GivenGain Foundation, South AfricaIntroductionQ1, 2011

Raising the Bar

What is your opinion on online donating and fundraising?

Have you had any good or bad experiences with online donating and fundraising? If so, what happened and why?

Do you communicate with your supporters via email and SMS or printed newsletter only, and how often?

Who do you see being responsible for managing the digital side / face of the NGO? A volunteer or an add-on responsibility for someone at the NGO?

What is the value in having your supporter / donor database online?

How do you feel about a foreign donor raising funds on your behalf? What should the guidelines be for that donor, if any?

Who isn’t aware of GivenGain and the services provided?

Raising the Bar

3 million donors made a total of 6.5 million donations online.

Donations for the campaign totalled more than $770 million.

Of those 6.5 million donations, 6 million were $100 or less.

The average online donation was $80.

The average donor gave more than once.

Fundraising in the Digital Age

US represents more than ½ the Global Online Philanthropic Market

Globally more than $30 billion in Online Donations and growing

Over ZAR 200 billion per year…

New World

No Boundaries

No Limits

Estimates in: 2001 = $550 Million 2002 = $1.1 Billion 2003 = $1.9 Billion 2004 = $2.62 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion

Source: tedhart.com and Harvard University Initiative on Social Enterprise

Reaching the Bar

The rules haven’t changed:

Communication

Donor Management

Campaigns

Financial Management

The tools have...

The Learning Age

Social Networking: January 2009

Social Networking: April 2010

Source: http://www.socialnetworkingwatch.com, 20 April 2010

Social Networking: November 2010

Source: http://www.facebook.com, November 2010

A Toolkit: GivenGain

GivenGain

Online Publishing

PaymentProcessing

Donor Management

IntegratedCommunication

GivenGain: Features

GivenGain: Introduction

GivenGain: Key Features

Publishing Payment Processing Donor Management Communication

Accept multi-currency payments in VISA, MasterCard or direct payments – without a merchant account.

Donor-controlled choice of causes, payment notification, donation reports and donor management.

An online donor management database that captures and stores payment and contact data in one place.

Views can be custom-arranged according to specific requirements.

A fully-functional self-publishing web space.

Upload, organize and display images and documents. Create projects, publish news, create newsletters, plot your map location and get listed in our Cause Directory.

Send emails or text messages to supporters.

Personalized and up-to-date, thanks to integration with your donor management database.

GivenGain: Key Features

GivenGain: Campaign Management

Donor Campaigns:

- Social Networking

- Personal Cause Marketing

- Integrated Tools

- Easy to Use

- Free

Cause Campaigns:

- Database Initiated

- Integrated Communications

- Campaign History

- Corporate Collaboration

GivenGain: Community Building

Benefits to Organisations:

- Comprehensive Web Tools

- Initiate Fundraising Campaigns

- Offers Event Scheduling & Bookings

- Promote and Process Memberships

- Diversify their Funding Sources & Timing

Benefits to Donors:

- Engagement

- Transparency

- Accountability

- Communication

- Reporting & Measurement

GivenGain: Community Building

• Continue your current modus operandi, but don’t miss the bus

• Learn about online tools

• Apply online for a free version of the GivenGain platform

• Set yourself up as an Activist

• Appoint a member of your organisation to be your DEO – (make up!)

• Develop an online strategy

• Inform your supporters about these opportunities

Be creative!

Online = no limitations!

Take it one day at a time.

GivenGain Foundation, South AfricaIntroductionQ1, 2011