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Global Cigarettes Industry

Published on February 2013

Report Summary

This report analyzes the worldwide markets for Cigarettes both by volume (in Billion Sticks) and by value (US$ Billion). The report

provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these

markets.

The report profiles 78 companies including many key and niche players such as British American Tobacco, China National

Tobacco Corporation, Imperial Tobacco Group PLC, Japan Tobacco Group, and Philip Morris International.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search

engine sources in the public domain.

Table of Content

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. OUTLOOK II-1

A Snapshot of the Global Cigarette Market II-1

Sizing the Market II-1

Asia-Pacific Rules the Global Cigarette Demand II-1

A Note on Smoking Prevalence Rates II-2

Table 1: Smoking Prevalence Worldwide by Region: 2012

(includes corresponding Graph/Chart) II-2

Global Cigarette Volumes Come under Pressure II-3

Growing Markets Aren't Necessarily Profitable II-3

Table 2: Global Comparison of Volume and Profit Distribution

of Cigarettes by Region: 2011 (includes corresponding

Graph/Chart) II-4

Global Cigarettes Industry (From Issuu) /23

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2. TRENDS & ISSUES II-5

Developed Countries on the Trail of 'Kicking the Butt' II-5

The Cost of Tobacco Dependence II-5

Cigarette Price Plays a Key Role in Curtailing Smoking II-5

Why is Price a Major Option for Governments to Curtail

Smoking' II-5

Consumer Shift between Price Bands - An Obvious Outcome of

Price Rises II-6

Illicit Trade of Cigarettes - A Global Problem II-6

Economies of Cigarette Smuggling and Actions to Curb II-6

Do Taxes Foster Cigarette Smuggling' II-7

What Entices Manufacturers to Resort to Cigarette Smuggling' II-7

Deceptive Marketing Tactics Now Shift to Developing Countries II-7

Tobacco Regulations - Package Warnings II-8

Table 3: Leading Countries Worldwide for Mandatory Average

Area of Warnings on Cigarette Packs (includes corresponding

Graph/Chart) II-9

Table 4: Number of Countries Mandating Graphical Warnings on

Cigarette Packs (includes corresponding Graph/Chart) II-10

The FCTC Treaty & Packaging Norms II-10

Plain Packaging - The Latest in Anti-Tobacco Regulation II-10

New Regulations May Encourage Illicit Trade II-11

3. COMPETITION II-12

Competitive Structure II-12

Table 5: Leading Players in the Global Cigarette Market

(2011): Percentage Breakdown of Volume Sales for Philip

Morris International, British American Tobacco, Japan

Tobacco, Imperial Tobacco and Others (includes corresponding

Graph/Chart) II-12

Table 6: Leading Players in the Global Hand-Rolled Tobacco

Market (2011): Percentage Breakdown of Volume Sales for

Imperial Tobacco, British American Tobacco, Japan Tobacco

International, Philip Morris International and Others


From Buyouts to New Technologies - The Changing Face of

Competitive Strategies II-13

Competitive Advantages of Leading Cigarette Manufacturers II-13

List of Cigarette Brands of Major Global Companies II-14

Philip Morris Embarks on Market Specific Strategies II-14

4. PRODUCT INTRODUCTIONS II-15

Savanna Launches Five-pack Cigarettes II-15

BAT and JTI Set to Launch New Two-in-one Cigarettes II-15

China Kangtai Launches Cactus Cigarettes in Russia II-15

BAT Korea to Launch KENT Convertibles, a Dual-Flavored









Cigarette II-16

ITC Set to Launch Lucky Strike Cigarette Brand in India II-16

Lorillard Unveils Newport Non-Menthol Cigarette II-16

Japan Tobacco Launches Smokeless Tobacco 'Zerostyle Mint' in

Japan II-16

Japan Tobacco Unveils Pianissimo Super Slims Menthol One II-16

Scandinavian Tobacco Expands Café Crème Miniature Line II-17

ITC Introduces Lucky Strike Cigarettes in India II-17

Philip Morris Introduces Marlboro Clove Varieties in Indonesia II-17

Philip Morris Introduces Super Slim Marlboros II-17

Philip Morris Launches New Varieties of Bond and Virginia

Brands II-17

China Kangtai Cactus Launches Low and Zero Nicotine Cigarettes II-18

Reynolds American Launches Camel Dip in Florida and Colorado II-18

Commonwealth Brands Launches Davidoff Slims Cigarettes in US II-18

KT&G Unveils New ESSE Cigarettes II-18

5. RECENT INDUSTRY ACTIVITY II-19

JTI Takes Over Gryson II-19

Japan Tobacco Acquires HCTF II-19

STG Inks Deal with Reynolds American to Takeover Lane II-19

China Kangtai Enters into Sales Agreements with Tobosst and

Apollo II-19

China Kangtai Cactus Acquires Dadi Tobacco Manufacturing

Company II-20

Philip Morris Merges with Fortune Tobacco II-20

Scandinavian Tobacco Group Merges with Swedish Match II-20

Japan Tobacco Acquires KBH&C and Kannenberg II-21

British American Tobacco Acquires Majority Stake in Bentoel II-21

Japan Tobacco Acquires Tribac Leaf; Forms Joint Venture with

Leaf Suppliers II-21

6. FOCUS ON SELECT GLOBAL PLAYERS II-22

British American Tobacco (UK) II-22

China National Tobacco Corporation (China) II-23

Imperial Tobacco Group PLC (UK) II-24

Japan Tobacco Group (Japan) II-25

Philip Morris International (Switzerland) II-26

7. GLOBAL MARKET PERSPECTIVE II-28

Volume Analysis II-28

Table 7: World Recent Past, Current & Future Analysis for

Cigarettes by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in Billion Sticks for Years 2010 through 2018










Table 8: World Historic Review for Cigarettes by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in Billion Sticks for

Years 2004 through 2009 (includes corresponding Graph/Chart) II-29

Table 9: World 15-Year Perspective for Cigarettes by

Geographic Region - Percentage Breakdown of Volume Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2004, 2012

& 2018 (includes corresponding Graph/Chart) II-30

Value Analysis II-31

Table 10: World Recent Past, Current & Future Analysis for

Cigarettes by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in US$ Billion for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-31

Table 11: World Historic Review for Cigarettes by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Billion for Years

2004 through 2009 (includes corresponding Graph/Chart) II-32

Table 12: World 15-Year Perspective for Cigarettes by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2004, 2012

& 2018 (includes corresponding Graph/Chart) II-33

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Current & Future Analysis III-1

Cigarette Sales Take the Tax Battering III-1

Cigarette Smoking Statistics III-2

Other Tobacco Products Gain with fall in Cigarette Sales III-2

Marketing Expenditure on Cigarettes Outclasses Spend on

Anti-Smoking Activities III-2

2011 - A Sluggish Year for Tobacco Control Measures III-3

Smoking Laws in the US in a Nutshell III-3

Anti-Smoking Measures from the Federal Government - A 2011

Perspective III-3

New Packaging Regulations to Affect Demand of Cigarettes III-4

Table 13: Mandatory Average Area of Warnings on Cigarette









Packs for Select Countries in Latin American and the

Caribbean (includes corresponding Graph/Chart) III-5

Gap between State and Federal Measures against Smoking III-5

Table 14: Cigarette Taxes and Annual Tax Revenues in the

US by State: FY 2011 III-6

Black Market for Cigarettes Affects Tax Revenues - A Focus

on New York Market III-7

Competition III-7

Big Three Dominate the US Cigarette Market III-7

Table 15: Leading Players in the US Cigarettes Market


Morris USA, RJ Reynolds, Lorillard and Others (includes

corresponding Graph/Chart) III-8

Philip Morris USA Banks on Pricing Power III-8

Manufacturers Realize Cost Savings III-8

Elevated Declines in Volumes Affect Profitability III-9

Key Statistics III-9

Table 16: Percentage Distribution of Traditional Cigarette

Brands in the US by Number of Brands for Premium and Value

Categories: 2012 (includes corresponding Graph/Chart) III-9

Table 17: Percentage Distribution of Traditional Cigarette

Brands in the US by Retail Price for Premium and Value

Segments: 2012 (includes corresponding Graph/Chart) III-9

Table 18: Percentage Breakdown of Volume Sales of

Cigarettes in the US Market by Filter and Non-Filter

Categories for the Years 1997, 2002, 2007 and 2012

(includes corresponding Graph/Chart) III-10

Table 19: Percentage Breakdown of Volume Sales in the US

Cigarette Market by Tar Content for the Years 1997, 2002,

2007 and 2012 (includes corresponding Graph/Chart) III-10

Table 20: Percentage Breakdown of Volume Sales of

Cigarettes in the US Market by Cigarette Length for the

Years 1997, 2002, 2007 and 2012 (includes corresponding

Graph/Chart) III-11

Table 21: US Cigarette Market Based on Menthol Content:

Percentage Breakdown of Volume Sales for Menthol and

Non-Menthol Cigarettes for Years 1997, 2002, 2007 and 2012


EX-IM Statistics III-12

Table 22: US Imports of Cigarettes by Country of Origin

(2010 & 2011): Percentage Breakdown of Value Imports for

Canada, South Korea, Turkey, Germany, Mexico, China, Chile,

India and Others (includes corresponding Graph/Chart) III-12









Table 23: US Exports of Cigarettes by Destination (2011):

Percentage Breakdown of Value Exports for Japan, Mexico,

Lebanon, Morocco, Cyprus and Others (includes corresponding

Graph/Chart) III-12

Product Launches III-13

Strategic Corporate Development III-13

Key Players III-13

B.Market Analytics III-16

Volume Analysis III-16

Table 24: US Recent Past, Current & Future Analysis for

Cigarettes - Analyzed with Annual Sales Figures in Billion

Sticks for Years 2010 Through 2018 (includes corresponding

Graph/Chart) III-16

Table 25: US Historic Review for Cigarettes - Analyzed with

Annual Sales Figures in Billion Sticks for Years 2004

Through 2009 (includes corresponding Graph/Chart) III-17

Value Analysis III-18

Table 26: US Recent Past, Current & Future Analysis for

Cigarettes - Analyzed with Annual Sales Figures in US$

Billion for Years 2010 Through 2018 (includes corresponding

Graph/Chart) III-18

Table 27: US Historic Review for Cigarettes - Analyzed with

Annual Sales Figures in US$ Billion for Years 2004 Through

2009 (includes corresponding Graph/Chart) III-19

2. CANADA III-20



Smoking: Then and Now III-20

Cigarette Consumption Trends III-20

Cigarette Consumption by Gender III-20

Cigarette consumption by Age III-20

Cigarette consumption by Education III-21

Current Smoking Prevalence in Canada III-21

Prevalence by Gender III-21

Prevalence by Age III-21

Prevalence by Education III-21

Prevalence in 6-9 Grades III-21

A Focus on Sales Channels III-21

Sourcing of Cigarettes in Canada III-21

Roll-Your-Own Tobacco Market III-22

Quitting Cigarettes III-22

Quitting Cigarettes by Age and Gender III-22

Quitting Cigarettes among 6-9 Grades III-22

Quitting Success III-22

EX-IM Trade III-23









Table 28: Canadian Imports of Cigarettes by Country of

Origin (2011): Percentage Breakdown of Value Imports for

Poland, Lithuania, Panama, US, Germany and Others (includes


Table 29: Canadian Exports of Cigarettes by Destination

(2011): Percentage Breakdown of Value Exports for US,

Vietnam, South Korea and Others (includes corresponding

Graph/Chart) III-23



Table 30: Canadian Recent Past, Current & Future Analysis

for Cigarettes - Analyzed with Annual Sales Figures in

Billion Sticks for Years 2010 Through 2018 (includes


Table 31: Canadian Historic Review for Cigarettes -


Years 2004 Through 2009 (includes corresponding

Graph/Chart) III-25


Table 32: Canadian Recent Past, Current & Future Analysis

for Cigarettes - Analyzed with Annual Sales Figures in US$


Graph/Chart) III-26

Table 33: Canadian Historic Review for Cigarettes -


2004 Through 2009 (includes corresponding Graph/Chart) III-27

3. JAPAN III-28



Tax-Shock Cuts Demand for Cigarettes in Japan III-28

Competition III-28

International Brands Gain Strength Post Earthquake in 2011 III-28


Japan Tobacco Group - The Largest Japanese Tobacco

Manufacturer III-29



Table 34: Japanese Recent Past, Current & Future Analysis




Table 35: Japanese Historic Review for Cigarettes -











Graph/Chart) III-32


Table 36: Japanese Recent Past, Current & Future Analysis



Graph/Chart) III-33

Table 37: Japanese Historic Review for Cigarettes -



4. EUROPE III-35





Smoking Rate Continues to Be High in Western Europe III-35

Pricing III-36

Table 38: Cigarette Price and Price Growth Comparison for

Select European Countries: 2010 (includes corresponding

Graph/Chart) III-36

Illicit Trade - A Growing Concern in EU III-36

Table 39: Contraband and Counterfeit Share of Total

Cigarette Sales in Select EU Countries: 2011 (includes


Super-slims - A Growing Segment in Eastern Europe III-37

Regulations - Package Warnings III-38


Packs for Select Countries in Europe (includes


Competition III-39

Table 41: Leading Players in the European Union Cigarette

Market (2011): Percentage Breakdown of Volume Sales for

Philip Morris International, Imperial Tobacco, British

American Tobacco, Japan Tobacco and Others (includes





Table 42: European Recent Past, Current & Future Analysis

for Cigarettes by Geographic Region - France, Germany,

Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraine

and Rest of Europe Markets Independently Analyzed with



Table 43: European Historic Review for Cigarettes by









Geographic Region - France, Germany, Italy, UK, Spain,

Russia, Greece, Poland, Turkey, Ukraine and Rest of Europe

Markets Independently Analyzed with Annual Sales Figures in



Table 44: European 15-Year Perspective for Cigarettes by

Geographic Regions - Percentage Breakdown of Volume Sales

for France, Germany, Italy, UK, Spain, Russia, Greece,

Poland, Turkey, Ukraine and Rest of Europe Markets for

Years 2004, 2012 & 2018 (includes corresponding

Graph/Chart) III-42


Table 45: European Recent Past, Current & Future Market

Analysis for Cigarettes by Geographic Region - France,

Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey,

Ukraine and Rest of Europe Markets Independently Analyzed

with Annual Sales Figures in US$ Billion for Years 2010


Table 46: European Historic Review for Cigarettes by

Geographic Region - France, Germany, Italy, UK, Spain,

Russia, Greece, Poland, Turkey, Ukraine and Rest of Europe


US$ Billion for Years 2004 Through 2009 (includes


Table 47: European 15-Year Perspective for Cigarettes by

Geographic Regions - Percentage Breakdown of Dollar Sales

for France, Germany, Italy, UK, Spain, Russia, Greece,

Poland, Turkey, Ukraine and Rest of Europe Markets for

Years 2004, 2012 & 2018 (includes corresponding

Graph/Chart) III-45

4a. FRANCE III-46



France Opts for Price Rise to Solve Debt Problem III-46

Contraband Cigarettes: A Major Obstacle III-46

Transnational Players Dominate French Cigarette Market III-46

Table 48: Leading Players in the French Cigarette Market


Morris France SAS, Altadis SA (Imperial Tobacco), British

American Tobacco France, Japan Tobacco International France

SAS and Others (includes corresponding Graph/Chart) III-47



Table 49: French Recent Past, Current & Future Analysis for











Graph/Chart) III-47

Table 50: French Historic Review for Cigarettes - Analyzed

with Annual Sales Figures in Billion Sticks for Years 2004



Table 51: French Recent Past, Current & Future Analysis for



Graph/Chart) III-49

Table 52: French Historic Review for Cigarettes - Analyzed



4b. GERMANY III-51



Cigarette Sales Fall in Germany III-51

Major Players III-51



Table 53: German Recent Past, Current & Future Analysis for



Graph/Chart) III-52

Table 54: German Historic Review for Cigarettes - Analyzed




Table 55: German Recent Past, Current & Future Analysis for



Graph/Chart) III-54

Table 56: German Historic Review for Cigarettes - Analyzed



4c. ITALY III-56



Illegal Cigarette Sales Surge as Taxes and Prices Increase III-56

International Manufacturers Capitalize on Industry

Privatization III-56











Table 57: Italian Recent Past, Current & Future Analysis




Table 58: Italian Historic Review for Cigarettes - Analyzed




Table 59: Italian Recent Past, Current & Future Analysis



Graph/Chart) III-59

Table 60: Italian Historic Review for Cigarettes - Analyzed



4d. THE UNITED KINGDOM III-61



Cigarette Market in the UK III-61

The Economic Perspective of Cigarettes III-61

Highlights of Impact of Cigarettes on the UK Economy III-61

Prevalence of Smoking in the UK III-62

Prevalence by Age III-62

Table 61: Cigarette Smoking Prevalence in the UK as a

Percentage of Adults by Age Group for Years 1980, 1990,

2000 and 2010 (includes corresponding Graph/Chart) III-62

Prevalence Still High in Lower Economic Groups III-63

Table 62: Prevalence of Smoking in the UK by

Socio-Economic Class (2012): Percentage of Adults (Men and

Women) Smoking based on Last Held Job Position (includes


Smoking Frequency by Gender III-64

Table 63: Average Number of Cigarettes Smoked by Men and

Women per Day in the UK for Years 1950, 1960, 1970, 1980,

1990, 2000 and 2010 (includes corresponding Graph/Chart) III-64

Hand-Rolled Tobacco Prevalence on the Rise III-64

Government Sets New Targets III-64

Industry Overview III-64

Receding Workforce in the UK's Tobacco Industry III-64

Smuggled Goods - Still a Concern for HRT Manufacturers III-65

Competition III-65

The UK - Home to Leading Global Tobacco Companies III-65

Table 64: Leading Players in the UK Cigarette Market









(2011): Percentage Breakdown of Volume Sales for Imperial

Tobacco, Gallaher, Philip Morris, British American

Tobacco and Others (includes corresponding Graph/Chart) III-65

Table 65: Leading Tobacco Brands in the UK by Sales

Value: 2010 & 2011 (In US$ Million) (includes


Table 66: Leading Hand-Rolled Tobacco Brands in the UK by

Sales Value: 2010 & 2011 (In Million Dollars) (includes


Product Launch III-67


Key Players III-68



Table 67: UK Recent Past, Current & Future Analysis for



Graph/Chart) III-71

Table 68: UK Historic Review for Cigarettes - Analyzed with




Table 69: UK Recent Past, Current & Future Analysis for



Graph/Chart) III-73

Table 70: UK Historic Review for Cigarettes - Analyzed with

Annual Sales Figures in US$ Billion for Years 2004 Through

2009 (includes corresponding Graph/Chart) III-74

4e. SPAIN III-75



Economic Crisis and Illicit Trade Drubs Spanish Cigarette

Market III-75

Effect of Tax Regulations and Government Policies on

Cigarette Market III-75

International Trade on the Decline III-76

Competition III-77

Table 71: Leading Players in the Spanish Cigarette Market

(2009-2011): Percentage Breakdown of Volume Sales of

Factory Manufactured Cigarettes for Philip Morris

International, Imperial Tobacco, Japan Tobacco

International and British American Tobacco (includes












Table 72: Spanish Recent Past, Current & Future Analysis




Table 73: Spanish Historic Review for Cigarettes - Analyzed




Table 74: Spanish Recent Past, Current & Future Analysis



Graph/Chart) III-80

Table 75: Spanish Historic Review for Cigarettes - Analyzed



4f. RUSSIA III-82



Russian Cigarette Market - An Overview III-82

Russia - the Largest market for Slim and Ultra Slim

Cigarettes III-82

Tough Time Ahead for Cigarette Sales in Russia III-82

Russian Government Wakes Up to Address Smoking Pandemic III-83

Government Mulls Over Implementing Strict Anti-Smoking

Rules III-83

Big Wigs Lobby for Lesser Stringent Rules III-83

New Policies to Surge Prices III-84

Illicit Cigarette Business May Gain from Price Rises III-84

Competition III-85

Global Majors Flex Muscle III-85

Table 76: Leading Players in the Russian Cigarette Market

(2007, 2009 & 2011): Percentage Breakdown of Volume Sales

for Japan Tobacco International, Phillip Morris

International, British American Tobacco, Imperial Tobacco,

Donskoi Tabak and Others (includes corresponding

Graph/Chart) III-86

List of Leading Cigarette Brands in Russia by

Manufacturer: 2011 III-86

Donskoy Tabak Battles for Sustenance III-87

EX-IM Trade III-87

CIS Countries - The Leading Export Destinations to Russian

Made Cigarettes III-87









Exports to Other Destinations Critical for Further

Expansion of Exports III-88

Imports Continue to Slide III-88




Table 77: Russian Recent Past, Current & Future Analysis




Table 78: Russian Historic Review for Cigarettes - Analyzed




Table 79: Russian Recent Past, Current & Future Analysis



Graph/Chart) III-91

Table 80: Russian Historic Review for Cigarettes - Analyzed



4g. GREECE III-93



Economic Slowdown Increases Illegal Trade of Cigarettes III-93

Key Players III-93

Table 81: Leading Players in Greek Cigarette Market


Morris International, British American Tobacco, Japan

Tobacco International, Imperial Tobacco and Others




Table 82: Greek Recent Past, Current & Future Analysis for



Graph/Chart) III-94

Table 83: Greek Historic Review for Cigarettes - Analyzed




Table 84: Greek Recent Past, Current & Future Analysis for











Graph/Chart) III-96

Table 85: Greek Historic Review for Cigarettes - Analyzed



4h. POLAND III-98



Poland Bans Public Smoking III-98

Contraband Cigarettes Pose Major Concerns for Polish Tobacco

Industry III-98



Table 86: Polish Recent Past, Current & Future Analysis for



Graph/Chart) III-99

Table 87: Polish Historic Review for Cigarettes - Analyzed




Table 88: Polish Recent Past, Current & Future Analysis for



Graph/Chart) III-101

Table 89: Polish Historic Review for Cigarettes - Analyzed



4i. TURKEY III-103



Cigarette Prices Rise as Government Hikes Taxes III-103

International Companies Dominate Turkish Cigarette Market III-103



Table 90: Turkish Recent Past, Current & Future Analysis




Table 91: Turkish Historic Review for Cigarettes - Analyzed












Table 92: Turkish Recent Past, Current & Future Analysis




Table 93: Turkish Historic Review for Cigarettes - Analyzed



4j. UKRAINE III-108



Ukrainian Government Imposes Regulations on Cigarette

Packaging III-108

Ukraine Emerges as Power House for Cigarette Smugglers III-108



Table 94: Ukrainian Recent Past, Current & Future Analysis




Table 95: Ukrainian Historic Review for Cigarettes -





Table 96: Ukrainian Recent Past, Current & Future Analysis




Table 97: Ukrainian Historic Review for Cigarettes -



4k. REST OF EUROPE III-113



Focus on Select Markets III-113

Austria III-113

Café Culture Buoys Cigarette Sales in Austria III-113

Future Prospects Remains Bright III-113

Belgium III-114

Cigarette Sales to fall in Belgium III-114

Big Four Transnational Companies Seize Belgian Cigarette

Market III-114

Czech Republic III-114









Cigarette Sales under Pressure in Czech Republic III-114

Denmark III-114

Smoking Prevalence to Fall in Denmark III-114

BAT Dominates Cigarette Market in Denmark III-115

Hungary III-115

Retail Cigarette Volume Sales to Plunge III-115

Overview of Competition III-115

Ireland III-116

Illicit Cigarettes - A Growing Concern in Ireland III-116

Table 98: Irish Cigarette Market (2007 - 2011):

Percentage Breakdown of Volume Sales by Legitimate and

Non-Duty Paid Cigarettes (includes corresponding


Malta III-116

Malta Witnesses Significant growth in Cigarette Sales III-116

Sweden III-117

Smoking Rates to Fall in Sweden III-117

Global Giants Dominate the Swedish Cigarette Market III-117

Swedish Government Changes Composition of Taxation on

Cigarettes III-117

The Netherlands III-117

Cigarette Volumes Suffer in the Dutch Market III-117

Cigarettes - A Concentrated Industry in Netherlands III-118


Philip Morris International - A Swiss-Based Leading Global

Cigarette Manufacturer III-118



Table 99: Rest of Europe Recent Past, Current & Future

Analysis for Cigarettes - Analyzed with Annual Sales

Figures in Billion Sticks for Years 2010 Through 2018


Table 100: Rest of Europe Historic Review for Cigarettes -





Table 101: Rest of Europe Recent Past, Current & Future


Figures in US$ Billion for Years 2010 Through 2018


Table 102: Rest of Europe Historic Review for Cigarettes -



5. ASIA-PACIFIC III-124













Asia-Pacific Cigarette Market - An Overview III-124

Cigarettes Dominate Tobacco Product Market in the Region III-125

Asia-Pacific - Driving Global Growth III-125

Major Markets See Volume Declines III-125

Regulations - Package Warnings III-126


Packs for Select Countries in Asia-Pacific (includes


Competition III-127

Table 104: Leading Players in the Asia-Pacific (Including

Japan) Cigarette Market (2011): Percentage Breakdown of

Volume Sales for Philip Morris International, British

American Tobacco, Japan Tobacco, Imperial Tobacco and

Others (includes corresponding Graph/Chart) III-127



Table 105: Asia-Pacific Recent Past, Current & Future

Analysis for Cigarettes by Geographic Region - Australia,

China, India, Indonesia, Malaysia, Philippines, Singapore,

South Korea, Taiwan, Thailand and Rest of Asia-Pacific




Table 106: Asia-Pacific Historic Review for Cigarettes by

Geographic Region - Australia, China, India, Indonesia,

Malaysia, Philippines, Singapore, South Korea, Taiwan,

Thailand and Rest of Asia-Pacific Markets Independently




Table 107: Asia-Pacific 15-Year Perspective for Cigarettes

by Geographic Regions - Percentage Breakdown of Volume

Sales for Australia, China, India, Indonesia, Malaysia,

Philippines, Singapore, South Korea, Taiwan, Thailand and

Rest of Asia-Pacific Markets for Years 2004, 2012 & 2018



Table 108: Asia-Pacific Recent Past, Current & Future

Market Analysis for Cigarettes by Geographic Region -

Australia, China, India, Indonesia, Malaysia, Philippines,

Singapore, South Korea, Taiwan, Thailand and Rest of

Asia-Pacific Markets Independently Analyzed with Annual









Sales Figures in US$ Billion for Years 2010 Through 2018


Table 109: Asia-Pacific Historic Review for Cigarettes by

Geographic Region - Australia, China, India, Indonesia,

Malaysia, Philippines, Singapore, South Korea, Taiwan,

Thailand and Rest of Asia-Pacific Markets Independently



Table 110: Asia-Pacific 15-Year Perspective for Cigarettes

by Geographic Regions - Percentage Breakdown of Dollar

Sales for Australia, China, India, Indonesia, Malaysia,

Philippines, Singapore, South Korea, Taiwan, Thailand and

Rest of Asia-Pacific Markets for Years 2004, 2012 & 2018


5a. AUSTRALIA III-134



Cigarette Sales Continue to Fall III-134

Tobacco Industry in Australia - An Overview III-134

Table 111: Leading Cigarette Players in the Australian

Convenience Retail Market (2011): Percentage Breakdown of

Volume Sales for British American Tobacco, Philip Morris,

Imperial Tobacco and Others (includes corresponding


Table 112: Leading Cigarette Players in the Australian

Supermarket/Grocery Retail Market (2011): Percentage

Breakdown of Volume Sales for British American Tobacco,

Philip Morris and Imperial Tobacco (includes corresponding


Leading Brands III-135

Table 113: Leading Value Cigarette Brands in the Australian

Grocery Retail Market (2011): Percentage Breakdown of Value

Sales for Longbeach, Horizon, Holiday, Choice, Brandon and


Table 114: Leading Mainstream Cigarette Brands in the

Australian Grocery Retail Market (2011): Percentage

Breakdown of Value Sales for Winfield, Peter Jackson and


Table 115: Leading Premium Cigarette Brands in the

Australian Grocery Retail Market (2011): Percentage

Breakdown of Value Sales for Benson & Hedges, Dunhill,

Marlboro, Peter Stuyvesant and Others (includes












Table 116: Australian Recent Past, Current & Future


Figures in Billion Sticks for Years 2010 Through 2018


Table 117: Australian Historic Review for Cigarettes -





Table 118: Australian Recent Past, Current & Future


Figures in US$ Billion for Years 2010 Through 2018


Table 119: Australian Historic Review for Cigarettes -



5b. CHINA III-141



Chinese Cigarette Market - An Overview III-141

Smoking Prevalence in China III-141

Cigarette Consumption Continues to Rise III-141

Tobacco - A Major Revenue Generator for the Chinese

Government III-142

Brighter Days Ahead for Low-Tar Cigarettes in China III-142

Table 120: Market Share of Low-Tar Cigarettes (Volume and

Value) in the Overall Chinese Cigarette Market: 2006-2016


Chinese Cigarette Industry - An Overview III-143

Cigarette Industry Profits from Increase in Consumption of

Cigarettes III-143

Smuggled Cigarettes Make a Dent into Government's Revenues III-143

Competition III-143

Tobacco - A State-Controlled Industry in China III-143

Competitive Landscape III-144

Table 121: Leading Players in the Chinese Cigarette Market

Analyzed in terms of Percentage Breakdown of Retail Volume

Sales for Years 2006, 2008, 2010 and 2012 (includes


Table 122: Leading Brands in the Chinese Cigarettes Market

Analyzed in terms of Percentage Breakdown of Retail Volume









Sales for Years 2006, 2008, 2010 and 2012 (includes


Increasing Strength of the Leading Brands III-146

Table 123: Volume Market Share of Leading Ten Cigarette

Brands in the Chinese Cigarette Market: 2001-2010


Table 124: Volume Market Share of Leading Ten Low-Tar

Cigarette Brands - Chinese and International Brands in the

Chinese Cigarette Market: 2006-2010 (includes


China Sets Targets for Consolidation and Standards in the

Cigarette Industry III-148


Strategic Corporate Developments III-149

China National Tobacco








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global cigarettes industry

Documents

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cigarette packs

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japan tobacco group

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