global cloud index 2012- 2017 latam

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 1 Cisco Public 1 © 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Global Cloud Index, 2012–2017

Latin America

October 2013

Under Embargo Until October 15, 2013

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

Global Cloud Readiness

Forecasting Global Cloud Traffic / Gauging Cloud Transformation

Global Cloud Index

Broadband Penetration

Upload / Download Speeds

Network Latency

40 TBs of Monthly Traffic

from 10 Data Centers

Over 90M Speed Tests from

150 Countries

Global Data Center/Cloud Trends


Data Distinctions and Overlap of 2017 Traffic Forecasts

A 130 EBs

B 1.3 ZBs

C 0.5 ZBs

D 5.9 ZBs

Global Cloud Index (GCI) Visual Networking Index (VNI)

+ B C D = 1.4 ZBs

Non-Data

Center Traffic NOT included in GCI

B Data Center-

to-User Traffic

This is the overlap

between VNI and GCI

B Data Center-

to-User Traffic

This is the overlap

between VNI and GCI

Data Center-

to-Data Center

Traffic

+ = 7.7 ZBs B +

Within Data

Center

C

D

Traffic that flows from

data center to data

center

Traffic that remains

within the data center

A

A


Updated Forecast and Analysis (2012 - 2017)

Data Center and Cloud Traffic

• Growing global data center traffic volumes

• Increasing percentage of global cloud traffic

Workload Transition and Cloud Examples

• Increasing virtualization / apps to the cloud

• Consumer and business cloud examples

Cloud Readiness

• Comparing regional networking metrics

• Identifying cloud service requirements


25% CAGR 2012–2017

Data Center Traffic Triples from 2012 to 2017

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

7.7 ZB

2.6 ZB

3.3 ZB

4.2 ZB

5.2 ZB

6.4 ZB


19% CAGR 2012–2017

Data Center Traffic Grows 2.4-Fold from 2012 to 2017

0.0

0.1

0.1

0.2

0.2

0.3

0.3

0.4

0.4

0.5

0.5

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

446 EB

188 EB

242 EB

295 EB

344 EB

393 EB


8 Trillion Hours

HD video streaming

~3 hours of streamed HD video everyday annually for the world’s population

Traffic Equivalencies

107 Trillion Hours

streaming music

~19 months of continuous music streaming for the world’s population

19 Trillion Hours

web conferencing

14 hours of web conferencing everyday annually for the world’s workforce


Within Data Center

76%

Data Center- to-Data Center

7%

Data Center- to-User

17%

Most Data Center Events/Content Stays Within the Data Center

Web, email,

internal VoD,

WebEx, et al.

Storage, production

and development

data, authentication

A

B

Within Data Center (76%)

C

Replication,

inter-database

links

Data Center-to- Data Center (7%)

Data Center-to-User (17%)

Cisco Public 9 © 2012 Cisco and/or its affiliates. All rights reserved.


Applies Industry-Standard Cloud Computing Definition

On-demand self-service

Broad network access

Resource pooling

Rapid elasticity or expansion

Measured service

Five essential characteristics of cloud computing:


Source: National Institute of Standards and Technology


0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

Cloud Data Center (35% CAGR)

Traditional Data Center (12% CAGR)

Cloud Accounts for Over Two-Thirds of Data Center Traffic by 2017

46 %

25% CAGR 2012–2017

54%

69%

31%


0.0

0.1

0.1

0.2

0.2

0.3

0.3

0.4

0.4

0.5

0.5

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year



Cloud Accounts for Over Two-Thirds of Data Center Traffic by 2017

41 %

19% CAGR 2012–2017

59%

67%

33%


0.0

1.0

2.0

3.0

4.0

5.0

6.0

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

Cloud Traffic Will Grow 4.5 Fold from 2012 to 2017

35% CAGR 2012–2017

5.3 ZB

4.2 ZB

1.2 ZB

1.8 ZB

2.4 ZB

3.2 ZB


0.0

0.1

0.1

0.2

0.2

0.3

0.3

0.4

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

Cloud Traffic Will Grow 3.9 Fold from 2012 to 2017

31% CAGR 2012–2017

298 EB

249 EB

77 EB

117 EB

159 EB

203 EB


North America

2012: 469 Exabytes

2017: 1.9 Zettabytes

CAGR 32%

Western Europe

2012: 225 Exabytes

2017: 770 Exabytes

CAGR 28%

Central/Eastern Europe

2012: 69 Exabytes

2017: 325 Exabytes

CAGR 36%

Latin America

2012: 77 Exabytes

2017: 298 Exabytes

CAGR 31%

Middle East & Africa

2012: 17 Exabytes

2017: 157 Exabytes

CAGR 57%

Asia Pacific

2012: 319 Exabytes

2017: 1.9 Zettabytes

CAGR 43%


APAC Almost Equals North America’s Cloud Traffic by 2017


Consumer Cloud Traffic Grows Faster than Business Cloud Traffic

35% CAGR 2012–2017

0.0

1.0

2.0

3.0

4.0

5.0

6.0

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

Business Cloud DataCenter (31% CAGR)

Consumer Cloud DataCenter (36% CAGR)

19%

81%

22%

78%


Consumer Cloud Traffic Grows Faster than Business Cloud Traffic

31% CAGR 2012–2017

0.0

0.1

0.1

0.2

0.2

0.3

0.3

0.4

2012 2013 2014 2015 2016 2017

Zett

ab

yte

s /

Year

Business Cloud DataCenter (30% CAGR)

Consumer Cloud DataCenter (31% CAGR)

22%

78%

23%

77%


0

5

10

15

20

25

2012 2013 2014 2015 2016 2017

Exab

yte

s /

Year

Traffic Will Increase 12-Fold from 2012 to 2017

63% CAGR 2012–2017


0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

0.40

0.45

2012 2013 2014 2015 2016 2017

Exab

yte

s /

Year

Traffic Will Increase 8-Fold from 2012 to 2017

51% CAGR 2012–2017


0

20

40

60

80

100

120

140

160

180

200

2012 2013 2014 2015 2016 2017

Insta

lled

Wo

rklo

ad

s i

n M

illio

ns



Nearly Two-thirds of all Workloads Will Be Cloud-based by 2017

18% CAGR 2012–2017

61%

39%

37%

51%

49%

63%


0

1

2

3

4

5

6

7

8

9

2012 2013 2014 2015 2016 2017

Insta

lled

Wo

rklo

ad

s i

n M

illio

ns



Nearly Two-thirds of all Workloads Will Be Cloud-based by 2017

14% CAGR 2012–2017

64%

36%

38%

51%

49%

62%


-

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

2012 2013 2014 2015 2016 2017

Traditional Data Center

Cloud Data Center

Data Center Workloads Per Server: Cloud Outpaces Traditional 7-fold by 2017

4X More

Workloads /

Server

7X More

Workloads /

Server

Wo

rklo

ad

s t

o N

on

-Vir

tua

lize

d S

erv

er

Ra

tio


-

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

2012 2013 2014 2015 2016 2017

Traditional Data Center

Cloud Data Center

Data Center Workloads Per Server: Cloud Outpaces Traditional 7-fold by 2017

2X More

Workloads /

Server

4X More

Workloads /

Server

Wo

rklo

ad

s t

o N

on

-Vir

tua

lize

d S

erv

er

Ra

tio


North America

2012: 15.2 M

2017: 48.2 M

CAGR 26%

Western Europe

2012: 7.0 M

2017: 20.8 M

CAGR 24%


2012: 1.4 M

2017: 5.2 M

CAGR 31%

Latin America

2012: 1.5 M

2017: 4.9 M

CAGR 28%


2012: 0.5 M

2017: 2.9 M

CAGR 45%

Asia Pacific

2012: 6.8 M

2017: 36.5 M

CAGR 40%

Middle East & Africa Workloads Grow 6-Fold from 2012 to 2017 North America Will Have the Largest Share of Cloud Workloads by 2017


North America

2012: 21.5 M

2017: 27.2 M

CAGR 5%

Western Europe

2012: 10.6 M

2017: 12.1 M

CAGR 3%


2012: 2.6 M

2017: 3.4 M

CAGR 6%

Latin America

2012: 2.6 M

2017: 3.0 M

CAGR 3%


2012: 1.0 M

2017:1.9 M

CAGR 13%

Asia Pacific

2012: 12.9M

2017: 22.1 M

CAGR 11%

Single Digit Growth for Traditional Workloads in Most Regions


Cloud Traffic

5.8 GB / hour / HH

HDTV

Social Media Music Streaming

Email/IM

Smart Home

Online Shopping

Video Streaming

Multi-player Gaming


Cloud Traffic

4.1 GB / hour/ SB

Desktop Video Conferencing

Calendaring/Email

Order Syncing

Financial Reports

Streaming Training Video

Smart Warehouse


Cloud Traffic per Car

2.1 GB / hour/ car

Web Browsing

Streaming Audio

Navigation (LBS)

Streaming

Long-form Video

Streaming

Short-form Video

Smart Car


Business & Consumer Apps/Network Requirements

Basic Cloud Apps

Network Requirements:

Download Speed: Up to 750 kbps

Upload Speed: Up to 250 kbps

Latency: Above 160 ms

Intermediate Cloud Apps


Download Speed: 751–2,500 kbps

Upload Speed: 251–1,000 kbps

Latency: 159 - 100 ms

Advanced Cloud Apps


Download Speed: Higher than 2,500 kbps

Upload Speed:

Higher than 1,000 kbps

Latency: Less than 100 ms


Supporting Business & Consumer Applications Today on Fixed Networks (Non-Concurrent Apps)

Basic Cloud Application Ready

Intermediate Cloud Application Ready

Hi Lo Latency

Advanced Cloud Application Ready

WE APAC

CEE

NA

LATAM

MEA

UAE Kazakhstan

Kuwait

Lo

Hi

Average Broadband

Speed


Supporting Business & Consumer Applications Today on Mobile Networks (Non-Concurrent Apps)



Hi Lo Latency

Lo

Hi


Average Broadband

Speed

NA

WE

CEE

MEA

APAC

LATAM

UAE

Singapore

Hong Kong

Denmark

Mexico

Netherlands


Business & Consumer Network Requirements for Concurrent Apps

Basic Cloud Apps Concurrent Support


Download Speed: ~1900 kbps

Upload Speed: ~600 kbps

Latency: Above 160 ms

Intermediate Cloud Apps Concurrent Support


Download Speed: ~7,000 kbps

Upload Speed: ~2,600 kbps

Latency: 159 - 100 ms

Advanced Cloud Apps Concurrent Support


Download Speed: ~21,000 kbps

Upload Speed:

~9,000 kbps

Latency: Less than 100 ms

• Video Chat /

Conferencing

• Personal Content

Locker

• Multi-player

Gaming

• Multi-media Social

Networking

• ERP/CRM

• HD Video and

Music Streaming

• Virtual Office

• Connected

Education/ Medicine

• HD video chat

• HD audio

conferencing

• HD video

conferencing

• Stream super HD

video

• Email / IM

• File Sharing

• Social Networking

• Web-Conferencing

• SD Video and

Music Streaming


Supporting Business & Consumer Applications Today on Fixed Networks (Concurrent Apps)



Hi Lo Latency


WE APAC

CEE

NA

LATAM

MEA

Uruguay

UAE USA

Romania

Hong Kong

Korea Lithuania

Luxembourg

Sweden

Lo

Hi

Average Broadband

Speed


Supporting Business & Consumer Applications Today on Mobile Networks (Concurrent Apps)



Hi Lo Latency


NA

WE

CEE

MEA

APAC

LATAM

Singapore

Hong Kong

UAE

Kuwait

Lo

Hi

Average Broadband

Speed


APAC

CEE

LATAM

MEA

NA

WE

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fix

ed

Bro

ad

ba

nd

Pe

netr

ati

on

Mobile Broadband Penetration

APAC—Asia Pacific

CEE—Central & Eastern Europe

LATAM—Latin America

MEA—Middle East and Africa

NA—North America

WE—Western Europe


APAC

CEE

LATAM

MEA

NA

WE

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fix

ed

Bro

ad

ba

nd

Pe

netr

ati

on

Mobile Broadband Penetration

APAC—Asia Pacific




NA—North America

WE—Western Europe


Projected Regional Growth Rates from 2012 to 2017

APAC

CEE

LATAM MEA

NA

WE

0%

5%

10%

15%

20%

25%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Fix

ed

Bro

ad

ban

d P

en

etr

ati

on

In

cre

ase

Mobile Broadband Penetration Increase

APAC—Asia Pacific




NA—North America

WE—Western Europe


Regional Mobile & Fixed Device Ownership and M2M Connections

APAC

CEE LATAM

MEA

NA

WE

-

1

2

3

4

5

6

7

1.50 1.55 1.60 1.65 1.70 1.75 1.80 1.85 1.90

Avera

ge F

ixed

Devic

es/

Co

nn

ecti

on

s p

er

User

Average Mobile Devices / Connections per User

APAC—Asia Pacific




NA—North America

WE—Western Europe


Regional Mobile & Fixed Device Ownership and M2M Connections

APAC

CEE LATAM

MEA

NA

WE

-

1

2

3

4

5

6

7

8

9

- 0.50 1.00 1.50 2.00 2.50 3.00 3.50

Avera

ge F

ixed

Devic

es/

Co

nn

ecti

on

s p

er

User

Average Mobile Devices / Connections per User

APAC—Asia Pacific




NA—North America

WE—Western Europe


Projected Regional Growth Rates from 2012 to 2017

APAC

CEE LATAM

MEA

NA

WE

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

- 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6

Incre

ase i

n A

ve

rag

e F

ixed

D

evic

es/

Co

nn

ecti

on

s p

er

User

Increase in Average Mobile Devices / Connections per User

APAC—Asia Pacific




NA—North America

WE—Western Europe


North America

Western Europe

Latin America


2 nd

Mean DL 12.9

Mbps

4 th

Median DL 10.7 Mbps

3 rd

Mean

UL 3.6

Mbps

2 nd

Median UL 1.8

Mbps

1 st

Mean DL 14.3 Mbps

2 nd

Median DL 9.5 Mbps

4 th

Mean UL 3.3 Mbps

4 th

Median UL 1.3 Mbps

3 rd

Mean

DL 11.4 Mbps 3 rd

Median DL 7.1 Mbps

1 st

Mean

UL 7.1 Mbps

1 st

Median

UL 3.0 Mbps

5 th

Mean

DL 4.9

Mbps

5 th

Median

DL 3.4

Mbps

5 th

Mean

UL 1.3

Mbps

5 th

Median

UL 0.6

Mbps

6 th

Mean

DL 3.0

Mbps

6 th

Median

DL 2.2

Mbps

6 th

Mean

UL 1.1

Mbps

6 th

Median

UL 0.4

Mbps

4 th

Mean

DL 10.3

Mbps 4 th

Median

DL 6.8

Mbps

2 nd

Mean

UL 6.1

Mbps

2 nd

Median

UL 2.2

Mbps

Asia Pacific

Central and Eastern Europe


North America

Western Europe

Latin America


1 st

Mean

DL 10.0 Mbps

1st

Median DL 8.3

Mbps

2 nd

Mean

UL 4.2 Mbps

1 st

Median

UL 2.0

Mbps

2 nd

Mean

DL 8.0

Mbps

2 nd

Median

DL 6.1

Mbps

4 th

Mean UL 2.7 Mbps

3 rd

Median

UL 1.3 Mbps

3 rd

Mean

DL 7.0

Mbps 3rd

Median

DL 4.9

Mbps

1st

Mean

UL 5.0

Mbps

2 nd

Median

UL 1.8

Mbps

5 th

Mean DL 3.2

Mbps

5 th

Median DL 1.9

Mbps

6 th

Mean

UL 1.1 Mbps

5 th

Median UL 0.6

Mbps

6 th

Mean

DL 2.7

Mbps

6 th

Median

DL 1.7

Mbps

5 th

Mean

UL 1.3

Mbps

6 th

Median

UL 0.5

Mbps

4 th

Mean DL 4.6 Mbps

4 th

Median DL 3.1 Mbps

3 rd

Mean UL 3.2 Mbps

4 th

Median

UL 1.2 Mbps

Asia Pacific



3 rd

Mean DL 12.1 Mbps

3 rd

Median DL 9.6 Mbps

2 nd

Mean UL 9.1 Mbps

2 nd

Median UL 7.3 Mbps

4 th

Mean

DL 7.8

Mbps

4 th

Median

DL 6.3

Mbps

5 th

Mean

UL 5.7

Mbps

5 th

Median

UL 4.6

Mbps

North America

Western Europe

Asia Pacific


Latin America


6 th

Mean

DL 2.3

Mbps

6 th

Median

DL 1.9

Mbps

6 th

Mean

UL 1.1

Mbps

6 th

Median

UL 0.9

Mbps

5 th

Mean DL 6.7

5 th

Median DL 5.3

4 th

Mean UL 6.1

4 th

Median UL 4.9

1 st

Mean DL 16.8 Mbps

1 st

Median DL 13.4 Mbps

1 st

Mean UL 11.4 Mbps

1 st

Median UL 9.1 Mbps

2 nd

Mean DL 13.1 Mbps

2 nd

Median DL 10.4 Mbps

3 rd

Mean UL 8.7 Mbps

3 rd

Median UL 7.0 Mbps


North America

Western Europe

Latin America


1 st

Mean DL 4.6 Mbps

2 nd

Median DL 2.8 Mbps

2 nd

Mean UL 2.5 Mbps

3 rd

Median UL 1.1 Mbps

3 rd

Mean DL 3.9 Mbps

1 st

Median DL 2.9 Mbps

3rd Mean UL 2.0 Mbps

1 st

Median UL 1.2 Mbps

2 nd

Mean DL 4.1 Mbps

3 rd

Median DL 2.4 Mbps

1 st

Mean UL 3.0 Mbps

2 nd

Median UL 1.1 Mbps

6 th

Mean DL 1.3 Mbps

6 th

Median DL 1.0 Mbps

6 th

Mean UL 1.0 Mbps

6 th

Median UL 0.4 Mbps

4 th

Mean DL 3.3 Mbps

4 th

Median DL 2.3 Mbps

4 th

Mean UL 1.6 Mbps

4 th

Median UL 0.5 Mbps

5 th

Mean DL 2.1 Mbps

5 th

Median DL 1.5 Mbps

5 th

Mean UL 1.4 Mbps

5 th

Median UL 0.7 Mbps

Asia Pacific



Fixed Network Movers and Shakers

Aruba

Brazil

Cayman Islands

Chile

Colombia

Ecuador

Mexico

Puerto Rico

U.S Virgin Islands

Uruguay

Colombia

Dominican Republic

Ecuador

Jamaica

Mexico

Panama

Paraguay

Puerto Rico

Uruguay

Venezuela

Most Improved

2012 to 2013

Top Countries

2013


Mobile Network Movers and Shakers

Aruba

Bahamas

Barbados

Belize

Mexico

Puerto Rico

Suriname

Uruguay

Brazil

Chile

Colombia

Costa Rica

Dominican Republic

Mexico

Puerto Rico

Most Improved

2012 to 2013

Top Countries

2013


Forecasting and Analysis

• By 2017, global data center traffic will reach 7.7 ZBs/year (3X growth)

• By 2017, cloud traffic will reach 5.3 ZBs/year (5X growth)

• Over two-thirds of all data center traffic will be cloud-based by 2017

• Nearly two-thirds of all workloads will be processed in the cloud by 2017

• By 2017, average workloads per cloud server will be 4X greater than traditional server

• MEA cloud workloads will have 6X growth from 2012 to 2017; NA will have the largest share of cloud workloads by 2017

• CEE will have the highest growth in fixed and mobile broadband penetration between 2012-2017;

• Fixed Networks—Intermediate cloud apps: MEA; Advanced cloud apps: APAC, CEE, NA, LATAM and WE

• Mobile Networks—Basic cloud apps: APAC, LATAM, MEA; Intermediate cloud apps: CEE, NA, WE

Data Center

and Cloud

Traffic

Workload

Transition

and Cloud

Examples

Cloud

Readiness


Where to Find More Information / Direct Questions

Public URL: www.cisco.com/go/cloudindex

• Media Release

• GCI White Paper

• Cloud Readiness Report

• GCI Q&A

• GCI Highlights Tool

• Cloud Readiness Tool

Please direct Global Cloud Index questions to:

[email protected]


Thank you.


3 ms 55 ms 25 ms

Content

Providers

Latency increases by 1 ms

for each additional 150

miles travelled

ISP Backbone /

Regional Area

Network

ISP

Access


Spanning a Range of End-User and Network Requirements

Cloud-based Healthcare

Remote vital signs monitoring

Web conferencing consultations

Medical image transfers

Remote Surgery/Telesurgery Cloud-based Education

Web-based tutorials

Collaborative learning spaces

Desktop video instruction

Interactive remote classrooms (TP)

Cloud-based Manufacturing

Real-time communications (chat/IM)

Inventory management

CAD/CAM Collaborative designing

HD business conferencing (TP)


Fixed

Uruguay

Aruba

Chile

Mexico

Brazil

Cayman Islands

Puerto Rico

Colombia

U.S Virgin

Islands

Ecuador

Mobile

Uruguay

Mexico

Puerto Rico

Aruba

Barbados

Bahamas

Belize

Suriname

Most Improved (Y/Y)

Uruguay

Paraguay

Mexico

Dominican Republic

Puerto Rico

Ecuador

Colombia

Panama

Venezuela

Jamaica

Most Improved

(Y/Y)

Brazil

Mexico

Chile

Colombia

Puerto Rico

Dominican

Republic

Costa Rica


Thank you.