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Gl-l-l ReportU BRAMPTON

Economic Development Committeebromptonco FlOWef City Committee of the Council of

The Corporation of the City of Brampton

Economic Development CommitteeDate June 1 2015 Date June 2-f 2oi5

File CEx

Subject City of Brampton Economic Development Plan 2015-2018

Contact Nancy Johnston Manager Business Development and Marketing 9058743375

Overview

bull On January 21 2015 the Economic Development Committee approved 7 strategic economic development themespriorities for 2015-2018 to guide Economic Development and Tourism in their planning and budgeting process from 2015 to 2018 and that a report be prepared that includes intended outcomes actions and key performance measures for each of the affirmed strategic economic development themespriorities

bull The Economic Development and Tourism Office undertook four opportunities to gather feedback from Economic Development staff the business community the Brampton Board of Trade as well as an on-line survey resulting in feedback from a total of 86 key staff and business community stakeholders

bull From this information gathered the City of Brampton Economic Development Plan 2015-2018 was developed in order to align with the Citys strategic economic development themespriorities with prevailing economic conditions emerging economic development trends opportunities and Council priorities for the next four years

Recommendations

1 That the report from Nancy Johnston Manager Business Development and Marketing Economic Development and Tourism dated June 1 2015 to the Economic Development Committee Meeting of June 24 2015 re City of Brampton Economic Development Plan 2015-2018 be received and

2 That the City of Brampton Economic Development Plan 2015-2018 be approved and further that staff annually (or more frequently as requested) update the Economic Development Committee on the progress of this plan

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Background

In October 2014 a newly formed Council was elected representing the Cityof Brampton Under this new Council an Economic Development Committee was established consisting of the Mayor (ex officio) and Council as members

On January 21 2015 the Economic Development Committee recommended the following to Council for approval

1 That the Economic Development Committee affirm the following strategic economic development themespriorities as presented by the Chair and Vice-Chair of Economic Development Committee at the Economic Development Committee meeting of January 21 2015

a) Downtown and Queen Street Corridor Business Growth Initiatives b) Business Engagement (BRampE) - Grow Businesses from Within (Economic

Gardening) c) Support Advocacy for Infrastructure Expansion (Economic Research amp

Policy) d) Innovation and Entrepreneurship e) International and Domestic Business InvestmentAttraction f) Business Climate and City Image g) Festivals and Special Events and

2 That these strategic economic development themespriorities guide the City of Brampton Economic Development and Tourism Division the Office of the Central Area and the Festivals and Special Events Office in their respective service planning budgeting and activity-based performance planning process from 2015 to 2018 and

3 That staff be requested to prepare a report in the first quarter of 2015 that includes intended outcomes actions and key performance measures for each of the affirmed strategic economic development themespriorities and in the preparation of this report that the Chair and the Vice-Chair of Economic Development Committee and staff inform and consult with key stakeholders and

4 That the Economic Development Committee request staff to include in this report a recommended method for Council to annually evaluate and align the Citys strategic economic development themespriorities with prevailing economic conditions emerging economic development trends opportunities and Council priorities

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Current Situation

As a result of these recommendations from the Economic Development Committee direction was given to Economic Development staff to develop a Brampton Economic Development Plan 2015-2018 to align with the Citys strategic economic development themes and priorities

Four opportunities were developed to provide input into the Economic Development Plan

bull On February 17 2015 the Economic Development staff engaged in a full morning of focus group discussion to address key business questions on strategies and actions to drive each of the seven themes set out by the Economic Development Committee Fourteen staff attended along with Councillor Bowman and Councillor Whillans

bull The next step was to engage the business community On March 2 2015 a community stakeholder half-day focus group session was held with 47 key stakeholders from the business Industrial Commercial Investment realtorsbrokers and local organizations

bull In order to obtain feedback from members of the Brampton Board of Trade Councillor Bowman made a presentation at a special meeting on March 10 2015 on the Economic Development Priorities At this meeting Councillor Bowman requested feedback from the 30 people that attended

bull The last opportunity for input was an on-line survey for anyone that was not able to attend the meetings There were 9 surveys completed

After all of these focus groups were completed the information from all the participants was collated refined and developed into the City of Brampton Economic Development Plan 2015-2018

Corporate Implications

Financial Implications

There are no budget implications for 2015 Budgets for 2016-2018 will need to be assessed and submitted annually to Budget Committee and Council as part of the Economic Development and Tourism 3-year budget plan

Strategic Plan

This report aligns with the strategic planning framework by

bull Economic Development (Thriving) - Strengthen Bramptons outstanding quality of life by encouraging economic growth innovation and entrepreneurship that enhances the Citys brand and residents lifestyles

bull Growth Management (Growing) - Manage the benefits of growth to build a preeminent city with vibrant and connected communities Efforts to reinforce Bramptons Downtown and Central Area as the heart of the city will be prioritized

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to position it as the premier location for business shopping living entertainment and cultural activities

bull Aligning key plans on a multi-year basis and bull Continuing financial stability

Conclusion

The City of Brampton Economic Development Plan 2015-2018 will be the roadmap for the Economic Development and Tourism Office and the Economic Development Committee over the next 4 years The strategic tactics that were gathered and defined will be integrated by staff into theirworkplans and budgets

SohalTSaeedNariSy Johnston Manager Business Development and Director Economic Development and

TourismMarketing

Appendices

1 City of Brampton Economic Development Plan 2015-2018

Report authored by Nancy Johnston

Approval for Submission fNDate

Chair SMT at Department Chief Chief Administrative Officer ^ mm

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CITY OF BRAMPTON

ECONOMIC

DEVELOPMENT PLAN

2015-2018

TheCity of Brampton Economic Development Plan maps out the direction that the Economic Development and Tourism Office wilt be undertaking

from 2015 to 2018

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TABLE OF CONTENTS

MESSAGE FROM THE MAYOR MESSAGE FROM THE CHAIRMAN ECONOMIC DEVELOPMENT

COMMITTEE 2

CURRENT SITUATION 4

ECONOMIC DEVELOPMENT OVERVIEW 7

Mission Statement 7

Economic Development and Tourism Office 7

Strategic Planning Framework - Alignment 7

Key Intended Outcomes and Indicators 7

RESULTS FROM FOCUS GROUPS 9

Goal 1 Business engagement 9

Goal 2 Entrepreneurship 9

Goal 3 Creative economy lu

Goal 4 International business investment attraction 10

Goal 5 Domestic business investment attraction 11

Goal 6 Positive business climate H

Goal 7 Corporate advocacy for infrastructure H

Goal 8 Economic growth of Central Area 11

Goal 9 Tourism and Film H

ANNUAL BUSINESS PLANNING PROCESS 12

APPENDICES 13

Appendix 1Economic Development Committee Priorities Term ofCouncil 2014-2018 For Discussion and Consideration 13

Appendix 2 Economic Development and Tourism Office Services 15

Appendix 3 Economic Development Goals Objectives and Required Actions (2015-2018) 17

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MESSAGE FROM THE MAYOR OF BRAMPTON

Together we are embarking on a new era in Brampton We are building on successes from the past and a renewed commitment to theeffort and investment needed to build a successful and sustainable economic engine

Brampton is poised to be a hub ofemployment fostering specialty business clusters such asLife Sciences and Technology sectors Representing the leading edge in integrated health care delivery the new Peel Memorial Centre for Integrated Health and Wellness broke ground in 2014 with phase 1expected to be completed in 2017 Together with significant investment at the new ErinoakKids Centre for Treatment and Development and our existing health care infrastructure we are creating a concentration ofmedical professionals in Brampton with state-of the-art facilities supporting careers and our whole community

Investment in many sectors continued in 2014 with Carttera Management starting a new LEED Gold certified distribution centre and BMW Mercedes andVolkswagen all beginning construction in Bramptons newest auto mall Sheridan Colleges Davis Campus launched the Davis Applied Engineering Centre and a newABB Robotics Centre introducing newtechnology ideas and opportunities to

Brampton

These exciting investments represent over $700 million invested in Brampton and there is more to come Brampton is clearly a city worth investing in and 2015 offers opportunities for further growth as we focus on management with transparency partnerships with business and other levels of government and key sectors with the promise to help propel Brampton to the next level of development

In the coming years transportation will be atop priority for Brampton given that the province is also committed todealing with gridlock in the Greater Toronto Hamilton Area Brampton understands the importance of being able to move our talent around and we understand the importance of moving goods

Most importantly Bramptons future will be powered by our diversity Adiverse and dynamic business community defines who we are and will also provide acontinuous source of innovation creativity and growth

Success in 2015 will be facilitated by our ongoing partnerships By working together we can unlock the full potential of this great community

^-^a Linda Jeffrey

Mayor of Brampton

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MESSAGE FROM CHAIRMAN OF ECONOMIC DEVELOPMENT COMMITTEE

Brampton is built on innovation and partnerships

Great ideas become reality through connections between thinkers and doers people sharing a passion

for excellence in business infrastructure and in creativity

Key developments in recent years have continued that tradition and we are looking ahead to 2015 and beyond as decisive years to bring Brampton to the next level

We are building new partnerships withother levels ofgovernment to facilitate the development of new transportation and education infrastructure We are reaching out to Brampton businesses in a spirit of collaboration looking to strengthen existing connectionsand build new ones to work together to grow our economy The diversity of our business community andworkforce pushes usout globally to connect with and attract investment in key sectors We are innovating in the creative economy space

developing new places and connections to strengthen 21st century skills and opportunities

We need innovators and partners to continue our growth Were ready to do business in Brampton

CityCouncillor Jeff Bowman

Chair Economic Development Committee

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CURRENT SITUATION

Brampton isa designated growthcentre within the Province of Ontario Brampton isthe 9th largest city in Canada the 4th largest city in Ontario and the 3rd largest city in the Greater Toronto Area

Population and Employment Growth

With a population approaching 627500 in 2016 it isexpected to reach 842300 people by 2031 and currently has the 2nd highest growth rateamong Canadas 50largest cities In keeping the pace Bramptons2016 employment of 206750will exceed 292780 byyear 2031

The City of Brampton contains one of the largest inventories ofvacant employment land in the GTA with approximately 10750acres of which 2840acres is deemed to be vacant

Economic Growth and Diversity

Brampton hasa robust diversified economy and ishometo morethan 8600 businesses Seventy-two percentofthese are service-producing companies and 28percentare goods-producing

Top 10 companies in Brampton by employment

1) Rogers Communications

2) FCA Canada

3) Loblaw Companies Ltd (HQ)

4) Canadian Tire Distribution Centre

5) Maple Lodge Farms (HQ)

6) Technicolor Canada Inc

7) Coca- Cola Bottling Company

8) Waste Management of Canada

9) TJX Canada

10) Dynacare

Bramptons Growth Sectors include

1) Advanced Manufacturing

2) Health and Life Sciences

3) Retail Administration and Logistics

4) Business Services

5) Information Communication Technology

6) Food and Beverage

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Recent major private investments in Brampton

Air Canada Global Operations Centre - $25 million

Canadian Blood Services - $83 million

Canon Canada Office Park - $42 million

Churchill Business Park - $43 million

Bramalea City Centre - $512 million

Refined Priorities

In November2014 a new council was elected representing the City of Brampton Under this new council theyformed the Committee ofCouncils Economic Development Committee with the Mayor and Council sitting as members

The Economic Development Committee determined that therewere six priorities that needed to be addressed overthe next 4-year term of council foreconomic development (See Appendix 1 for details

1) Downtown and Queen Street Corridor Economic Growth Initiatives 2) Business Engagement (BRampE)- Grow Businesses from Within (Economic Gardening) 3) Support Advocacy for Infrastructure Expansion 4) Innovation and Entrepreneurship 5) International and Domestic Business Investment (Attraction) 6) Business Climate and Image

Intended Outcomes

By completing these six priorities the city will achieve the following outcomes

1) EconomicGrowth and Vitality 2) Business and employment growth

i) Increased domestic and foreign investment ii) Generate wealth and prosperity (strengthen quality oflife) iii) Increase assessmenttax revenue

3) Positive Business Climateand Business Experiences 4) Positive Business Profile and City Image as an Investment Location 5) Monitor and Measure Economic Performance and Results

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Engagement with Business Leaders

Using these top priorities the Economic Development Office was assignedto develop a Brampton Economic Development Plan 2015-2018 The Economic Development Committee Economic Development staff the businesscommunity and the Brampton Board of Trade all provided input into

the Plan The following meetings were held

bull Economic Development Committee - January 21 2015

bull Economic Development and Tourism staff - February 172015

bull Economic Development Business Community - March 22015

bull Brampton Board of Trade - March 10 2015

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ECONOMIC DEVELOPMENT OVERVIEW

Mission Statement

Strengthen Bramptonsoutstanding quality of life byencouraging economicgrowth innovation and entrepreneurship that enhance the Citys brand and residents lifestyles

Economic Development and Tourism Department Overview

Leveraging the collective resourcesand expertisewithin Economic Development and Tourism the Business Development and Marketing Division promotes Brampton inorder to attract growth and investment The division identifies target industries and supports keyeconomic sectors that meet

Bramptons long term objectives forgenerating employment ensuring alignment with land use plans and environmental sustainability Economic Development and Tourism promotes the City through advertising marketing and special events to increase Bramptons profile inthe industrial and commercial marketplace as a competitive location for investment See Appendix 3 for detailson Economic Development and Tourism Office services

Strategic Planning Framework - Alignment

Economic Development (Thriving) - Strengthen Bramptons outstanding quality of life by encouraging economic growth innovation and entrepreneurship that enhances the Citys brand and residents lifestyles

Growth Management (Growing) - Manage the benefits ofgrowth to build a preeminent city with vibrant and connected communities Efforts to reinforce Bramptons Downtown and Central Area as the heart ofthe city will be prioritized to position it as the premier location for business shopping living entertainment and cultural activities

Key Intended Outcomes

1 Economic Growth and Vitality

2 Business and employment growth

a Increased domestic and foreign investment

b Generate wealth and prosperity (strengthen qualityof life) c Increase assessmenttax revenue

3 Positive Business Climate and Business Experiences

4 Positive Business Profile and City Image as an Investment Location 5 Monitor and Measure Economic Performance and Results

Key Performance Indicators (KPIs)

KPIs express the Citys key intended outcomes in measurable terms Department performance indicators support the Citywide intended outcomes

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Citys overall economicgrowth employmentand tourism numbers

New employers moving to Brampton

Number of residents living and working in Brampton

Increase in the non-residential tax base

Numberof people working in knowledge-based jobs

Foreign investment leads and prospects

Citywide Key Intended Outcomes Supported by the Division

bull Support business attraction retention and expansion

bull Attract institutional industrial and commercial development

bull Support the start-up and growth of small business bull Support entrepreneurship that fosters research commercialization and innovation bull Continue to increase Bramptons domestic and international profile through strategic marketing

and promotion and strategic partnerships

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ECONOMIC DEVELOPMENT GOALS AND OBJECTIVES (2015-2018)

The Economic Development and Tourism Office requested feedback from the business community the

Brampton Board of Trade and Economic Development staff through focus groups and online surveys

The input received lead to the development of specific tactics addressed in the next eight goals

GOAL 1 Business Engagement (BRampE) - Grow Business From Within (Economic Gardening) The majority ofnew jobs that willbe generated in the coming years willbe created by companiesbusinesses already operating in the Brampton businesscommunity Understanding and assisting Bramptons existing owners with theirbusiness challenges isfundamentally important to ensuring that these they thriveand expand to theirfullest potential

OBJECTIVE 11 To collect intelligence on the local business community in order to have a clear understanding of Bramptons business make up and their expansion needs

OBJECTIVE 12 Engage the business community in economic development initiatives and networking opportunities and help provide external input to develop better collaboration

OBJECTIVE 13 Market the city of Brampton to the business community influencers and investors through a variety of opportunities

OBJECTIVE 14 Increase business development marketing and networking activities in the industrial-commercial-investment (ICI) real estate sector ___^

GOAL 2 Create a culture of innovation to facilitate and support entrepreneurship Entrepreneurship isa driver ofbusiness and technological innovation and isa stimulus foreconomic development Supporting a culture ofentrepreneurship and encouraging business start-upsfor growth and employment will be a contributing factor to the economy of thecity

OBJECTIVE 21 Engage and work with youth to develop their entrepreneurship skills by understanding and expanding youth initiatives within the city increasing the number of sustainable start-up businesses located in the city

OBJECTIVE 22 Create and provide opportunities for entrepreneurs to encourage business start-ups including such initiatives as an incubator space mentorship program promotion of the availability of grants and others that will help to simplify their ability to start up a business

OBJECTIVE 23 Strengthen the entrepreneurial industry by leveraging partnershipsand policies that stimulate an innovative business climate

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GOAL 3 Create a culture of innovation to facilitate and support the creative economy Creative industries refer to a range of economic activities which are concerned with the generation orexploitation ofknowledge and information The creative economy recognizes nine creative sectors advertisingmarketing architecture crafts design film Information Technology publishing museumsgalleriesHbraries musicperformingvisual arts Numerous studies show that metropolitan regions with high concentrations ofcreative knowledge workers exhibit a higher level of economic development

OBJECTIVE 31 Engage and work with youth to develop their business acumen resulting in an increased number of sustainable creative economy businesses located in the city by understanding and expanding youth initiatives OBJECTIVE 32 Create and provide opportunities for entrepreneurs in the creative economy including such initiatives asan incubator space mentorship program the availability ofgrants and others that will help to simplify their ability to start up a business

OBJECTIVE 33 Strengthen the innovative and creative industry by leveraging partnerships and policiesthat stimulate an innovative business climate

GOAL4 Increase international business investmentattraction Targeting Small and Medium Enterprises (SMEs) in priority sectors including Health and Life Sciences Advanced Manufacturing Food and Beverage Information and Communications Technology in the following target markets including the USA Europe India China South and Central America

OBJECTIVE 41 Facilitate strategic alliances between Brampton companies and international business interests by expanding partnerships and partnership programs including advertising and promotion activities such as event co-hosting and networking

OBJECTIVE 42 Support the growth and retention ofBrampton companies through the promotion ofexporting opportunities and other international economic activities OBJECTIVE 43 Leverage foreign direct investment opportunities through marketing and policy research by promoting Brampton in international markets and industry sectors with particular focus on supporting the formation of a new central GTA FDI agency

OBJECTIVE 44 Leverage domestic investment opportunities through marketing and policy research by promoting Brampton in domesticmarketsand industry sectors

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GOAL 5 Increase domestic business investmentattraction Targeting industry inpriority sectors including Health and Life Sciences Advanced Manufacturing Food andBeverage Information andCommunications Technology Retail Administration and Loaistics and Business Services from within Canada

OBJECTIVE 51 Leverage domestic investment opportunities through marketing and policy research by promoting Brampton in domestic markets and industry sectors

GOAL6 Support a positive business climate and city image Cities with a positive business climate and city image are mag suring that

Brampton isseen as a businessfriendly city optimum opportunities will be

OBJECTIVE 61 Develop and implement a program to improve the image of the city for business investment building pride through marketing and positive community news stories OBJECTIVE 62 Foster a service excellence culture by being more responsive to business needs

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economicbusiness caseinformation in supportof advocacy initiatives to increase investment in regional infrastructure

OBJECTIVE 71 Supportcorporate advocacy efforts for infrastructure to support the business community such as (1) Two Way All Day GO (2) Queen Street LRT (3) otherstrategic infrastructure projects identified by Council

GOAL 8Tosupporteconomic growth andcontinued prominence of Brampton s Central Area through the development of the Office of the Central Areas mandate and priorities

OBJECTIVE 81 Develop a hospital innovation hub around the new Peel Memorial Centre for Health and Wellness

OBJECTIVE 82 To promote stakeholder engagement to facilitate opportunities for businesses to locate in the Central Area

OBJECTIVE 83 Collaborate with key internal stakeholders on major initiatives in the Downtown and Central Area

GOAL 9 To support and promote Brampton as avisitors destination through tourism and film initiatives

OBJECTIVE 91 Expand the tourism and film program to make Brampton a destination ofchoice for visitors and filming

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ANNUAL BUSINESS PLANNING PROCESS

The commitment to the Economic Development Plan 2015-18 is essential in driving measurable

results In order to stay aligned with the economic growth patterns it is recommended that this

plan is revisited every year and changes be reflected in the annual budget planning process and

in the work plans for the respective year

In addition to that and continuing with the grass root nature of this plan it is recommended

that stakeholder feedback and input is acquired on an annual basis That might include

workshop sessions with Brampton Board of Trade members andor interaction with the

business community at large

Based on the feedback from stakeholders Economic Development Committee involvement will

be sought for guidance and direction resulting in the shaping of the respective years Business

Plan

The current approved operation budget of $2667 million will continue to provide the base fundingfor the execution of the plan Any enhancements or mitigations will be part of the

annual budget approval process

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APPENDICES

APPENDIX 1 ECONOMIC DEVELOPMENT COMMITTEE PRIORITIES TERM OFCOUNCIL 2014-2018 FOR

DISCUSSION AND CONSIDERATION

1 Downtown and Queen Street Corridor Economic Growth Initiatives

a Governance of the Downtown Complete BDDC Strategic Review

b Create Office of the Central Area Advisory Committee c Reinforce mandate and expand planning development and incentive programs services

and initiatives of the Office of the Central Area

d Actively participate onthe City of Brampton Central Area Master Plan Study e Establish and support Hospital District Economic Development and Planning Working

Team

2 Business Engagement (BR8iE)- Grow Businesses from Within (Economic Gardening) a Expand Corporate Visitation Program b Collaborate withthe Brampton Board ofTrade and other business associations on

business recognition reward and networking special events including a review of BOBAA

c Establish a Brampton business builders team comprised of business leaders and associations to develop a program that proactively showcases Local Innovation Achievements Products and Services Special Anniversaries to create a Buy Local campaign (B2B and Consumer) and toadvise on the Economic Development Marketing Campaign

d Engage local businesses on Competitive Policyadvocacy initiatives such as Transit Transportation and Education Infrastructure

3 Support Advocacy for Infrastructure Expansion a Provide corporation with economicbusiness case information in support ofadvocacy

initiatives to increase investment in regional infrastructure such as (1) Two Way All Day GO Service (2) Queen Street LRT (3) Other strategic infrastructure projects identified by Council

4 Innovation and Entrepreneurship a Working with Senior Government expand Youth Entrepreneurship Programs through

the Brampton Entrepreneurship Centre and theOntario Network ofEntrepreneurs (ONE)

b Provide community with economicbusiness case information in support ofadvocacy initiatives to increase investment in post-secondary education in Brampton

c Expand youth initiatives in thecreative economy such asthe MakerSpace project d Complete pilot business case for a Brampton business incubatoraccelerator and report

findings on future directions e Participate on Board of Directors of RIC Centre f Plan and deliver a New Creative Industries Strategy (HACE and Citywide)

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5 International and Domestic Business Investment (Attraction) a Promote Brampton in targeted international markets and industry sectors by

participating only on FDI missionsprograms that arefocused onselling Canada Ontario or the GTA first Align with senior government the GTA FDI Marketing Agency the international chambers and board of trade to ensure Brampton is represented directly and indirectly when these jurisdictions are promoted

b Inassociation with the BBOT and the Ontario Government promote exporting to the

USA by local SMEs c Facilitate strategic alliances between Brampton companies and international business

interests

d Encourage assist and support local foreign owned companies asthey pursue product or research mandates Support the expansion ofexisting office and production facilities by foreign corporations

e Increase business development marketing and networking activities in the IndustrialshyCommercial-lnvestment Real EstateSectorwith the goalof raising awareness of the Brampton marketplace

f Film and Television Film Location Attraction

6 Business Climate and Image a Focus marketing and communications on positive news stories and initiatives emerging

from the local Brampton economy b Review current roster of City financial and non-financial incentives for business and

provide a new plan for Council consideration in support ofbusiness and employment attraction expansion and start-up

c Open for Business - Help remove barriers to conducting business in Brampton

Intended Outcomes


a Business and employment growth b Increased domestic and foreign investment

c Generate wealth and prosperity (strengthen quality of life) d Increase assessmenttax revenue


3 Positive Business Profile and City Image as an Investment Location 4 Monitor and Measure EconomicPerformance and Results

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APPENDIX 2 ECONOMIC DEVELOPMENT AND TOURISM OFFICE SERVICES

Market Information

bull Market Reports

bull Local Economic Indicators

bull Socio-economic Reports

bull Demographic Statistics

bull Business Establishment Inventory

bull Employment Analysis

bull Industry Sector Reports amp Profiles

Human Resources Information (Labour Force)

bull Labour Force and Occupation Composition

bull Salary and Benefits Information

bull Labour Force Statistics

bull Access to Information on Training Programs and Providers Serving Brampton

Location Services

bull Corporate Relocation Services

bull Community Information for Employees (Health care education daycare retail) bull ICI Site Selection Services

bull ICI Real Estate Inventory and Costs

bull ICI Construction Statistics

bull Film and TV Location amp Permitting

bull Municipal and Utility Services and Costs

bull Familiarity Tours of Brampton

bull Introduction and Liaison with Municipal Departments

Micro and SME Advisory Services

bull Guidance on Permits Licences and Other Requirements

bull One-on-One Launch and Growth Counselling

bull Business Planning Assistance

bull Summer Company Program for Youth bull Start-up and Micro Business Seminars Workshops Professional Development Events bull Accessto Research Innovation and Commercialization Experts and Programs

Financial Assistance

bull Liaise with Federal Provincial and Municipal Governments on Tax Credits and other Incentive

Programs

bull Accessto government programs for business bull Promote and Facilitate City of Brampton Incentives for Brampton Businesses

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Business Expansion Opportunities

bull Networking Events to Bring Businesses Together

bull Facilitate Strategic Alliances (matching local requirementswith domesticinternational demands)

bull Introductions at Special Events

bull Recognize Showcase amp Promote Brampton Products Services Interesting Practices

bull Promote Business Celebrations (grand openings anniversaries etc)

bull Connect People and Business Networks using Social Media

Facilitation Services

bull Key Point of Contact for Businesses at Brampton City Hall

bull Support Businesses on Policy Issues That Affect Local Competitiveness

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APPENDIX 3 ECONOMIC DEVELOPMENT GOALS OBJECTIVES AND REQUIRED ACTIONS (2015-2018)

GOAL 1 Business Engagement (BRampE) - Grow Business From Within (Economic Gardening) mmmiipoundili4nwMlimiil

Brampton business community Understanding and assisting owners with challenges facing Bramptons existing business community it fundamentally important to ensuring that existing businesses thrive and expand to theirfullest potential

obTeCTIVE 11 To collect intelligence on the local business community in order to have aclear understanding of Bramptons business make up and their expansion needs

TIMELINE KPIS COMMENTSREQUIRED ACTIONS 1 Expand the corporate visitation program As an outcome ofthe corporate visitation 2015-Q1 of corporate

visitsprogram develop a BRampE strategy with top 20 in key sectors 1 Research labour pool fortargeted sectors to ensure investors that labour pool is Ongoing

of businessesavailable in Brampton 2 Analyze lost deals and determine why they didnt choose Brampton or why existing Ongoing retained and

businesses left the city lost

3 Discover and monitor trends regarding business attraction (ie insurance Ongoing

companies moving out of major downtowns) 4 Conduct a gap analysis to identify weak sectors and plan for steps toward economic Ongoing

diversification


TIMELINE KPIS COMMENTSREQUIRED ACTIONS

1 Develop Competitive Policy Review ofdevelopment charges Done on an annual Annually

basis and EDO participates for comments 2 Develop a long term vision for economic development Economic Development 2016

Master Plan is part of the 4-year Strategic Plan 3 Support the Workforce development strategy for the Region of Peel Ongoing

4 By hosting and encouraging pre-consultation meetings improvements can be made Ongoing

to accelerate (expedite) development applications and processes

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5 Support and foster manufacturing ecosystem in Brampton 6 Develop policies to create zones by industry sector (ie Health hub near hospital) 7 Support and foster the green economy sector 8 Establish business community focus groups to support health sciences and

advanced manufacturing sectors to help business growth and to identify and build what is needed to keep businesses located in the city

9 Target specific verticals and provide framework for growth in health services 10 Continue to collaborate with the Brampton Board ofTrade and otherbusiness

associations on business recognition reward and networking special events Increase participation in Board of Trade sub committees events and seminars Create platforms for business to business

11 Provide information seminars to local businesses (web social media etc) 12 Expand the existing Sheridan partnership co-op

3 Market the city of Brampton to the business community influencers and investors through avariety of opportunitiesOBJE OWE 1

COMMENTSTIMELINE KPISREQUIRED ACTIONS

2017-Q1 1 Continue to complete the tactics for the Business and Community Strategic r

Marketing Plan 2014-2018 2015-Q3

2 Develop a new style newsletter that expands on Bramfacts 2015-Q3

3 Build a program around recognizing milestone business anniversaries and investments

Ongoing 4 Continue to ensure that the Brampton brand is represented as partofthe GTA

brand

5 Develop a showcase for local business invite customers beyond Brampton 2017

borders to nurture and foster companies create industry FAM tours (by verticals) 12 day in business (Doors Open) 12 day in discussion identify common industry themes

2015-2018 6 Plan and implement a business attraction program featuring but not exclusive to

three new business events to connect educate and engage the Brampton business community and to continue to involve the business community and influencers

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OBJECTIVE 14 Increase business development marketing and networking activities in the industrial-commercial-investment (ICI) real estate sector withthe goal of raising awareness of the Brampton marketplace

REQUIRED ACTIONS

1 Develop a 4-year strategy to establish a Brampton Business Development Team Program made up ofbusiness leaders realtors brokers etc to develop programs that proactively showcase Bramptons assets and engage the real estate industry in the assets of the City

2 Implement the 4-year strategy as developed 3 Develop and implementan ICI corporate call program 4 Develop an ICI program to connect educate and engage the ICI community with

Brampton Continue with partnership programs and support for ICI groups including SIOR NAIOP CoreNet the Real Estate Forum etc

5 Engage businesses through association partnered events developers and ICI by expanding on the ICI and Changing Landscapes events

TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS

of corporate calls annually

of

connections

made with ICI

community

of attendees

at events

COMMENTS

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Entrepreneurship support engages people to be innovative and is astimulus for economic development By having aculture of TmampMm

OBJECTIVE 21 Engage and work with youth to develop their entrepreneurship skills by understanding and expanding youth initiatives within the city increasing the number ofsustainable start-up businesses located in the city

COMMENTSTIMELINE KPISREQUIRED ACTIONS 1 Support a Young Professionals Network Collaborate with Board of Trade and 2015-Q4 of

participants inother organizations that are also engaging youth to nurture entrepreneurship Ongoing the network2 Work with seniorgovernment to expand youth entrepreneurship programs

through the Business Entrepreneurship Centre (BEC) and the Ontario Network of youthof Entrepreneurs (ONE) focusing on youth programming and providing engaged inincentives for youth

Ongoing programs3 Outreach to elementaryhigh schoolpost-secondary students and parents and increase relationships with school boards and DECA program Connectivity to

Ongoing of new youthschools for grads to come to Brampton Talent recruitment initiatives4 Know students needs and understand where and what youth are studying and createdbuild a program around theirentrepreneurial needs

OBJECTIVE 22 Create and provide opportunities for entrepreneurs to encourage business start-ups including such initiatives as an incubator space mentorship program availability of grants and others that will help to simplify their ability to start up abusiness

KPIS COMMENTSTIMELINEmdash REQUIRED ACTIONS Complete a pilot business case for a Brampton Business Incubatoraccelerator and

of attendeesreport findings on future direction participating in

2 Partner with schools venture capitalists and otheropportunities to be anemployer maker spacevs employee ongoing

3 Based on the business case develop an innovation centre (incubator) for food life of socialsciences and health entrepreneurs businesses not for profit digital media biotech media hitsand work together to define what an innovation centre looks like in a mixed use

facility Partner with Good Food Brampton to provide accessible commercial kitchen space for entrepreneurs Develop food training program

4 Createa long-term sustainable mentorship program Clients inStarter Company

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and Summer Company receive mentoring BEC will pilot monthly mentoring sessions that are open to all clients in the Fall of 2015

5 Create a virtual hubJOBJECTIVE 23 Develop the entrepreneurial industry by leveraging partnerships and policies that stimulate an innovative business climate

REQUIRED ACTIONS

1 Partner with provincial government initiatives such as Ontario Small and Medium Enterprises (OSME) and Build Canada Innovation Program (BCIP) BEC staff will reach out to these groups and invite them to participate in Small Business Month Activities in October 2015

2 Develop an incentive program with potential subsidiesincentives for growing business In partnership with the Ontario government BEC currently provides incentives for twoyouth programs Summer Company and Starter Company

TIMELINE KPIS COMMENTS

of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21

GOAL 3 Create a culture of innovation to facilitate and support the creative economy The creative industry refers to arange of economic activities which are concerned with the generation or exploitation of knowledge and

Il^ymi-WlifftllltrwllliiitvLUMvmitrAlfXfdltltlMampi

Technology publishing museumsgallerieslibraries musicperformingvisual arts It is posited that metropolitan regions wi iri^ljwfBTalM

OBJECTIVE 31 Engage and work with youth to develop their business acumen resulting in an increased number ofsustainable creative economy businesses located in the city by understanding and expanding youth initiatives


1 Support a Young Professionals Network and engage creative economy youth 2015-Q4 of

2 Outreach to elementaryhigh schoolpost-secondary students and parents and participants in the networkincrease relationships with school boards and DECA program

3 Know students needs and understand where and what youth are studying and of youthbuild a program around their creative needs

4 Work with local education institutes to connect students to opportunities and engaged in

programsplacements with Bramptons Creative industries

of new youth Iinitiatives

created I

OBJECTIVE 32 Create and provide opportunities for entrepreneurs in thecreative economy including such initiatives as an incubator space mentorship program theavailability ofgrants and others that will help to simplify their ability to start up abusiness


1 Develop a business case for an innovation centre in Brampton with thegoal of of attendeesincubating and accelerating businesses with high-growth potential for the creative participating in

sector makerspace2 Create a long-term sustainable mentorship program for the creative sector

3 Using a makerspace model promote stakeholder programming that supports of socialinnovation and encourages creative thinking media hits4 Encourage creative workers to showcase their talent and skills and promote

through a comprehensive marketing plan opportunities for residents to participate in and appreciate the Businessof the Arts

22

5 Establish business community focus groups to support creative economy

OBJECTIVE 33 Develop the innovative and creative industry by leveraging partnerships and policies that stimulate an innovative business climate


1 Plan and deliver a new Creative Industries Strategy of

2 Create an economic development sub-committee to create an innovation strategy participants

Plan and deliver a new Creative Industries Strategy (HACE and Citywide) through attending the

creativethe cultural master plan Integrate arts with culture economy3 Expand relationships with the Regional Innovation Centre (RIC) and participate on summitBoard of Directors of RIC Centre Expand relationships with RIC (full time in

Brampton) Participate on Board of Directors of RIC Centre and continue to of creativeparticipate as member of RIC advisory committee class workers

in the City

0

23

I

GOAL 4 Increase international business investmentattractionTargeting Small and Medium Enterprises (SMEs) in priority sectors including Health and Life Sciences Advanced Manufacturing Food and Beverage Information and Communications Technology in the following target markets including the USA Europe India China South

OBJECTIVE 41 Improve and expand partnerships including advertising and promotion activities through partners such as even co-hosting and networking which will support the facilitation of strategic alliances between Brampton companies and international business interests


2015-2018 of events1 Develop and nurture relationships with GTMA federal government Departments andprovincial Ministries consulates chambers and business associations Plan and networkingimplement eventsseminars in partnership with international chambers and activitiesorganizations to build on the international program and encourage business to

invest in Brampton 2015-20182 Focus on relationships and related activities targeting SME international attraction

strategy 2015-20183 Actively support The Brampton Board of Trade (BBoT) International Committee by

participating and contributing to monthly meetings and participating in BBoT events

2015-20184 Engage local talent knowledge and networks via the diaspora I

2015-2018 I5 Develop a social mediacommunications campaign to Brampton citizens to invite their homeland connections to set up a business in Brampton Showcase city

-0globally to remain competitive

6 Leverage international students and schools within the City ofBrampton to 2017

encourage international opportunities to the City 2016-20187 Host inbound and sister city delegations as required

8 Establish business community focus groups to support international FDI

OBJECTIVE 42 Support the growth and retention of Brampton companies through the promotion of exporting and other international opportunities _mdash


2015-20181 Act asa conduit to global business opportunities by facilitating strategic alliances of businessbetween local companies and international opportunities and via anonline portal

24

shared with the local network of globally-minded companies 2 Contribute to a communication medium for globally-minded local companies and

build a networkof local companies conducting trade and becoming export-ready 3 Co-host a major event around export readiness and expansion with oneofourkey

partners that is Brampton-specific Promote first exporting ventures to the USA to local SMEs in association with the BBoT and the Ontario government ie New Exporters to Border States (NEBS)

4

program

5 Conduct business visitations to gather intelligence on the capabilities and global outlook of local businesses Educate local business on MampA (merger and acquisition) opportunities and JV (joint venture) opportunities

6 Work with information and policy to collect further information on existing businesses including more international data to be included in the 2015 business census why Brampton intelligence top employers business expansion needs

2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018

OBJECTIVE 43 Leverage foreign direct investment opportunities through marketing and policy research by promoting Brampton in international markets and industry sectors with particular focus onsupporting the formation ofa new central GTA FDI agency

REQUIRED ACTIONS

1 Take a regional approach to FDI by participating on only FDI missionsprograms that are focused on selling Canada Ontario or the GTA first Align with senior government the GTA FDI Marketing Agency the international chambers and BBoT to ensure Brampton is represented directly and indirectly when these jurisdictions are promoted

2 Fulfill agreements ofexisting MOUs Consider development ofnew MOUs for targeted markets and sectors only

3 Create a platform for investor visitations to offer a how to business in Brampton day and develop relationships with Brampton business community

4 Develop a soft landing program for international business investing in Brampton 5 Support the development of the new GTA FDI agency 6 Participate in lead generation activities offered by partners such as GTMA 7 Review and update list ofBramptons competitive advantages onanannual basis

utilize regularly in sales and marketing activities and documents Refocus on USA business in light of the rebounding US economy


of foreign

companies

of MOUs

completed

25

Communicate incentives from federal provincial and regional sources where applicable

marketing and policy research by promoting Brampton in domestic marketsOBJECTIVE 44 Leverage domestic in

and industry sectors

COMMENTSTIMELINE KPISREQUIRED ACTIONS of domestic

1 Promote Brampton in targeted domestic markets and industry sectors by companiesparticipating through various opportunities Focus on growing companies and

promotingavailable land and inventory ofMOUs

2 Encourage assist and support local domestic owned companies asthey pursue completedproduct or research mandates

3 Develop a 4-year domestic trade show strategy 4 Create an influential network to promotesell the city to investors

5 Events program Create partnered events including a creation ofa large scale expo to invite an international audience and to showcase Brampton businesses a unique Brampton event for both domestic and international businesses

6 Develop branding webinars and conferences with other cities

26

i

GOAL 5 Increase domestic business investmentattraction Targeting industry in priority sectors including Health and Life Sciences Advanced Manufacturing Food and Beverage Information and Communications Technology Retail Administration and Logistics and Business Services from within Canada


TIMELINE KPIS COMMENTSREQUIRED ACTIONS of domestic1 Promote Brampton in targeted domestic markets and industry sectors by

participating in various opportunities Focus on growing companies and promoting companies

investedavailable land and inventory 2 Encourage assistand support local domestic owned companies as they pursue

of contactsproduct or research mandates from trade3 Develop a 4-year domestic trade show strategy shows4 Create an influential network to promotesell the city to investors

5 Events program Create partnered events including a creation of a large scale expo of attendeesto invite an international audience to and to showcase Brampton businesses a at eventsunique Brampton event for both domestic and international businesses


27

I

GOAL 6 Support a positive business climate and city image Cities with apositive business climate and city image are magnets for investment By ensuring that Brampton is seen as abusiness friendly city optimumopportunities will be attracted to the city

OBJECTIVE 61 Develop and implement a program to improve the image ofthecity for business investment building pride through marketing and positive community news stories

REQUIRED ACTIONS TIMELINE KPIS COMMENTS

1 Develop the public relations portion of the Business and Community Strategic 2015-Q1 Ranking of

Marketing Plan and include the following tactics Business TimesGuardian to visit quality of life

businesses asking what they think of doing business in Brampton - feed news by 3rd party stories create something similar to Blog TO as a way of showcasing Brampton observers

success stories meet with organizations media outlets ie Conference Board of Canada Moneysense As part of the PR program include increasing the social media campaign

2 Develop an intensive 4-year rebranding campaign as a fast paced innovative 2018

multicultural young city with a big heart hip with high quality lifestyle amenities 1

that needs to be internationally respected that will create a compelling message to I

locate in Brampton IN 3 Develop a Brampton Ambassador program to sell Brampton 2016

4 Develop and promote a made in Brampton program 2017

5 Create a plan to attract executives to live and work in the city 2017

OBJECTIVE 62 Foster a service excellence culture by being more responsive to business needs


1 Review current roster of city financial and non-financial incentives for business and Ongoing

provide a new plan for Council consideration in supportof business and employment attraction expansion and start-up

2 Educate public on economic developmentservices Offer better service than Ongoing

competitors

28

GOAL 7 Support Corporate Advocacy efforts for Infrastructure Provide corporation with economicbusiness case information in support of advocacy initiatives to increase investment in regional infrastructure such as (1)

business commuiOBJECTIVE 71 To supportcorporate advocacy efforts for infrastructure


As needed1 Provide economic impact studies to support advocacy when required As needed2 Support the City initiatives to engage and lobby otherlevels ofgovernment to

ensure our shareneeds are understood and provide a united front to the provincial and federal government

As needed3 Expand and leverage partners for the following programs All Day GO Hurontario LRT Peel Memorial Centre for Health and Wellness SIRT Net (digital media portal with Sheridan)

As needed4 When required work with local companies to support future infrastructure plans As needed5 When required determine potential benefits from new infrastructure - forecast and

actual

29

GOAL 8 To support economic growth and continued prominence of Bramptons Central Area through the development of the Office of the Central Areas mandate and priorities



1 Develop a long term vision around the new Peel Memorial Centre for Health and 2016-Q1

Wellness

2 Planning and zoning align with goals 3 Attract RampD businesses (biomed) to the area around the hospitals

OBJECTIVE 82 To promote stakeholder engagement to facilitate opportunities for businesses to locate in the central area

REQUIRED ACTIONS

1 Implement a corporate calling program with businesses to facilitate retention and expansion

2 Assist and support the Business Improvement Area Board of Management to achieve their mandate of promoting the Downtown Brampton area as a shopping and business district

3 Collaborate with Brampton Downtown Business Association to ensure effective communication with businesses

4 Educate the business community and key stakeholders on the mandate and roleof the Central Area Office

TIMELINE KPIS

2017-Q1

OBJECTIVE 83 Collaborate with key internal stakeholders on major initiatives in the downtown and Central Area

REQUIRED ACTIONS

1 Collaborate on the development of a university attraction plan 2 Collaborate on the development of a CentralArea Master Plan and mobility hub 3 Support the implementation of two way all day GO service 4 Collaborate on the development of the Queen Street Master Plan

TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30

OBJECTIVE 91 Expand the tourism and film program to make Brampton a destination ofchoice for visitors and film ing


1 Support Recreations efforts in planning development and promotion of new 1-4 Years

international spec sport facilities in Brampton (eg Kabaddi Cricket) 2 Work with the Ontario Media Development Corporation (OMDC) and Ministry of 1-4 Years

Economic Development Employment ampInfrastructureMinistry of Research amp Innovation (MEDEIMRI) to attract a film studio to Brampton

3 Investigate the opportunity for a partnership with Ontario Culinary Tourism Alliance 3-4 Years

(OCTA) to develop a culinary tourism plan 4 Workwith the Mississauga Film Office to develop a joint film industry event 2015

5 Expand social media reach to film industry through location videos testimonials and Ongoing

photos of productions in progress 6 Install and open self-help Tourism Visitor Information Kiosk in City Hall with 2015

Brampton visitor information

31

G-l-l

Background

In October 2014 a newly formed Council was elected representing the Cityof Brampton Under this new Council an Economic Development Committee was established consisting of the Mayor (ex officio) and Council as members

On January 21 2015 the Economic Development Committee recommended the following to Council for approval

1 That the Economic Development Committee affirm the following strategic economic development themespriorities as presented by the Chair and Vice-Chair of Economic Development Committee at the Economic Development Committee meeting of January 21 2015

a) Downtown and Queen Street Corridor Business Growth Initiatives b) Business Engagement (BRampE) - Grow Businesses from Within (Economic

Gardening) c) Support Advocacy for Infrastructure Expansion (Economic Research amp

Policy) d) Innovation and Entrepreneurship e) International and Domestic Business InvestmentAttraction f) Business Climate and City Image g) Festivals and Special Events and

2 That these strategic economic development themespriorities guide the City of Brampton Economic Development and Tourism Division the Office of the Central Area and the Festivals and Special Events Office in their respective service planning budgeting and activity-based performance planning process from 2015 to 2018 and

3 That staff be requested to prepare a report in the first quarter of 2015 that includes intended outcomes actions and key performance measures for each of the affirmed strategic economic development themespriorities and in the preparation of this report that the Chair and the Vice-Chair of Economic Development Committee and staff inform and consult with key stakeholders and

4 That the Economic Development Committee request staff to include in this report a recommended method for Council to annually evaluate and align the Citys strategic economic development themespriorities with prevailing economic conditions emerging economic development trends opportunities and Council priorities

G-l-l-2)

Current Situation











Strategic Plan




3

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Conclusion



TourismMarketing

Appendices





(S-H-5

CITY OF BRAMPTON

ECONOMIC

DEVELOPMENT PLAN

2015-2018


from 2015 to 2018

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TABLE OF CONTENTS


COMMITTEE 2

CURRENT SITUATION 4


Mission Statement 7















APPENDICES 13




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31

G-l-l-2)

Current Situation











Strategic Plan




3

ampM-4shy



Conclusion



TourismMarketing

Appendices





(S-H-5

CITY OF BRAMPTON

ECONOMIC

DEVELOPMENT PLAN

2015-2018


from 2015 to 2018

G-w-fc

TABLE OF CONTENTS


COMMITTEE 2

CURRENT SITUATION 4


Mission Statement 7















APPENDICES 13




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Brampton





^-^a Linda Jeffrey

Mayor of Brampton

amp1-1-8











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31

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TourismMarketing

Appendices





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CITY OF BRAMPTON

ECONOMIC

DEVELOPMENT PLAN

2015-2018


from 2015 to 2018

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COMMITTEE 2

CURRENT SITUATION 4


Mission Statement 7















APPENDICES 13




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30











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CITY OF BRAMPTON

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2015-2018


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CURRENT SITUATION 4


Mission Statement 7















APPENDICES 13




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TABLE OF CONTENTS


COMMITTEE 2

CURRENT SITUATION 4


Mission Statement 7















APPENDICES 13




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31

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2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

lty-^

CURRENT SITUATION









2) FCA Canada







9) TJX Canada

10) Dynacare








G-I-HO







Refined Priorities




Intended Outcomes





61-1-1








61-i-IL


Mission Statement

















G-t-M^












ampI-M4














pound1-1-15








10

pound-(-(















11

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Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

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class workers

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21












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22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

G-I-HO







Refined Priorities




Intended Outcomes





61-1-1








61-i-IL


Mission Statement

















G-t-M^












ampI-M4














pound1-1-15








10

pound-(-(















11

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Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

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creative

economy

summit

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class workers

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21












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22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

61-1-1








61-i-IL


Mission Statement

















G-t-M^












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pound1-1-15








10

pound-(-(















11

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Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

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class workers

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21












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22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

61-i-IL


Mission Statement

















G-t-M^












ampI-M4














pound1-1-15








10

pound-(-(















11

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Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

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21












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22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

G-t-M^












ampI-M4














pound1-1-15








10

pound-(-(















11

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Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












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22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

ampI-M4














pound1-1-15








10

pound-(-(















11

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Plan



12

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APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

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21












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22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

pound1-1-15








10

pound-(-(















11

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Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

pound-(-(















11

ampH-n












Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

ampH-n












Plan



12

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

poundi-MS

APPENDICES








Team












13

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

6-1-1-19





interests








Intended Outcomes






14

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

C-1-1-20


Market Information

bull Market Reports












Location Services
















Programs


15

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

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summit

of creative

class workers

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l

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21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

61-1-2











16











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

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summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31











diversification








17

i













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

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summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31













brand





18


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

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l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31


REQUIRED ACTIONS





TIMELINE

2015-Q4

2016-2019

2015-Q3

2015-2018

2016-2018

KPIS


of

connections

made with ICI

community

of attendees

at events

COMMENTS

f5shy

19















20

I



REQUIRED ACTIONS




of

participants

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summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31















20

I



REQUIRED ACTIONS




of

participants

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creative

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summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31



REQUIRED ACTIONS




of

participants

attending the

creative

economy

summit

of creative

class workers

in the City

l

lt5~

21












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31












created I







22









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31









in the City

0

23

I

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31

















24




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31




4

program



2015 Q4 visits

2016-2017 completed

2015-2018

2016 Ql

2018

1year 2015shy

2018

Q4 2015

2015-2018


REQUIRED ACTIONS







of foreign

companies

of MOUs

completed

25











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31











26

i









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31









27

I



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31



















competitors

28








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31








actual

29





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31





Wellness



REQUIRED ACTIONS





TIMELINE KPIS

2017-Q1


REQUIRED ACTIONS


TIMELINE KPIS

2017-Q4

COMMENTS

1

I

COMMENTS

30











31











31

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