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MADRID · Sebastián Elcano 32 · 91 517 04 06 BARCELONA · Atenas 9 · 93 212 76 56 www.ginsa.es

GINSA OOH ACCIONES ESPECIALES


GINSA is an outdoor advertising company with more than 30 years of experience.

Our mission is to achieve the client visibility that other media can’t offer.

Our vision is to be an attractive and effective alternative to the conventional media.

Our values are: Premium sites, creativity and efficiency.


Pº de la Castellana - MADRID

Plaza de CataluñaAvenida del Cid - VALENCIA


LISBOA

Luis de Morales - SEVILLA

Av. Madrid 89 - ZARAGOZA


OUT OF HOME COMMUNICATION

In front of Real Madrid C.F Stadium - MADRID



Kia Motors Spain Headquarters- Alcobendas



Entrance to the city from the Airport- BARCELONA


Target: Generate notoriety creating a light effect in the Barcelona’s best sites

Action: We installed a led circuit on the waves and the car headlights.

Result: Media notoriety, visibility and the obtaining of the best 2014 prize for supersite.

LINK TO SEE VIDEO: http://www.youtube.com/watch?v=PlCdS666d98


Target: Capture the attention of young audiences.

Action: Place a Bluetooth antenna and allow user’s downloading

Result: People could download Nadal "secret weapon" through Bluetooth, user’s registration and return.


Target: The launching of the Montblanc new jewellery products line in the whole Spain.

Action: Supersite in Madrid, Barcelona and Valencia with great design and real jewels hanging on the canvas.

Result: Sales increase, new product achievement and customer satisfaction.


Target: The only one supersite installed during the Gran Via centenary (Madrid).

Action: Design an attractive creativity where both client and the City Council were satisfied.

Result: Due of being the only one supersite during this centenary it appeared in newspapers, television and internet.


Target: Grab the attention and interact with the large influx of people in Puerta del Sol (Madrid center).

Action: Install a QR code in the supersite, inviting people to interact.

Result: A great investment return by downloading the app and registering users.


Target: Interact with public in one of the most busiest streets in Barcelona.

Action: we made a application for mobile phone that uses the virtual reality to interact with public .

Result: Thousands of tourists and locals interact with the banner with their phones.


Target: Generate a special action of high media impact for the new Vodafone Service Office.

Action: We placed a suspended office in the supersite and people working there under the observation of Graham Bell.

Result: The result audience calculation amounted to 28 million between newspapers, television programs, Internet .


Target: Grab the attention of Madrid nightlife from thousands of visitors at Puerta del Sol (Madrid center)

Action: We placed powerful LEDs behind the supersite car headlights creating the effect of light from the headlights.

Result: Thousands of tourists and locals caught the special action on their phones and cameras.


Target: Interact with the targeted brand customers through virtual reality.

Action: Install a QR code in the supersite, asking people to download an app and interact with the big banner.

Result: A great investment return by downloading the app and registering users.


Target: Generate a special action in Plaza Catedral, one of Barcelona’s touristic centers.

Action: We created a corporeal glasses of 20 kg and 24 m2, which we moved on the terrace roof by a crane.

Result: Maximum visibility in newspapers and television programs.


Target: Generate notoriety and interact with the public in one of the busiest streets of Madrid.

Action: We installed a led screen so Nissan clients would reproduce Nissan promotional messages.

Result: Maximum visibility in newspapers and television programs.

LINK TO SEE VIDEO: http://www.youtube.com/watch?v=5K4vbLhevBU


Target: Generate notoriety with a Premium site in the very Madrid heart: Gran Via with Plaza España.

Action: We installed a supersite over 900 square meters in the Gran Via.

Result: Maximum visibility on social networks.


Target: Generate notoriety in Madrid most emblematic site: the Metropolis building.

Action: We installed a supersite in Madrid most touristic and emblematic building of the city.

Result: Maximum visibility on social networks.

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