give by cell - 2011 nonprofit resource center presentation
DESCRIPTION
TRANSCRIPT
Mobile Giving
3 ways to donate by cell phone
•Text to Give - $5 or $10 charged to cell phone bill
•Text to Pledge - a text message followed up by a collection call
•Follow a link to a web page and complete credit card info.
• 1% - 30% participation.
• Most appealing to 14-35 year olds.
• Live events tend to be the most successful• Especially when hosted by a celebrity
• $5 campaigns are more successful than $10 campaigns.
General Statistics
Mobile Trends
90% of Americans own a cell phone
We send 187 billion text messages every month
Why Text Donation?
Immediate and accessible
Interactive and engaging
Taps into a completely new donor base
How Text Donation WorksStep 1:Design a marketing campaign encouraging the donor to text your keyword to a short code.
How Text Donation Works
Step 2:
Donor texts the keyword to the short code.
How Text Donation WorksStep 3:
Your donor receives a text asking
them to confirm their donation.
How Text Donation Works
Step 4:
Donor texts back 'YES'.
How Text Donation Works
Step 5:
Donor receives a text
thanking them for their
donation.
How Text Donation WorksStep 6:
The $5 or $10 pledge is added to donor's phone bill!
Try it!
Text SACFOOD to 20222
Money FlowStep 1:Donor Pays cell phone bill.
Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation.
Step 3: The Mobile Giving Foundation remits 100% to you.
Donation Amounts
• $5 or $10
• Donor may pledge about $30 to $50 a month (depending on the carrier)
• Each keyword is linked to either a $5 or a $10 amount
Qualifications
Must be a 501(c) 3 Non Profit for over one year
Must generate over 500k in annual revenue
Must file a 990 or be ECFA certified
•Give by Cell agreement
•Mobile Giving Foundation Application
•Supplemental Documents (990, IRS determination Letter, Articles of Incorporation, etc.)
•Takes about 2 weeks to get approved- potentially longer
Getting Started
Reporting
• Donor information collected• Cell number• Time and date of the donation• Carrier used• Content of the text messages
• You will have 24/7 access to a reporting site.
Contact Collection
Instruct your donor to enter text after the keyword
Can be used to collect name, email, feedback, or to track where a donation was made.
Text ‘SACFOOD’
and your email to donate $10
Marketing is everything!
Mobile Giving works…
….but only if you get the word out.
Ways to Solicit Text Donations• Live events• Social networking sites• Website• Newsletters • In reception areas • On business cards or programs• On radio, television or podcast
Capitalize on Impulse
Ensure that those who
want to donate can do
so immediately.
Give Donors a Reminder
Social Media Facebook
Social Media
Red Sox Foundation
Website Example
QR Codes
Volunteer T-Shirts
Coasters
MASBIA Vehicle Wrap
The most successful campaigns are…
Personal
Goal-oriented
Clear
Specific
Motivating & Engaging
Live Calls to Action
Incentives
Sponsorship
Competitions
Media Based
• Radio
• TV
• Podcasts
Voting
Incorporates Mobile
Applications
Incorporates Mobile
Games
Emotion Evoking
Saving Promise
St John Fisher
College
Text2Pledge• Donors can pledge any amount without the $5 or $10 limit
• Our system captures your donor’s pledge and phone number
• Someone on your staff contacts the donors to process all pledge transactions
• Give by Cell provides in-depth reporting statistics to track all pledges
Pledge2Screen• Visualize donors’ pledges real-
time• Everyone can track to see how
close you are to reaching your fundraising goal
• Once donors have sent a text, their name will appear next to their pledge
Pledge2Screen Interface
Want More Mobile?
• Give by Cell is a division of Guide by Cell, Inc.www.guidebycell.com
• Largest provider of mobile solutions to cultural organizations around the world
• Provide: text message, smart phone, and audio marketing solutions
