giving tuesday 2015 tuesday 2015... ·...

1 DEBORAH WEINSWIG, EXECUTIVE DIRECTOR–HEAD OF GLOBAL RETAIL & TECHNOLOGY [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2015 The Fung Group. All rights reserved.

• With Black Friday, Small Business Saturday and Cyber Monday behind us, nonprofits (and some for-‐profits) are out in full force promoting the fourth annual Giving Tuesday.

• Founded in 2012 by leaders at the 92nd Street Y (a New York City community center) and the United Nations Foundation, Giving Tuesday is intended to make both consumers and businesses pause, reflect and give back to worthy causes. People are encouraged to share their acts of generosity using the #GivingTuesday hash tag.

• Last year, The NonProfit Times found that people and organizations donated more than $45.7 million on Giving Tuesday, up 60% from $19 million in 2013 and up 239% from its first year, 2012. About 296,000 gifts were given to 15,100 nonprofits on Giving Tuesday in 2014.

• Techy gimmicks such as the virtual reality “Giving Tower” (which lets consumers use their smartphone to see donations and instantly give in order to help “build” the tower), along with celebrity support from personalities and actors such as Edward Norton, are pushing broader awareness of the initiative.

• Giving Tuesday has a variety of tools on its website, from a curriculum guide for teachers to a popular “unselfie” template, through which people can print and fill in their own “I give because…” sign, and then snap and share their picture on Instagram and Twitter.

• In 2014, the #GivingTuesday and #UNselfie hash tags were used in more than 7,500 Instagram posts and 754,600 tweets, up 180% from 2013.

• In addition to pure donations, many nonprofits chose to promote sales of handmade, fair-‐trade goods on Giving Tuesday, with the profits benefiting the goods’ creators as well as community organizations. For example, Indego Africa is offering goods made by more than 600 women in Rwanda who earn a profit from sales and learn how to run their own business through a new leadership academy.


Many for-‐profits have gotten involved as well. Last year, creative for-‐profit participants included H&M, which donated $7.5 million worth of new apparel to help dress those in need during the holiday season; Visa, which donated $15 to the American Red Cross each time a donation was made using Visa Checkout; Walgreens, which matched every pneumonia vaccine administered at Walgreens pharmacies between Black Friday and Giving Tuesday to the UN Foundation’s Shot@Life campaign; and Home Depot, which launched a month-‐long campaign on Giving Tuesday that invited people to tweet using the hash tag #DoingMore4Vets to support US veterans—the company donated $1 for each retweet.

THE BUZZ ABOUT GIVING TUESDAY

• This year, 38% of millennials plan to participate in Giving Tuesday, up from 8% last year, according to research from Crossroads. Millennials are said to be one of the most charitable generations of all time, and the majority of those not participating have likely either never heard of Giving Tuesday or simply cannot afford to participate.

• While there has been some negative reaction on social media and news sites to for-‐profit retailers using the #GivingTuesday hash tag, the new holiday is putting consumers’ focus back on giving to those in need, and individuals can continue donating and building the Giving Tower throughout the holidays.

• Discover is launching an Employee Giving Program on Giving Tuesday 2015, providing a bonus match on employee donations made that day. Discover is also engaging card members by providing a 2% match when card members donate their Cashback Bonus to one of the Cashback Bonus charity partners on December 1.

• PayPal, a major Giving Tuesday supporter, will add 1% to donations made through its site, so that the charity recipient gets 101% for every donation.


Deborah Weinswig, CPA Fung Business Intelligence Centre New York: 917.655.6790 Hong Kong: 852.6119.1779 China :86.186.1420.3016 [email protected] Amanda Byrne [email protected]

Filippo Battaini [email protected]

Marie Driscoll, CFA [email protected]

John Harmon, CFA [email protected]

Aragorn Ho [email protected]

John Mercer [email protected]

Shoshana Pollack [email protected]

Kiril Popov [email protected]

Jing Wang [email protected]

Steven Winnick [email protected]

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giving tuesday 2015 tuesday 2015... ·...

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