global consumer trend monitoring university of sydney aslinda hafeez, client development july 2007
TRANSCRIPT
Global Consumer Trend Monitoring
University of SydneyAslinda Hafeez, Client Development
July 2007
Global Market Information Database
GMID
INDUSTRY DATA & ANALYSIS Global reports National market reports Company profiles Market sizes and sharesHealth & Wellness reportsCONSUMER STATISTICS
Global database Consumer trend rankings
CONSUMER ANALYSIS Lifestyle reports Country pulse Articles & Features Strategy briefings
COUNTRY STATISTICS Global database
FUTURE DEMOGRAPHIC Forecasts to 2020 Written analysis Unique graphical presentation
What’s in GCTM?
Articles & Features
Rankings
Country pulse
Strategy briefings
Content Titles – some examples
Global e-travel habits (Strategy Briefing) The power of jumbo brands (Blogtracker) Ageorexia – the attitudes to aging (Article) 25 global consumer trends for the next decade (Strategy
Briefing) Italians feel more guilty about overeating than adultery
(Country pulse) Boomers: now they are 60: changing consumption habits of
40-60 year olds to 2010 (Strategy Briefing) Naming & shaming: Women’s salaries compared with men’s
(Global ranking) One stop living and the quest for convenience (Trendtracker) China’s happiness rating climbs according to the Social Survey
Institute of China (Country pulse)
Consumer Statistics: Rankings
Ranking of international consumer trend
Snapshot overview of trend
Track the spread of consumer trends across the globe
Quantify differences between countries
Consumer Analysis: Articles & Features
Global consumer trend monitoring
Understand factors affecting consumer behaviour
Analysis of implications for consumer marketers
12 articles per month
Consumer Analysis: Country pulse
Understand “what’s hot” in each country
Dashboard presentation gives an at-a-glance overview
Covers 39 countries
Updated once a month
Consumer Analysis: Strategy briefingsIn-depth analysis of global consumer trends
Identify opportunities and challenges presented by a changing consumer
Full text analysis: more than 50 pages each
Updated once a month
Making sense of global markets
1950: 46.5 years
2000: 65.0 years
2050: 75.0 years
1950: 46.5 years
2000: 65.0 years
2050: 75.0 years
Average age (global):
2 billion people have middle class incomes
8 million millionaires
… but older
The world is getting richer …
Making sense of global markets
The new aesthete …
… with a little help from the professionals
the ‘forever young’
generation
Making sense of global markets
8 million millionairesThe fully cocooned lifestyles
Age compression & children’s influence on parental decisions
Hikikomori: those (usually young men) who go to their rooms and don’t come out for months.
Making sense of global markets
51% of people will live in
cities by 2015 world
global markets:
is constantly evolving
what changes are taking place?
the
the
What will it do for me?
Understand consumers Circumstances, Spending power, Mindsets, Attitudes, Buying
behaviour, Leisure activities, Aspirations
…in the countries you are operating in
…in new country markets
Identify important trends by country, age and lifestyle group
Ensure your strategic planning takes account of opportunities that new trends present
Get insight into new consumer trends and influences
Track trends as they spread across the globe Obesity
Online as the new TV
Children getting older younger
…
Contact details:
Aslinda Hafeez
Client Developement
Euromonitor International
3 Lim Teck Kim Road #08-01
Singapore Technologies Building
Singapore 088934
tel: +65 6429 0590 ext. 464
fax: +65 6324 1855
website: www.euromonitor.com
e-mail: [email protected]