giving widget - increase your charity's donations through facebook

1

Click here to load reader

Upload: justgiving-for-causes

Post on 13-Jun-2015

3.047 views

Category:

Documents


1 download

DESCRIPTION

Case study of a charity using our giving widget on their Facebook page Why use the giving widget on Facebook? 1) Your supporters will give more when they can donate without leaving Facebook - up to 44% more 2) You can add the widget to your Facebook page quickly and easily 3) It comes ready-made and there are no extra costs for charities registered on JustGiving

TRANSCRIPT

Page 1: Giving widget - Increase your charity's donations through Facebook

Your supporters on Facebook will donate more to your charity.

You can add the widget to your Facebook page quickly and easily.

It comes ready-made and there are no extra costs for your charity.

Why use the giving widget on Facebook?

Increase your charity’s donations through Facebook with a widget

Get started todayVisit http://just.ly/donations-on-facebook

justgiving.com

Giving widget

Rett Syndrome Research Trust UK’s supporters are Facebook fanatics. But for the charity, which works towards the treatment and cure for this neurological disorder, the challenge was how to make this count.

It found that although it was very good at generating awareness through Facebook, it was less successful at turning that support into donations. Once supporters were directed away from Facebook, the momentum was lost and they were less likely to donate.

That’s why the charity started using our giving widget. It lets supporters donate without ever having to leave Facebook. Like many other charities using the widget, Rett Syndrome Research Trust UK found it has increased donations significantly.

The widget is easy to install and is available to all JustGiving charity members. Rett Syndrome Research Trust UK is now able to tap into its online support and fund more vital research into Rett Syndrome.

Rachael BloomExecutive director, Rett Syndrome Trust UK

Supporters give 44% more when they can donate without leaving Facebook

1

3

2

“Since we’ve started using the widget, we’ve seen an increase in donations and also in sharing donations on Facebook. The fact of the matter is most people don’t like going to a different website to donate. Our supporters like being able to donate there and then, seamlessly. And the widget is very easy to set up - I managed to do it in about 20 minutes.”