infrastructural facilities

Lack of adequate quality control & testing methods as per international

standards

Inefficient supply chain due to a large number of intermediaries.

High requirement of working capital.

Inadequately developed linkages between R&D labs and industry.

Seasonality of raw material

Opportunities

Large crop and material base offering a vast potential for agro processing

activities

Setting of SEZ/AEZ and food parks for providing added incentive to develop

Greenfield projects

Rising income levels and changing consumption patterns

Favorable demographic profile and changing lifestyles

Integration of development in contemporary technologies such as electronics,

material science, bio-technology etc. offer vast scope for rapid improvement and

progress

Opening of global markets


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Threats

Affordability and cultural preferences of fresh food

High inventory carrying cost

High taxation

High packaging cost


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Agriculture in Goa

Introduction:

Goa is a tiny State located on West Coast of India, spread over in an area of 3.61 sq. km.The State is flanked on the east by Sahyadri Mountains and on the West with Arabian

Sea. The Northern tip of Goa borders Maharashtra State while Southern area is

bordered by Karnataka State. Goa is a rich treasure of biodiversity. The State of Goa was

ruled by Portuguese for nearly 450 years till it was liberated in 1961. For last 50 years of

Liberation, the State has made a remarkable progress in agriculture sector besides

various other spheres of economic upliftment. The GSDP of Goa stands at Rs. 80,000

per annum. Though tourism and mining are at forefront in terms of employment

generation, agriculture has been providing livelihood support to almost 12% of the

population. The Agriculture along with Forests in Goa is instrumental in keeping Goa

green and cover nearly 6 5% of the total area of the State.

In the last fifty year of liberation, the State has seen major changes in the agriculture

sector. At the time of liberation, nearly 70% of the population was involved in

agriculture as their full time occupation. Paddy was the predominant crop of the State

followed by Cashew and Coconut. The cropping pattern is changing and today, we have

Cashewnut which is cultivated in nearly 55,000 Ha with paddy covering about 31,000

Ha. The cultivation of horticultural crops is gaining importance due to the better returns,

lower risk and tolerance of these crops for part time farming.

Climate and Rainfall:

Goa receives rain from the South - West monsoons. The average rainfall is 2800 mm.

rainy season is spread over four months from June To September. Occasional thunder

showers are experienced in May and October. Goa experiences warm and humid

tropical climate. The summer temperature ranges from 240C to 360C. In winter, the

mercury hovers between 210C and 300C.


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SWOT analysis of Goa

Strengths

Goas biggest strength is the high literacy rate in the State. Its medical infrastructurealso puts it way ahead of most other States in India as reflected in the health

achievements of the population.

The small size of the State makes it possible for Goa to become a model state of the

country. The high political participation and involvement in local affairs can increase

self-regulation in the community and make devolution and decentralization effective.

Weaknesses

The growing population and an unregulated tourism growth has placed unsustainable

demands on the natural resources of the State.

Mining which has had its positive economic effects has also placed large costs on the

environment and health of the local population.

The rising cost of living has also disturbed the staple diet and nutrition basket of the

local population.

Opportunities

Goa has a large educated manpower with the ability to read and write in English. This is

a big asset that would help it to integrate into the global knowledge economy.

The clean environment, presence of few nonpolluting industries and a large medical

infrastructure provides potential for health tourism which needs to be tapped carefully

without overdrawing on the natural resources.


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Threats

Economic growth has also seen a number of structural changes in Goa. There has been a

growing inequality in the State and this needs long-term policy solutions. The decline in

nutritional status both due to higher prices during some peak tourist season and

lifestyle changes also needs to be taken note of.

The declining sex ratio is a matter of grave concern. There is growing incidence of

suicides, violence and crime especially against women, senior citizens and children

which needs to be addressed.

As incomes in the State have grown, so has vehicular traffic. Inadequate traffic

supervision of vehicles and road rage is leading to a large number of casualties and fatal

accidents on Goas roads.


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global country study report on morocco

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