#givingtuesday game-changer pt 1/2
TRANSCRIPT
#GivingTuesday Game-Changer
#GivingTuesday
How to prepare for the most important fundraising day of your year
#GivingTuesday
Please ask questions throughout the conversation.
(We’ll answer as many as we can.)
Presenters
Jessica SchneiderDirector of Strategy &
Collaboration92nd Street Y’s
Belfer Center for Innovation
#GivingTuesday
Adam WeingerPresident
Double the Donation
Alisa CordesiusStrategic Programs
Manager, Social Good Partnership
Eva Nico (moderator)
Senior Director, Nonprofit Strategy
GuideStar
AG E N DA
#GivingTuesday: Join the Movement (Jessica)
Match Gifts to Maximize Impact (Adam)
Using Facebook to Fundraise (Alisa)
Q & A
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#GivingTuesday
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The Power of Your Profile (Eva)
Your GuideStar Profile Magnifies Your Online Presence
All major US Donor Advised Funds
20+ donation portals processing $150M+ annually
100s of other apps, websites, and programs
GuideStar
With Your Profile You Can…
…Be Found on GuideStar.org
…Be Found Almost Everywhere
7M +annual unique users
Source: GuideStar
You Might Be Surprised by How Far Your GuideStar Profile Travels
• Honor hard working individuals in the sector• Offered exclusively to individuals who are
employees of organizations that earn a GuideStar Platinum Seal of Transparency by November 23
Nominate today: http://npo.gs/superstaraward
Questions: [email protected]
#GivingTuesday
What’s Your #GivingTuesday Experience Level?
Today’s Audience
Veteran
Somewhat experienced
Planned similar campaigns
First time
#GivingTuesday
Poll: Has your organization started planning for #GivingTuesday?
• Attending this webinar is our first step
• We’re in the middle of planning
• We’re almost done planning
• We’re already thinking about 2017
BLACK FRIDAY CYBER MONDAY
A global day of giving that unites people and organizations for one common purpose: to do good. Over the past four years, #GivingTuesday has helped nonprofits increase their own capacity and has empowered 45,000+ organizations in over 75 countries to give back the Tuesday after Thanksgiving.
• Raised more than $116.7 Million on #GivingTuesday for charities in the US (up from $45.68 Million in 2014)
• Earned more than 1.5 Billion media impressions • Engaged leading voices—from President Obama and Bill Gates to Justin Bieber and
Ellen DeGeneres—to promote the movement and encourage philanthropy at all levels
2012 2013 2014 2015 20160
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Online Giving in Millions
Online Giving in Millions
Contact me with any questions!Jessica Schneider– [email protected]
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Offering a Matching Gift Boosts Results
Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds) ”
“
Tech Soup: Which Fundraising Strategies Work?
26Three Types of Matching Gifts to Explore
Asking a Top Supporter
Employee Matching Gift Programs
Corporate Or Small Business Matches
27Ask a Top Supporter to Offer a Matching Challenge
• Reach out to your biggest supporters and board members
• Ask if they’ll offer a matching challenge where they’ll provide a significant donation as long as your organization raises an equivalent amount
Kent State University’s President offered to match up to $25,000 in 2015. Total gifts excluding the match came in at 10x the amount.
• Large donors want to support organizations that are actively and successfully fundraising from others
• Donors respond better to appeals where their dollars go further
How It Works
Why It Works
28Partner With a Local Company or Foundation
• Contact local businesses to see if they’ll match donations up to a set amount
• Incorporate the matching offer and company information in your appeals
• Companies and business owners are already making charitable contributions
• Provide an easy way for them to align their support with a cause they care about while receiving benefits such as social media and brand promotion
How It Works
Why It Works
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Double the Donation is giving our service away for FREE from November 15th, 2016 – December 13th, 2016. Visit
https://doublethedonation.com/giving-tuesday/ for more details
Encourage Donors to Submit Employee Matching Gifts
• Thousands of companies, employing more than 18 million individuals, have programs where they’ll match donations made by employees to a wide range of nonprofits
• Encourage donors to take advantage of their programs to have their donations be doubled
• Individuals are already supporting your cause
• If you raise awareness and make it easier for donors to submit matching gifts then you’ll see an increase
How It Works
Why It Works
#GivingTuesday
Poll: Do you feel more inclined to
include matching gifts in your #GivingTuesday strategy?
• Yes
• Maybe/I need to learn more
• No