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Great India Welfare Association

Mahindra Park, New Delhi

Live Project Report Submitted In

Partial Fulfilment of the Requirement Of

Post Graduate Diploma in Management

Submitted By:

Mayank Garg

Roll No.: 466

Section: FA

New Delhi Institute of Management

Tughlakabad Institutional Area,

New Delhi

(2015-2017)

INDEX

Acknowledgement

Certificate of Completion of Project

Executive Summary

Company Profile

Department of Job Handled

Learning

List of client visited

Suggestions

ACKNOWLEDGEMENT

The presentation of this project has given me an opportunity to express my profound gratitude to all concern

in guiding me. Foremost, I would like to thank Mr Sandeep Garg (Director) for giving me an opportunity

to undertake this project work.

I would like to thank the Great India Welfare Association staff for giving me support on time. I would

also thank the principal of our college, New Delhi Institute of Management, New Delhi, for providing an

opportunity to undergo the project study program.

Lastly, I want to pay my hearted thanks to my friends and other team members who gave their valuable

suggestions and guidance in completing the project.

Mayank Garg

CERTIFICATE OF COMPLETION OF PROJECT

EXECUTIVE SUMMARY

The Great India Welfare Association has for the last years been successfully carrying on a legacy of

Exhibitions in the ever–challenging field of exports and trade policies. The major thrust of GIWA's

activities has been tackling issues of Export Promotion through Exhibitions.

GIWA's vision is "Exports through Exhibitions" for connecting togetherness and reducing barriers.

To reach out to the women and children who have been abandoned by their families and society or those

who belong to the under privileged homes and bring about a change in their lives through literacy,

vocational and life skill training, all-round guidance, de addiction of drug abuse cases, family counselling,

sheltered accommodation etc.

Building a strong public opinion through involvement of the society at large is crucial to the successful and

effective functioning of any welfare organisation this is achieved through formation of a strong network

throughout the world. Thousands of members from all around the world are involved at various stages of

our efforts to reach out to the most vulnerable sections of the society, interdependent and inter-liableness.

INTRODUCTION OF GIWA

'GIWA' Great India Welfare Association is probably the voluntary organisation in India having completed

more than 5 years in service towards exports and is engaged in doing overseas business, through expos,

exhibitions, meets, fairs etc.

PROFILE OF GIWA

Helps to participate in any exhibition around the world and visit the company and meet the buyers

personally study the trends and culture of the country, purchasing capacities, spending style. Thus reducing

the dependency of getting a middle man. Further on request, the company can send a list of the satisfied

customers who can made a good business overseas and are exporting their products.

AIM

"Exports Through Exhibitions"

VISION

Establish relations with importers over geographical boundaries and start Exports

MISSION

Initiative to provide them a platform to explore the opportunities for producers, manufactures etc.

AWARDS

A-BCIT Graduate, in recognition of Business Achievement

5th Russian Achievement Award, 2009 Russian Exhibition Awards

Best Exhibition by Ministry Of Uzbekistan

LOCATION

I-27, Mahindra Park, Adarsh Park, New Delhi - 110033

Ph. No.: +91-11-64600901, +91- 9811229108

http://www.greatindiaexpo.com/

BRANCHES

Panama, Port of Spain, Carrabin Islands, Trinidad and Tobago, Hong Kong

HEAD OF DEPT.

Mr. Sandeep Garg

Mr. Sanjeev Upadhayay

COORDINATORS

Mr. Shailaish Agnihotri

Mr. Ankur Garg

TASK ASSIGNED

The main task assigned to us was more of a sales promotion felicitator, i.e., to felicitate the interest of sellers

i.e. mostly retailers and wholesaler, provide them with suitable opportunity available to them and showing

them the path to achieve their selves in the field of exports.

DETAILS OF JOB HANDLED

DAY – 1

As I reached there on first day, I was made comfortable by the coordinators and was told about the

organization, we read and understood the annual report and had a meeting with one of the directors

Mr Sanjeev Upadhayay and he told us what we need to do and what all they expect from us.

Then we made to understand the project “TASHKENT EXPO”, what it is all about and what the benefit

are and what it will do to the exhibitors in Tashkent and the procedure and other formalities that to needed

to be conveyed to the exhibitor. This gave an idea what the association is all about and how it is a helpful

for the economy.

DAY – 2

After going to through the training and understanding the process we were given a specific area for the

promotion and getting in contact with the existing dealers. I was allotted the Northern part of Delhi where

I visited Chandni Chowk and Tibetan Market area and contacted their existing customers and fetched out

new clients as the area and locality list was already given to me so I directly need to go in that area and

contact the sellers and convince him to understand the plan and think about it. The same activity was carried

out.

DAY – 3

The tasked was continued at the Chandni Chowk where need to cover a large market which was not covered

the previous day. The stage was to get through the cloth market and covering daily use product sellers. As

the expo was for regular customer and durable daily use product like incense sticks, ornaments, plastic

items, soan papdi sweets etc. was also involved for the people of Tashkent.

DAY – 4

The task was scheduled at East Delhi i.e. in the export market of Ramesh Park, it is place where all the

wholesalers of the garment exists. Here the task was not to promote but to indulge the existing customers I

the expo and telling them about how it would be different and more profitable than that of the previous one

and what all the customers demand and expectations an weather conditions of Tashkent and make a

database of the same w.r.t. to client, their product, quantity of product, numbers of stalls needed etc.

DAY - 5

Finally at the office we had interaction with the managers and they taught and explained the procedure of

the documentation for organizing exhibitions, policies laid down by government, embassy procedures and

the systematic organization of data was shown to have efficient working and making success of the event.

LEARNINGS

Marketing Skills enhancement

Difference between Practical and theoretical understandings

Documentation for Exhibitions and further preceding

Convincing and understanding the need and behavior of the customers

Understanding how to study the market situation and surveys with respect to the demand of the

customers of the other countries.

LIST OF CLIENT VISITED

Export Hut, Ritu Wear Biglife, Chaina Ram, Moksha Incenses, Ramesh Park Export Wholesale Market,

Kawarji Snacks, Tibetan Market and Chandni Chowk Cloth Market

SUGGESTIONS

Our country has a pool of talent and capital resources but deprived of proper resources. If means are

provided with proper guidance to channelize their talent in appropriate directions, then many manufacturers

and sellers get an opportunity to contribute in the GDP of the economy at a large scale and the association

should also indulge in domestic advertisements at a scale so that they can reach to people and create

awareness about the initiative taken for EXIM purposes with the help of government.