global airlines
DESCRIPTION
ADNAN BRKIC KAREN GUAN BHUPINDER KAUR CANDICE ZHOU. GLOBAL AIRLINES. AGENDA. INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES. AIRLINE INDUSTRY OVERVIEW. - PowerPoint PPT PresentationTRANSCRIPT
AGENDA
AIRLINE INDUSTRY ANALYSIS
GENERAL COSTS PROFITABILITY
SOUTHWEST AIRLINES OVERVIEW FINANCIAL
STATEMENTSRISK
MANAGEMENT
SINGAPORE AIRLINES OVERVIEW FINANCIAL
STATEMENTSRISK
MANAGEMENT
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
AIRLINE INDUSTRY OVERVIEW
THE INTERNATIONAL AIRLINE INDUSTRY PROVIDES SERVICE FOR BOTH PASSAGENERS
AND GOODS TO EVERY CORNER OF THE WORLD.IT IS A MAJOR ECONOMIC FORCE
INFLUENCES BOTH THE RELATED INDUSTRIES SUCH AS TOURISM, AIRCRAFT MANUFACTURE
AND INDIVIDUALS WHO TRAVEL BY AIR.
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
AIRLINE CATEGORIES
INTERNATIONAL
NATIONAL
REGIONAL
CARGO
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
AIRLINE ALLIANCES
LARGEST PASSENGER ALLIANCES• STAR ALLIANCE• SKY TEAM• ONEWORLD
LARGEST CARGO ALLIANCES• WOW ALLIANCE• SKY TEAM CARGO• ANA/UPS ALLIANCES
ADVANTAGES• COST REDUCTION• INCREASED DEPARTURES FOR TRAVELLERS
DISADVANTAGES• LESS COMPETITION
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
COST STRUCTURE
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
FUEL COST 15-35% OF TOTAL COSTS
LABOUR 40% OF TOTAL COSTS
DEPRECIATION & AMMORTIZATIONMAINTENANCEFOOD/BEVERAGES/SUPPLIESCOMMUNICATIONS AND INFORMATION TECHAIRCRAFT FINANCING
OTHER FACTORS INFLUENCING COSTS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
GOVERNMENT REGULATIONS
• DEREGULATION DECREASES BARRIERS TO ENTRY
• INCREASED COMPETITION
NATURAL AND SECURITY RISKS
• WEATHER• NATURAL
DISASTERS• INCREASED
SECURITY COSTS
FACTORS DECREASE AIRLINE FARES AND REVENUES
COMPETITIVE PRESSURE FROM LOW-COST CARRIERS
THE LOSS OF CONSUMER CONFIDENCE IN THE AIR TRANSPORTATION SYSTEM’S RELIABILITY AND OPERATING PERFORMANCE,
THE TRANSPARENCY OF PRICING FACILITATED BY THE INTERNET AND ONLINE TRAVEL DISTRIBUTION CHANNELS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
OPERATIONAL RISKS
OPERATIONAL RISKS ARISE FROM THE MORE TACTICAL ASPECTS OF RUNNING THE BUSINESS DAY-TO-DAY
ORGANIZATIONAL SOLUTIONS REDESIGN THE
PROCESS ORGANIZATION
STRUCTURAL CHANGES IMPROVED
COMMUNICATION PERFORMANCE
MEASUREMENT REWARD SYSTEMS CAPITAL ALLOCATION
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
STRATEGIC RISKS
STRATEGIC RISKS ARE DEFINED BY BUSINESS DESIGN CHOICES AND HOW THESE INTERACT WITH VARIOUS EXTERNAL FACTORS. EG:
SHIFTS INCUSTOMER TASTES
INDUSTRY CONSOLIDATION
SOLUTIONSTHROUGH THE
SELECTION OF THE BUSINESS DESIGN ITSELF.
TRADITIONA RESPONSES CREATING A CULTURE
FOCUSED ON CUSTOMER DEVELOPING A RIGOROUS
STRATEGIC PLANNING PROCESS
MAINTAINING AN INDEPENDENT BOARD OF DIRECTORS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
COMPANY OVERVIEW
IN 1967, INCORPORATED WITH 3 BOEING 737 AIRCRAFTSIN 1971, CHANGED NAME FROM AIR SOUTHWEST CO. TO SOUTHWEST AIRLINES CO. IN 1973, REALIZED ITS FIRST YEAR IN PROFIT
NATION’S LARGEST DOMESTIC PASSENGER CARRIERSERVES 72 CITIES IN 37 STATES3,400 FLIGHTS A DAY AND HAS NEARLY 35,000 EMPLOYEES
LOWEST COST STRUCTUREAQUIRED AIRTRAN AIRWAYS AS A WHOLLY-OWNED SUBSIDIARYLISTED AS LUV ON NEW YORK STOCK EXCHANGE
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
SOUTHWEST AIRLINES
“THE MISSION OF SOUTHWEST AIRLINES IS DEDICATION TO THE HIGHEST
QUALITY OF CUSTOMER SERVICE DELIVERED WITH A SENSE OF WARMTH, FRIENDINESS, INDIVIDUAL PRIDE, AND
COMPANY SPIRIT.”
MISSION STATEMENT
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
GENERAL RISK FACTORS
FUEL PRICES
ECONOMIC CONDITION
SECURITY CONCERNS
GLOBAL CONDITIONS
COMPANY’S LOW-COST STRUCTURE
LABOUR INTENSIVE BUSINESS
DEPENDENCY ON ONE SUPPLIER
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
RISK MANAGEMENT POLICY
FIRM USES DERIVATIVE INSTRUMENTS TO MITIGATE THE RISK OF JET FUEL PRICE INCREASES
TO REDUCE VOLATILITY IN OPERATING EXPENSES FIRM USES A FUEL HEDGING PROGRAM
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
HEDGING GOVERNANCE STRUCTURE
CREATE AND MAINTAIN A COMPREHENSIVE RISK MANAGEMENT POLICY
• PROVIDE FOR PROPER SEGREGATION OF DUTIES
PROVIDE FOR PROPER AUTHORIZATION BY THE APPROPRIATE LEVELS OF MANAGEMENT
• MAINTAIN AN APPROPRIATE LEVEL OF KNOWLEDGE REGARDING THE EXECUTION OF AND THE ACCOUNTING FOR DERIVATIVE INSTRUMENTS
HAVE KEY PERFORMANCE INDICATORS IN PLACE TO ADEQUATELY MEASURE THE PERFORMACE OF ITS HEDGING ACTIVITIES
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
RISK MANAGEMENT COMMITTEE
AUDIT COMMITTEE CHARTER DEALS WITH RISK MANAGEMENT
DISCUSSES THE FIRM’S MAJOR FINANCIAL RISK EXPOSURES
EVALUATES THE FIRM’S RISK ASSESSMENT AND RISK MANAGEMENT POLICIES
ANALYSES THE MANAGEMENT’S INITIATIVE TO MONITOR, CONTROL, OR MITIGATE SUCH EXPOSURES
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
TYPES OF RISKS
•DERIVATIVES USED TO MANAGE FUEL HEDGING PROGRAMMARKET RISK
•FLOATING RATE DEBT OBLIGATIONS•INTEREST RATE SWAPS
INTEREST RATE RISK
•JET FUEL REQUIRED TO OPERATE ITS AIRCRAFT FLEET
COMMODITY PRICE RISK
•INSTABILITY OF CREDIT, CAPITAL, AND, ENERGY MARKETS•WEAK INDUSTRY REVENUES MAY AFFECT COMPANY’S CREDIT RATING
LIQUIDITY RISK
•NONPERFORMANCE BY THE COUNTERPARTIES TO THE DERIVATIVE AGREEMENTSCREDIT RISK
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
JET FUEL EXPENSE
Year Cost (Millions) Average Cost Per Gallon Percent of Operating Expenses2005 1,470$ 1.13$ 21.4%2006 2,284$ 1.64$ 28.0%2007 2,690$ 1.80$ 29.7%2008 3,713$ 2.44$ 35.1%2009 3,044$ 2.12$ 30.2%2010 3,620$ 2.51$ 32.6%First Quarter 2011 1,294$ 2.90$ 35.1%Second Quarter 2011 1,631$ 3.29$ 38.8%Third Quarter 2011 1,586$ 3.23$ 38.8%
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
JET FUEL EXPENSE
Year Cost (Millions) Average Cost Per Gallon Percent of Operating Expenses2005 1,470$ 1.13$ 21.4%2006 2,284$ 1.64$ 28.0%2007 2,690$ 1.80$ 29.7%2008 3,713$ 2.44$ 35.1%2009 3,044$ 2.12$ 30.2%2010 3,620$ 2.51$ 32.6%First Quarter 2011 1,294$ 2.90$ 35.1%Second Quarter 2011 1,631$ 3.29$ 38.8%Third Quarter 2011 1,586$ 3.23$ 38.8%
FOR THE SEVEN CONSECUTIVE YEARS, FUEL AND OIL EXPENSE REPRESENTED THE COMPANY’S LARGEST OR SECOND LARGEST COST.
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
HIGH DEPENDENCY ON FUEL UNPREDICTABLE AND
UNCONTROLLABLE PRICE MOVEMENTS
LIMITED ABILITY TO PASS ON HIGHER FUEL COST TO CUSTOMERS
FUEL PRICE RISK
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
FUEL HEDGING
NOT WIDELY TRADED ON FUTURES EXCHANGES
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
FUEL HEDGING
NOT WIDELY TRADED ON FUTURES EXCHANGES
SOUTHWEST USES CROSS-HEDGES IN THE OTC MARKET ON THE FOLLOWING: CRUDE OIL HEATING OIL UNLEADED GASOLINE
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
DERIVATIVES USED
CALL OPTIONS COLLARS (BUY CALL OPTION, WRITE
PUT OPTION) CALL SPREADS (BUY CALL OPTION AND
WRITE CALL OPTION) SWAP AGREEMENT
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
FUEL HEDGING POLICY
WHEN SOUTHWEST PERCEIVES THAT PRICES ARE LOWER THAN HISTORICAL OR EXPECTED FUTURE LEVELS, THEY PREFER TO USE FIXED PRICE SWAP AGREEMENTS AND PURCHASED CALL OPTIONS.
HOWEVER, AT TIMES WHEN THEY PERCEIVE THAT PURCHASED CALL OPTIONS HAVE BECOME TOO EXPENSIVE, THEY CHOOSE TO USE MORE COLLAR STRUCTURES AND CALL SPREADS.
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
DERIVATIVES
SOUTHWEST FUEL DERIVATIVE CONTRACTS AS OF OCTOBER 17, 2011
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
DERIVATIVES
SOUTHWEST FUEL DERIVATIVE CONTRACTS AS OF OCTOBER 17, 2011
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
DERIVATIVES
THE LOCATION OF ALL ASSETS AND LIABILITIES ASSOCIATED WITH THE COMPANY’S HEDGING INSTRUMENTS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
INTEREST RATE HEDGING
THE FLOATING RATES RECOGNIZED DURING 2010, BASED ON ACTUAL AND FORWARD RATES AT DECEMBER 31, 2010, UNDER THE COMPANY’S FIXED-TO-FLOATING INTEREST RATE AGREEMENTS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
INTEREST RATE HEDGING
INTEREST RATE HEDGES FIXED THE FOLLOWING FLOATING-RATE TERM LOANS:$600 MILLION FLOATING-RATE LOAN AT 5.223%
UNTIL MATURITY $332 MILLION FLOATING-RATE LOAN AT 6.64%
UNTIL MATURITY
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
SINGAPORE AIRLINES
“SINGAPORE AIRLINES IS A GLOBAL COMPANY DEDICATED TO PROVIDING
AIR TRANSPORTATION SERVICES OF THE HIGHEST QUALITY AND TO MAXIMIZING
RETURNS FOR THE BENEFIT OF ITS SHAREHOLDERS AND EMPLOYEES”
MISSION STATEMENT
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
COMPANY OVERVIEW
1947 FOUNDED AS MALAYSIAN AIRLINES1972 SPLIT TO SINGAPORE AIRLINESLISTED AS SIA MAINBOARD ON SINGAPORE EXCHANGE
MAJOR SHAREHOLDERS:• SINGAPORE GOVERNMENT THROUGH TEMASEK HOLDINGS (PTE) LTD 55.37%• DBS NOMINEES (PTE) LTD 7.70%• CITIBANK NOMINEES SINGAPORE (PTE) LTD 7.20%
PREMIER FLIGHT CARRIER“SINGAPORE GIRL” IS THEIR SIGNATURE BRANDMOST AWARDED AIRLINE
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
COMPANY OVERVIEW
SINGAPORE AIRLINES GROUP HAS OVER 20 SUBSIDIARIES
• CONTINUES TO INVEST IN RELATED BUSINESSES RATHER THAN DIVERSIFYING OUTSIDE THE AVIATION INDUSTRY
MAIN SUBSIDIARIES INCLUDE :
• SIA CARGO• SIA ENGINEERING COMPANY• SILKAIR• TRADEWINDS TOURS AND TRAVELS
FINANCIAL
• GROUP 2010-11 PROFIT BEFORE TAX SGD$1 419 000 000 • ROE 7.9%
• AIRLINE 2010-11 PROFIT BEFORE TAX SGD$1 194 000 000
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
COMPANY OVERVIEW
CHAIRMANSTEPHEN
LEE CHING YEN
DIRECTOR AND CEO
GOH CHOON FONG
DIRECTORWILLIAM
FUNG KWOK LUN
KEY EXECUTIVE COMPENSATION 2011
SALARY, BONUSES, SHARE-BASED COMPENSATION
SGD$4 900 000
DIRECTOR COMPENSATION
SALARY, BONUSES, SHARE-BASED COMPENSATION
SGD$5 000 000
TOTAL 7 DIRECTORS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
CASH FLOW SEGMENTAL FORECASTS AND ASSUMPTIONS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
RISK MANAGEMENT
BENCHMARKING AGAINST INTERNATIONAL STANDARD
ISO 31000
RISK MANAGEMENT PRINCIPLES AND GUIDELINES
GENERIC FOCUSED ON ENTERPRISE WIDE RISK
SPECIFICATIONSRISK DEFINED AS “UNCERTAINTY ON OBJECTIVES”
CAN BE APPLIED TO ANY TYPE OF RISK BOTH NEGATIVE OR POSITIVE
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
RISK MANAGEMENT
FOCUS •JET FUEL PRICE RISK
FOCUS •INTEREST RATE RISK
FOCUS •FOREIGN EXCHANGE RISK
•MARKET PRICE RISK
•LIQUIDITY RISK
•CREDIT RISK
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
DERIVATIVES
o FORWARD CURRENCY CONTRACTSo FOREIGN CURRENCY OPTIONSo CROSS CURRENCY SWAPSo INTEREST RATE SWAPS
o INTEREST RATE CAP CONTRACTSo JET FUEL EQUIVELANTS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
FUEL HEDGING
SENSITIVITY ANALYSIS
HEDGING LOSS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
CURRENCY HEDGING
FINANCIAL YEAR ENDED MARCH 2011: FOREIGN CURRENCY ACCOUNTED FOR 63.5% OF TOTAL
REVENUE FOREIGN CURRENCY ACCOUNTED FOR 64.0% OF TOTAL
OPERATING EXPENSES
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES
INTEREST RATE HEDGING
SENSITIVE TO INTEREST RISK BECAUSE
• IMPACTS INTEREST INCOME• VULNERABLE TO EXPENSES FROM SHORT-TERM DEPOSITS• VULNERABLE TO EXPENSES FROM INTEREST-BEARING ASSETS AND LIABILITIES
STRATEGY
• INTEREST RATE CAP STRIKE RATE 6.50% MATURING IN 6 – 7 YEARS TO HEDGE AGAINST RISK OF INCREASE IN AIRCRAFT LEASE RENTALS
INDUSTRY OVERVIEW SOUTHWEST AIRLINES SINGAPORE AIRLINES