glaxosmithkline consumer healthcare...
TRANSCRIPT
GlaxoSmithKline Consumer Healthcare Limited Financial Results FY 2014 -15
Key Highlights: FY 14-15
2
Sales growth @ 10%
• Good performance despite extremely challenging environment – double digit growth
• Strong innovation led re-launches during the year: Horlicks – Base, Junior, Mother,
Lite & Chocolate
• All Horlicks extensions grew at double digits
• Boost gains 0.5% MS strengthening it’s position as No.3 brand across India
• Oats grew 17% and thus gaining 2.2% market share Vs LY
PBT and PAT growth @ 13% during the year
H1 : SMP price impact was negative, trend reversed in H2.
Various initiatives on cost mitigation / pricing being taken to mitigate cost increases
Dividend proposed INR 55 per share
Sustained investments in brands, A&P @ 17% of Sales..
• Impactful Campaign on Standard Horlicks launched to build relevance of the brand
for users who only buy the category once during the board exams
• Boost launched consumer engagement campaign during Cricket World Cup,
received more than 14mn hits with engagement ratio of 0.04%
• Added focus on Digital Marketing
2 Analyst PPT
GSK Brands – Trusted across
Category & Regions
by Economic Times
4 GSK
Brands in
Top 100
Horlicks recognized as a
valuable brand by WPP BrandZ
Marketing campaigns
shine at Media Abbys
Chocolate Horlicks wins the Best Digital Strategy Award
Horlicks Ahaar Abhiyan wins Best Pro Bono Marketing
Crocin becomes a celebrity overnight, wins top accolades for Best Use of TV
25k children provided access to
better nutrition,
More than 5.5L consumers pledge
to fight malnutrition
Rs in crs
Financial Performance : FY14-15
Analyst PPT
4,683
4,136
3,800
4,000
4,200
4,400
4,600
4,800
FY13-1415 months
FY14-1512 months
Sales (Net)
1,016
889
800
850
900
950
1,000
1,050
FY13-1415 months
FY14-1512 months
PBT675
584
450
500
550
600
650
700
FY13-1415 months
FY14-1512 months
PAT
810
668
500
600
700
800
900
1,000
FY13-1415 months
FY14-1512 months
EBIT
Regional Split
% share to total sales Analyst PPT
7%
46%36%
5% 7%
North South East West Exports
93%
7%
Domestic Exports
Market Share Vs LY
Source – AC Nielsen; Volume Market Share MAT Mar 15
Change MAT Mar15 over YA
Gained 2.2% Market Share v/s LY
Clear No 2 Player in category
HFD gained 1.5% Market Share
Boost Gained 0.5% Market Share
Clear No 3 Player in category
Base HLX - Gained 1%
WHLX – Gained 0.2%
Marketing Initiatives…New Campaigns
Horlicks Exam Campaign
Boost Cheer for Champions
Junior Horlicks
THANK YOU