glide vodka alternative
TRANSCRIPT
Glide is a vodka-like mixer produced by filtering a USA- made saké through a proprietary process that reduces
flavor, color, and aroma. When poured properly in a mixed drink, the average consumer can not
differentiate between a cocktail prepared with vodka and one prepared with Glide.
Existing DemandConsumers prefer to buy their mixed drink products in supermarkets. In states without mixed drink restrictions, 42% by sales and 78% by volume of mixable alcohol beverages move through the grocery channel.1 GLIDE meets the consumer demand for mixed drink products in states with sales restrictions.
Growing Market and CategoryConsumer interest in mixed drinks is driving both category and new product growth. Mixed beverages grew over 5% every year for the last 5 years and hundreds of mixed beverages (over 250 new vodkas alone) have been introduced to meet consumer demand for new products.2
From pomegranate juice to marinated hot peppers, mixed drink consumers shop your stores everyday for new ingredients. GLIDE is new, stylish, mixable, and smooth.
Companion SalesMillions in tonic water, olives, limes, vermouth and juice leave grocery registers every year without the accompanying mixable beverage ring.
How many companion sales can GLIDE provide your stores a day… 1, 2, 3?
clear and smooth.
MEETING THE HIGH STANDARDS OFTODAY’S MIXED DRINK CONSUMER
New Category. Existing Demand.
State 2004 Retail Vodka Sales3Sales missing from the
grocery channel (@ 42%)GLIDE sales at 1% of the grocery opportunity gap
$1,253,000,000
$288,000,000
$282,000,000
$201,000,000
$258,000,000
$526,260,000
$120,960,000
$118,440,000
$84,420,000
$108,360,000
$5,262,600
$1,209,600
$1,184,400
$844,200
$1,083,600
FLORIDA
GEORGIA
VIRGINIA
NORTH CAROLINA
WASHINGTON
UNIT UPC
9357349118
9357349117
VOLUME
750ML
1500ML
CONTAINER
Glass
Glass
PACK
12
6
UNIT SCAN ALC/VOL
17.5%
17.5%
ID
118
117
GLIDE PACK INFO: 750ML and 1.5L
GLIDE BEVERAGES • 17.5% ALC BY VOL • PRODUCED AND BOTTLED BY MBS, VERNON CA 90058 • 503 708 0224 • [email protected]
What’s your share of the mixed beverage market? In non-restricted states, the grocery channel commands 42% of off-premise sales.1
Shelf Talkers Case Display Materials
Shelf LocationStatistically, red wine drinkers enjoy mixed beverages more often than white wine drinkers. Shelve GLIDE in the red wine section to reach mixed drink consumers, and offer an “add-on” sale without cannibalizing existing products.
1,2,3 ADAMS LIQUOR HANDBOOK 2005
At the shelf location to offer mixing suggestions.At the mixers shelf to drive companion sales.
Display racks (each holds 3 cases / 14” x 14” x 28” high), case headers, and neck ringers.
Custom shelf talkers also available.