Give the Patrons What They Want:Content Management Systems & Web 2.0

Sally Gore, MS, MS LISHead, Research & Scholarly Communication Services

Lamar Soutter LibraryUniversity of Massachusetts Medical School

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Overview• Subject guides, library guides and customized

web pages – why?• Subject guides, library guides and customized

web pages – who?• Subject guides, library guides and customized

web pages – how?– Tools you know, but might not think about– Open source products– Hosted products (LibGuides)

Note: This is NOT an instructional session for building a LibGuide.

Why? • Provide guidance • Connect at point of need• Build relationships• Give library a human face• Initiate discussion• Increase knowledge• Capture (keep?) attention

BENEFITSof subject guides

Depending upon how you choose to build your subject guides, they can be EASY!

Why? • Learning curve• Time commitment• Currency• Promotion / Marketing• Integration• Organization• ManagementCHALLENGES

of subject guides

YIELD

Who?YOU – now

• How do you keep up with information in different subject areas today?

• How do you organize this information?

• How much time do you spend on it?

• What tools do you use?• What limitations do you

face?

YOU – with subject guides

Determined, in large part, by “YOU now”.

The Library and our Patrons

The Library and our Patrons

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The Library and Ourselves

The Library and Ourselves

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How?• A Web 2.0 site allows users to interact and collaborate with each

other in a social media dialogue as consumers of user-generated content in a virtual community.

– Social networking (e.g, facebook, MySpace)– Blogs– Wikis– Video sharing– Social bookmarking– Mashups– Folksonomies

Wikipedia, http://en.wikipedia.org/wiki/Web_2.0

When did you first here the term “Web 2.0”?

Web

2.0

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Brie

f Rev

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Lights, Camera, Organization 2.0

• Free and/or open source examples of tools to help you organize, customize, and deliver information:

??• Delicious • WordPress• Scriblio• SubjectsPlus

• MediaWiki• Drupal• MyLibrary• LibData• Library à la Carte

Lights, Camera, Organization 2.0• LibGuides – 3rd party, vendor-supported, $, CMS

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A Closer Look

• Targeting an Audience– Department– Group of Patrons– Patients or Caregivers

• Highlighting Resources– Leadership– Cultural Awareness– Tools– Healthcare Quality &

Patient Safety

• Promoting a Service– Digital Repository– Scholarly Communications– Learning Lab

• Providing Education– How to…

• Organizing an Event– Professional Development

Targeting an Audience: Department

Targeting an Audience: Patron Group

Targeting an Audience: Patients & Caregivers

Other Audiences?

• Students – Medical, Nursing, Pharmacy, etc.• Residents and Fellows• Professional Organization• Working Group

• Your ideas?

Highlighting Resources: Leadership

Highlighting Resources: Cultural Awareness

Highlighting Resources: Tools

Highlighting Resources: Healthcare Quality & Patient Safety

Other Resources?

• eBook Collections• Remote Settings• Meeting Documents• Health Literacy

• Your ideas?

Promoting Services: Digital Repository

Promoting Services: Scholarly Communications

Promoting Services: Learning Lab

Other Services?• Copyright• Classes• Remote Settings

• Your ideas?

How to: Online Tutorials

How to: Collection to Accomplish Task

How to: Understand a Topic & Access Tools and/or Resources

Other “How To” Guides?• Build LibGuides• Use Endnote, Refworks, CiteSeer• Search PubMed, CINAHL• Use MICROMEDEX• Find patient education materials

• I KNOW you have ideas for these!

Organizing an Event: Professional Development

Last Thoughts, For You to Keep Thinking

• Play!• Assess yourself and/your staff before initiating

any guides. • Play!• Plan out policies, style guides, etc. before

initiating any guides.• Play!• Do Not Be Afraid!

Thanks!• UMass Medical School

– Nancy Linnehan– Nancy Harger– Lisa Palmer– Barb Ingrassia– Judy Nordberg– Len Levin– Penny Glassman

• Beth Israel Deaconess Medical Center– Nathan Norris

• Children’s Hospital Boston – Alison Clapp

• Mass General Hospital– Dan McCloskey

• MAHSLIN• NN/LM NER

Questions & Idea Sharing Time