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Assignment on

TriSpecs Goggles

Submitted to:

Sir. Karar Hussain

Submitted by:

Asad Mahmood (MB-13-18)

Imran Khan (MB-13-23)

Imran Mohi .U. Din (MB-13-29)

Aoun Muhammad (MB-13-36)

M.Adeel Khan (MB-13-39)

Class:

MBA Evening 3rd

Semester

BUSINESS & ADMNISTRATION DEPARTMENT BZU BHADUR

SUB CAMPUS LAYYAH

Table Contents

Executive Summary ……………………………………………………… 01

Introduction …….…………………………………………………..02

Mission and Vision Statement …………………………………………….05

Market Research ………………………………………………………….06

Market Mix ……………………………………………………………….07

OPERATIONAL PLANNING …………………………………………...08

Conclusion ………………………………………………………………..09

Executive Summary

We include in this report how to build a brand and also how to choose

brand name what are the criteria that used for choosing it .

We develop vision and mission statement of our business where we want to

see our business and how we achieve its. We tell you about target market

who is our customer what is their need, who are our competitors and what

are their strategies.

We also tell you about our market mix. What price we charge on our

product what are the place where we are providing services and also what

are the tools that we are using for promotion of our products.

Introduction

For the music lover with sensitive eyes, TriSpecs make the perfect gift.

The product is a clever combination of Sunglasses, Stereo headphones, and

Bluetooth headset . You can switch back and forth between function with

touch of a button.

Our main office is in Layyah in Sadar Bazar. We start our business in

small city because if we success in this business we open our franchises in

big cities of Pakistan like ISLAMABAD, FASILABAD, KARACHI, etc.

We invest 5lack to finance our business

What are the number one mistakes people make when starting a business?

Starting the wrong type of business. In other words starting a business that doesn't

allow the person to utilize their natural talents.

Starting off undercapitalized.

ARREAN TriSpecs

Why we select this name for our shop?

ARREAN is Spanish word which means Plan.

A Amanah ("The Trust”) R Ramah

R Realistic

E Emotional

A Alim

N Naïf

Product name

TriSpecs Goggles or ARREAN Goggles

Brand slogan

“Love Life….Live It”

“Music is the Language of your Heart”

Vision & Mission Statement:

Vision

“The people know us with our business name”

Mission

“To avoid the accidents during driving and people looks fashionable”

Market Research

Strategies:

After completion of our idea we invest money to finance our idea.

Segmentation:

“We have segmented our target market by geographically and demographically.

Geographical Segmentation

Country Pakistan

City Size Layyah District

Area Karor, Pahar Pur,Chobar, Fathe Pur,

ChaokAzam etc.

Population Density Urban

Demographical Segmentation:

Gender: Every one

Target Market:

Whole Layyah dist is our target market because the citizens of this dist having electricity

and using electricity because our product is chargeable and have a battery stand by 1 day.

We find the gap of this need because the peoples try to adopt a new fashion and our

product is fashionable.

Our Policy about competitor:

There is no our competitor in Layyah dist who is providing these kind of Goggles.

Our customer:

Mostly Young Generation is our customers and others are also our customers.

Need of customer:

It’s a need of customer when they face any problem during driving because they can’t

attend the calls.

Raw material

Frame of Goggles:

Ali Baba frame manufacturer is our suppliers who provides us frame according to our

design

Glasses of Goggles:

Ali Baba frame manufacturer is also our suppliers who provide us Glasses.

Bluetooth & Stereo headphone:

Q Company provides us Bluetooth and Stereo headphone for our Goggles who is

Manufacturing in Pakistan

Market Mix

Product Price Place Promotion

TriSpces Goggles 1800 Layyah Dist Fm 89 Layyah,

Sign Bords, Local

News papers,

cables

OPERATIONAL PLANNING

Management:

Shop management:

Muhammad Adeel Khan is shop manager who manage all the activates in the shop and

also deals with customers.

Raw material Purchasing:

Frames and glasses raw material purchasing responsibility to the Aoun Muhammad and

Asad Mahmood from Lahore suppliers.

Bluetooth and stereo Headphones purchasing responsibility to the Imran Khan and Inran

Mohi u Din from Karachi Supplier.

Future planning:

In future if our product is success in the market we introduce Goggles with Four

features including these all and mp3 player in it.

Conclusion:

We start our business on small level. We identify the gap that is very imported in life

because accidents are common during driving. We introduce a Trispces Goggles in the

market which has three features which are Bluetooth device, Stereo Headphones and sun

glasses.

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